Focus on building brand, enhancing business value

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As a business operating in the field of car buying, selling, maintenance, repair, transportation business... with the goal of bringing quality and satisfaction to customers, 19-5 Thanh Hoa Joint Stock Company (Thanh Hoa City) has constantly improved the quality of services, at the same time applying science and technology to production and business activities. Throughout the operation process, the business always identifies the brand as the leading factor, the key to creating trust with customers.

Mr. Le Ngoc Minh, Chairman of the Board of Directors, Director of 19-5 Thanh Hoa Joint Stock Company

Mr. Le Ngoc Minh, Chairman of the Board of Directors, Director of Thanh Hoa 19-5 Joint Stock Company said: " Building a brand is essential for every business. The company aims to build a brand based on 3 conditions: customer satisfaction, ensuring the lives of employees, connecting businesses so that their products are known by many people. Then the reputation of the business will be better, the development will be more sustainable".

Operating in the field of services and trade, Donal Group Company Limited, Hoang Hoa District always strives to build its brand to gain a foothold in the market. Putting the word "heart" in business, the company always focuses on selecting and introducing the most prestigious and quality products, bringing the highest efficiency and creating trust with customers. After nearly 9 years of operation, the enterprise has built a system of 30 stores and 100 level 1 agents in many districts, towns and cities in the province.

Mr. Vu Xuan Hai, Director of Donal Group Company Limited, Hoang Hoa District, Thanh Hoa Province added: " We put product quality first. With the trust of customers, we have developed rapidly. To gain a foothold in the market, in the near future we have a plan to franchise the brand."

Thanh Hoa province currently has more than 21,000 operating enterprises. In the context of fierce competition as today, enterprises have realized the important role of building brands and creating trust with customers as the "key" to increase the value of enterprises and products; contributing to improving competitiveness and affirming their position in the market. Based on practical requirements, each enterprise will have different strategies to build brands and create images with customers. However, when building brands, all enterprises focus on core values ​​such as: quality of products and services, communication strategies, brand promotion; building the image of the enterprise through responsibility to the community... In which, the most effective way to build a brand is to create trust with consumers through reputation, quality, price and service methods, meeting customer needs so that customers know and use the enterprise's products.

Ms. Vu Thi Ngoc Anh, Chairwoman of the Board of Directors and General Director of Hong Duc Educational Equipment Joint Stock Company, shared: "The factors we pay special attention to are maintaining our reputation with customers, paying attention to the interests of customers, especially focusing on improving quality, affirming our production capacity in the market."

Mr. Le Van Tuan, Director of Hoang Phuc Trading and Service Company Limited, Tho Xuan District, Thanh Hoa Province

Mr. Le Van Tuan, Director of Hoang Phuc Trading and Service Company Limited, Tho Xuan District, Thanh Hoa Province said: "Reputation creates a brand, if we do well, we create reputation, create product quality, competitive prices to get the best product quality to customers. And reputation will help the company grow, reach higher and further".

Thanh Hoa province has also implemented many solutions to support businesses in technological innovation to improve productivity and product quality; support procedures for registering intellectual property and trademarks; promote products at fairs and exhibitions, etc. Thanks to that, goods and services of businesses in the province have been present in many domestic and international markets, trusted and highly appreciated by consumers.

Mr. Nguyen Manh Hung, Director of Sports Ball Branch - Delta Sports Equipment Joint Stock Company, Thanh Hoa province

Mr. Nguyen Manh Hung, Director of Sports Ball Branch - Delta Sports Equipment Joint Stock Company, Thanh Hoa province added: "First of all, we must grasp the world's technology to improve product quality. Our company always puts quality first, based on quality, the market is always stable and developing".

As the intangible asset value of a business, a brand assesses the level of success and position of a business in the market. Therefore, to survive and develop, a business needs to build a sustainable brand. However, building a brand requires persistence, continuity and constant innovation. Businesses need to have a strategy, constantly strive, change their mindset, promote research, improve the quality of products and services, etc. Along with that, ministries, branches and localities need to continue to promote propaganda and support businesses in building and developing their brands.

Source: Business Newsletter April 24, 2024

Source: https://truyenhinhthanhhoa.vn/chu-trong-xay-dung-thuong-hieu-nang-tam-gia-tri-doanh-nghiep-180240428172032404.htm