Take the initiative to seize the golden opportunity
With the theme “Vietnamese Fruits – Four Delicious Seasons”, the Vietnamese Fruit Festival in Beijing, China, is scheduled to take place on September 29 and 30. The event is co-organized by the Ministry of Industry and Trade and the Ministry of Agriculture and Rural Development.
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| Actively promote trade, bring Vietnamese fruits to the billion-people market. (Photo: NH) |
This is the first time a large-scale fruit festival has been held abroad, with the participation of many large Vietnamese agricultural processing and exporting enterprises, as well as specialized agricultural associations, importers, and suppliers from China.
The festival will be held at the Xinfadi Agricultural Products Distribution Center in Fengtai District, Beijing. This is the largest fruit wholesale market in Beijing, distributing all kinds of fruits from around the world officially imported into the Chinese market.
The Xinfadi Center not only serves the needs of more than 22 million people in Beijing but also neighboring localities such as Hubei province, Tianjin city... The center also gathers many reputable and large-consumption fruit distribution enterprises in China, equipped with cold storage infrastructure, modern transportation and preservation equipment for fresh fruits.
The main space of the festival is the pavilion area with 12 islands, displaying products by the theme of fruits and sweet potatoes that have been officially exported to China. In addition, another island will be a synthesis of products for Vietnamese businesses to display, introduce and serve visitors to experience the products.
The festival is expected to be one of the important trade promotion events to promote the export of fresh fruits and vegetables and processed products from fruits and vegetables that have been officially exported to the Chinese market.
Also related to fruit products, on September 27, in Guangzhou (China), within the framework of the trade promotion program at the Guangzhou International Fruit and Vegetable Industry Exhibition, China, under the introduction of the Vietnam Coconut Association, Ben Tre Import Export Joint Stock Company (Betrimex) - representing the Vietnamese coconut industry signed strategic memorandums of understanding with leading organizations and associations of fruits and coconuts in China. This is an important turning point, opening up great opportunities for Vietnamese fresh coconut to conquer the billion-people market.
This event not only affirms Betrimex's pioneering role and proactive spirit in promoting fresh coconut exports, but also demonstrates the enterprise's determination to seize the golden opportunity, more than a month after the Ministry of Agriculture and Rural Development of Vietnam and the General Administration of Customs of China officially signed three important Protocols on exporting agricultural products to the Chinese market, including fresh coconuts.
According to the strategic cooperation agreement, Betrimex will be the exclusive partner of the Jiangnan - Guangzhou Fruit Import Association in supplying and importing fresh coconuts to the Guangzhou market, China.
The two sides pledged to cooperate closely to ensure stable supply and product quality that meets export standards. At the same time, both sides will coordinate to implement trade promotion, advertising and communication activities to enhance brand recognition and expand market share for Vietnamese fresh coconut products not only in Guangzhou but also throughout the Chinese market.
Make the most of the effectiveness of signed FTAs
To date, Vietnam has signed 17 Protocols on exporting agricultural products to the Chinese market. Regarding fruits alone, Vietnam has signed 13 Protocols covering the following products: durian, frozen durian, dragon fruit, longan, rambutan, mango, jackfruit, watermelon, banana, mangosteen, lychee, passion fruit, and fresh coconut.
For many years, China has been Vietnam's largest trading partner. The total two-way trade turnover between Vietnam and China accounts for about a quarter of Vietnam's total import-export turnover with the world. In the opposite direction, Vietnam is one of China's largest trading partners with the world, and is also China's largest partner in ASEAN.
Trade relations between Vietnam and China have developed well in recent times. Notably, during the visit of General Secretary and President To Lam to China in August 2024, three protocols on quarantine of frozen durian, fresh coconut and crocodile were signed by the two sides.
Among the main products exported from Vietnam to other countries, fruits and vegetables are the group that is growing rapidly. According to the Vietnam Fruit and Vegetable Association, in the first 9 months of 2024, fruit and vegetable exports reached nearly 5.7 billion USD. This is a record high, of which durian alone earned 2.5 billion USD. Other fruits such as dragon fruit, banana, jackfruit and mango also contributed significantly to export growth.
Among the 10 main markets importing Vietnamese fruits and vegetables, China continues to be the largest market with an import turnover of more than 3 billion USD in the first 8 months of the year, up 36% over the same period last year. Many fruit and vegetable products and brands have a firm foothold in China and are favored by consumers such as durian, longan, banana...
Although highly appreciated for its quality and output, in recent times, Vietnamese fruits have mostly been exported through border trade, informal trade and directly to southern Chinese provinces bordering Vietnam, such as Guangxi and Yunnan.
Therefore, the Ministry of Industry and Trade, the Ministry of Agriculture and Rural Development and related ministries and sectors aim to promote the export of Vietnamese fruits through official channels combined with promoting the image and brand. This is a method to develop sustainable exports and gain higher value, penetrating deeper into the Chinese market.
According to Mr. Le Thanh Hoa - Deputy Director of the Department of Processing Quality and Market Development (Ministry of Agriculture and Rural Development), organizing the Vietnam Fruit Festival in Beijing, China will be a good opportunity for Vietnamese producers and suppliers to introduce and promote their brands and images of typical fruit products, as well as find customers and increase trade activities.
"This event will be the basis and experience for organizing more regular specialized festivals in the future, not only in Beijing but also in provinces and cities in Northern China, creating a premise for connecting and expanding the export of Vietnamese fruits to the Chinese market as well as neighboring countries such as the Russian Federation, Mongolia, Japan, South Korea...", said Mr. Le Thanh Hoa.
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Currently, Vietnam and China have many common cooperation frameworks such as the ASEAN-China FTA and the CPTPPP Agreement. However, it seems that Chinese enterprises take advantage of these frameworks better than Vietnam, as shown by the fact that export turnover from China to Vietnam is better than from Vietnam to China.
To boost the export of goods in general, and agricultural, forestry and fishery products in particular, to the Chinese market, Dr. Le Quoc Phuong - former Deputy Director of the Center for Industry and Trade Information (Ministry of Industry and Trade) - said that China is no longer an easy market. This is also a potential market that many countries want to conquer, not just Vietnam.
In addition to trade promotion activities, Dr. Le Quoc Phuong recommends that Vietnamese enterprises, especially agricultural export enterprises, must determine to produce products with clear origin, traceability, and ensure the requirements of the host country. In addition, the authorities also need to make efforts to negotiate to open the door for some agricultural products to be officially exported to the market. Only by officially exporting can enterprises "legitimately" enter the market, minimizing risks.
Source: https://congthuong.vn/chu-dong-xuc-tien-thuong-mai-dua-trai-cay-viet-den-thi-truong-ty-dan-348991.html
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