After more than 5 years of implementation, the “One Commune One Product” (OCOP) program has gradually aroused the potential and strengths of localities in terms of specialty products and craft villages associated with advantages in production conditions, raw material areas and traditional culture to improve quality, increase product value, and build local agricultural product brands. At the same time, it has actively contributed to promoting the campaign “Vietnamese people prioritize using Vietnamese goods”.
Dried banana products have received 3-star OCOP certification from Green Globe Company Limited - Photo: LA
According to statistics from the agricultural sector, after more than 5 years of implementation, up to now, the whole province has 138 OCOP products; of which 43 are 4-star products, 2 products have been proposed to the National OCOP Product Evaluation and Classification Council for evaluation and recognition of 5-star status; 95 are 3-star products. There are 76 OCOP entities, of which 21 are cooperatives; 9 are cooperative groups; 22 are enterprises; 24 are production and business households. From the implementation of the OCOP program, many localities have planned specialty raw material areas, developed rural industries, and formed many OCOP products such as: coffee products of Huong Hoa district; medicinal products of Cam Lo district; fish sauce, aquatic and seafood products of the coastal areas of Gio Viet, Cua Tung, My Thuy...
Along with promoting production development and improving product quality, in recent years, the Department of Agriculture and Rural Development has coordinated with mass media agencies to write articles and develop radio and television programs to promote and introduce the province's OCOP products. Operate the website: ocop.quangtri.gov.vn to post information about programs, policies of the State, information about products and subjects so that people can easily search and access...
Every year, in coordination with the Department of Industry and Trade, the Provincial Investment, Trade and Tourism Promotion Center, the Provincial Post Office and related units, many activities are organized to support trade promotion for OCOP subjects. 9 OCOP introduction and sales points have been developed, mainly concentrated in Dong Ha city with 5 points, the remaining in Quang Tri town with 1 point and Hai Lang, Cam Lo, Dakrong districts each with 1 point.
Up to now, over 95% of OCOP entities have participated in sales on e-commerce trading platforms such as Shopee, Lazada... Many entities have achieved high sales on e-commerce platforms such as Quang Tri Agricultural Products Joint Stock Company, Truong Son Medicinal Herbs Cooperative, Nhien Thao Quang Tri Company Limited, Dinh Son Mai Thi Thuy Medicinal Herbs Co., Ltd., An Xuan Organic Medicinal Herbs Co., Ltd., Khe Sanh Agricultural Products Cooperative...
The e-commerce sales channel has helped OCOP products and Quang Tri's typical products reach consumers across the country more quickly, contributing significantly to promoting the campaign "Vietnamese people prioritize using Vietnamese products".
According to Deputy Director of the Department of Agriculture and Rural Development Nguyen Phu Quoc, in order to promote the effectiveness of the OCOP program associated with the campaign "Vietnamese people prioritize using Vietnamese goods", in the coming time, the agricultural sector will continue to coordinate with localities and press agencies to promote the propaganda of the OCOP program in many forms. Develop typical agricultural raw material areas associated with OCOP products through planning and developing typical agricultural raw material areas and medicinal herbs.
Organize production according to advanced quality management processes, food safety associated with processing development, forming characteristic OCOP products, quality, safety and environmental friendliness. Build experiential agricultural tourism models, ecological agriculture associated with raw material areas, characteristic OCOP products by region.
Develop OCOP products according to the value chain, suitable to local advantages and conditions, prioritizing agricultural and non-agricultural products, services associated with craft villages, rural tourism and potential advantages of the province.
Strengthening the review and selection of products associated with local advantages and strengths, prioritizing new product ideas, especially processed products, deep processing products, craft products, traditional craft villages...
At the same time, promote the transfer of equipment applications serving market connection, display and consumption of OCOP products, especially the application of information technology; social sciences and humanities in developing OCOP products associated with rural tourism, preserving local indigenous cultural values.
Promote trade promotion activities, connect supply and demand for OCOP products through testing and replicating OCOP point of sale models; actively participate in trade promotion activities, fairs, and exhibitions of OCOP products.
Promote e-commerce systems and online sales channels, especially for small-scale products and local specialties. Develop and implement policies to support the promotion and trade promotion of OCOP products, especially national OCOP products; promote the connection of domestic and international OCOP product networks.
Thereby, continuing to arouse and promote the potential and advantages of typical products, key products with strengths of the province; developing and expanding the market to contribute to promoting the campaign "Vietnamese people prioritize using Vietnamese goods".
Thuc Quyen
Source: https://baoquangtri.vn/chuong-trinh-ocop-gop-phan-day-manh-cuoc-van-dong-nguoi-viet-nam-uu-tien-dung-hang-viet-nam-187481.htm
Comment (0)