That is the reason why diners often joke that the porridge shop of Mrs. Sau (57 years old, real name Huynh Thi Tiep) and her husband is the "fastest selling porridge shop in Ho Chi Minh City". Is the rumor true?
"Cheap"... 20,000 VND/bowl
Early in the morning, I crossed the traffic jam to find Mrs. Sau's porridge shop nestled on Doan Van Bo Street (Ward 16, District 4). Along both sides of the street are densely packed shops selling breakfast, the atmosphere of business and eating is bustling, the smell of food is fragrant, because this is a famous culinary area in Ho Chi Minh City.
Mrs. Sau's porridge shop opens at 7:00 a.m., and by 7:30 the pot of porridge is almost empty.
Knowing that Mrs. Sau's shop only opens for one hour, from 7 to 8 am, I tried to get there early. When I arrived at 7:30 am, I was surprised to see that the pot of porridge was almost empty. Customers came in droves to eat at the shop as well as buy to go, making it difficult for Mrs. Sau and her husband and their cousin to help with the business.
At first glance, Mrs. Sau's porridge shop looked just like the other ones I've eaten at. It was called a shop, but in reality it was just a small porridge stall with a few plastic chairs for customers to sit and slurp their breakfast, mostly for take-out. I was curious how delicious the porridge was here, that there were so many customers coming to eat.
After asking a few regular customers, I gradually got some answers. Mr. Ly Thanh Khon (48 years old, living in District 4) said that he has been a regular customer at the restaurant for more than ten years. Almost every morning, Mr. Khon stops by to eat before starting his delivery job.
A bowl of porridge here costs at least 20,000 VND.
“The porridge here, first of all, is cheap, only 20,000 VND/bowl. Where can you find a bowl of porridge at this price with such good quality? Second, the owner cooks delicious food, it tastes good, especially the intestines are clean and not smelly.
I eat porridge in the morning, not too full but enough energy to work, the restaurant is also near my house so I come here every day of the week. I eat it all the time and get addicted. But I still eat quickly so I can go to work and make room for others," he commented with a smile.
Selling porridge to raise children to go to college
Seeing that the pot of porridge was almost empty, I immediately ordered a full bowl of porridge because I was afraid that… it would run out and there would be nothing left to eat later. Indeed, the bowl of porridge the owner made for me was also one of the last porridge portions of the day at this restaurant. At exactly 7:55, the restaurant was completely sold out. Customers who came to ask to buy porridge only received the answer: “The porridge is gone! Please understand!”
Apparently, people were used to this scene when they arrived late, so no one was upset. Many people even smiled at the owner and left, making me feel the intimacy between the owner and her customers.
Customers love Mrs. Sau's porridge because of its rich flavor.
[CLIP]: 30-year-old porridge shop sells 'fastest in Ho Chi Minh City': Less than 1 hour... 'completely sold out'.
"That's how the shop is here, it's sold out in 1 hour. The slow days are a bit later, but it's slow, Mrs. Sau's shop has a slow day in a year, you can count it on your fingers," a customer added, everyone laughed.
With few customers, the new owner had time to confide in me that she had opened this porridge shop more than 30 years ago, also on this street. Before that, she had been a daughter-in-law and also helped her mother-in-law sell porridge and cheap rice.
“My mother just told me to go out and sell to make a living. I listened to her and opened a shop selling bean porridge and offal porridge, and it did well. The number of customers increased day by day. The reason I only sold for an hour was because I had sold out so I went home. I made 4 pots, enough to sell for the morning,” the owner said with a smile.
For the past 8 years, she has stopped selling bean porridge and focused on selling pork porridge because she "no longer has the strength". Her husband and cousin have also helped her sell for many years. The owner is proud that thanks to this pork porridge shop, she was able to raise her son to go to university and become successful. Her son is also the owner's greatest pride, besides the pork porridge shop that she spent her whole life building.
The restaurant is located at 635 Doan Van Bo Street (Ward 16, District 4).
When asked about the secret to having many customers, the owner said "there is no special secret" because she cooks like everyone else. But she said that cooking with heart, as well as with the experience learned over 3 decades of business, is what keeps her customers coming back for so many years.
While many other shops and restaurants nearby were still operating, the owner and her husband started to clean up and go home to rest after an hour of working so hard that they could not catch their breath. The owner said that her happiness every day was to be so tired, because the more tired she was, the more the customers loved and respected her, and the food she had put her heart into.
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