Novel business model
On the shop's Tiktok, most of the videos posted by the shop emphasize the rule of "no children under 12 years old and noisy guests". Among them, there are 2 videos explaining why there is such a rule. According to the record, the comments on those two videos have two opposing opinions. Some comments expressed support such as: "Support the shop, there must be a few shops like this to feel relaxed", "I really like shops like this", "I like these types of shops. Going to a coffee shop to relax, but sometimes I think I've mistakenly entered a kindergarten".
On the other hand, there are comments expressing disagreement like: "Need quiet but go to a coffee shop, why do people become so strange?", "Need quiet when going to a coffee shop. Stay home", another account wondered "Do you mean you can't talk when you go to a coffee shop?".
Mr. Luan Phi - owner of "coffee shop" Chon Rieng
The restaurant is located in a small alley in Tan Binh District. Although the space is not too large, the tables and chairs are arranged very airy, decorated in a classic style with the main brown tone of wood. The restaurant has two spaces, indoors for studying and working and an outdoor space for customers who want to eat or smoke with a capacity of about 20 people.
Mr. Luan Phi (26 years old, Ho Chi Minh City), owner of the "coffee shop" Chon Rieng said, "Not exactly a coffee shop, my shop should be called a "service shop". People come here to pay to "buy" the space of the shop. The shop is guaranteed to be very quiet and peaceful because we do not serve children under 12 years old and noisy customers."
The massive bookcase is increasingly being donated by regular customers of the shop.
Customers pay 25,000 VND to sit at the shop for 4 hours, with no limit on purchases. For that price, customers can use all the amenities of the shop: wifi, air conditioning, tables, chairs, lights, drinks, etc. Customers will make their own drinks and pay extra if they want to eat snacks or instant noodles.
According to social media, the shop does not accept children because it wants to have a truly quiet and peaceful place: "We know there are very good children, very well-raised, not noisy"... but Mr. Phi added: besides being afraid of making noise, he is also afraid that children are naughty and hyperactive, so they will easily damage the decorations in the shop. Every item in the shop is meticulously selected by him, some of which are unique, so he really cherishes them.
25,000 VND/ 4 hours includes a drink that guests will serve themselves.
"Of course, people can still chat and confide in each other. Occasionally, there will still be noisy customers, so the staff will come and remind them. Most of the time, it's because people can't control their volume when talking and don't know they're making noise. Most of the people who come to the shop are very conscious," said Mr. Phi.
The restaurant serves about 80-100 customers a day from 9am to 10pm. Despite the seemingly strict regulations, the restaurant is always full. Customers can freely bring food and drinks from outside, and when eating, they should go to the outdoor area to avoid the smell in the air-conditioned room.
What do customers say about the restaurant's rules?
25,000 VND/ 4 hours includes a drink that guests will serve themselves.
"The restaurant is okay, suitable for those who don't like noise. The restaurant's rule of not serving children under 12 years old and noisy customers is quite reasonable because the restaurant's style focuses on quietness. I think customers will understand this rule of the restaurant," said Ms. D.YN (27 years old, Ho Chi Minh City), a customer who has been to the restaurant.
Neat arrangement creates an extremely ideal study and work space.
According to Ms. Pham Thi Ngoc Nhi (21 years old, Ho Chi Minh City), she thinks that the shop's regulations will have many conflicting opinions because it shows the division of customers. However, when going to a coffee shop to study and the table next to her has a crying child or a customer talking too loudly, she also feels very uncomfortable. "To put it bluntly, many people are not aware. So it is easy to understand the shop's regulations. Especially children often cry, run around,... which will affect the people around them."
Ms. Bich Tuyen (32 years old) also expressed her agreement: "When I watched the video about the regulations posted by the shop, I felt it was very reasonable. Even if there are no regulations, there are office cafes for people to come to work and study. If I bring my child in and he makes noise, I will feel very uncomfortable with the people around me. When I go alone, I also like to go to quiet shops like that, but when I go with my child, I will take him to cafes with play areas, areas specifically for children."
Mr. Luan Phi said that if a customer questions the rules, he will explain: "We know that every restaurant out there is comfortable, but please allow us to be a little selfish to always be a very private place for those who need quiet, relaxation and work." In the near future, he said he will put up a notice board right at the restaurant door so that customers can clearly understand this rule.
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