The difficulty of HIEUTHUHAI

HIEUTHUHAI is in dire need of a truly strong comeback product after a long year of spending time on game shows and concerts. He has attracted a significant number of fans to boost his next journey after the album Ai nang phai bat dau tu dau dau dau dau dau dau dau dau dau dau dau dau dau dau dau dau dau dau do was quite successful and had a long-lasting vitality with hits that have been well received by audiences for a long time such as Khong the say, Exit Sign .

In fact, with the current appeal, HIEUTHUHAI can easily climb to the top of the trending list no matter what product he releases. Last year, he released an impromptu rap diss Trinh , without investing in either production or communication, but still quickly reached number 1. At this time, the appeal of the name HIEUTHUHAI is enough to compete for the top of the charts as soon as it is released.

The difficulty for HIEUTHUHAI is to maintain a quality good enough to help him maintain his reputation and position in the music industry, not just be an artist who became famous thanks to game shows.

The single Crocodile Tears was released by Hieu in early April, reaching the top 1 trending after just over 1 day of release as predicted. However, in terms of quality, the song caused a lot of controversy.

Bringing the Vpop vibe of the 2000s?

As soon as the single "Crocodile Tears" was released, most of the audience compared it to Vpop artists of the 2000s such as Luong Bang Quang, Pham Truong , and there were even many opinions that the song was similar to the hit "Bye Bye Bye" by legendary boygroup NSYNC.

In fact, HIEUTHUHAI is not the pioneer of the y2k style of music. Y2k in music has been implemented by many artists a few years ago, such as Olivia Rodrigo bringing pop rock colors like Avril Lavigne in the early 2000s into the hit Good for you which was a huge success. Or the band Newjeans is also associated with the phrase y2k from both fashion style to music with dense influences of Baltimore Club, UK Garage, New Jack Swing which is strange to the contemporary trend.

Even just since the beginning of the year, international music lovers have enjoyed the album Mayhem , in which Lady Gaga brought back many of the electro pop elements that she used nearly 20 years ago in her masterpieces The Fame and The Fame Monster . Even domestic music listeners have enjoyed Save the Music, in which Wren Evans closely followed the y2k trend.

HIEUTHUHAI closely follows the y2k music trend that has been used by many Vietnamese and international artists in new music products.

Therefore, Crocodile Tears is not a surprising direction because Hieu and Kewtiie are also following closely what is popular both domestically and internationally. Specifically, they use the dance pop material of the early 2000s with many snare sounds and kick drums typical of the way NSYNC built the hit Bye Bye Bye , along with some influences of R&B/hiphop music similar to Eminem or Jay Z of this period. That makes Crocodile Tears quite well recreate the y2k musical atmosphere that HIEUTHUHAI and Kewtiie desire.

In addition, the way HIEUTHUHAI develops the melody also reminds the audience of Luong Bang Quang or Pham Truong of the past. Because it brings the atmosphere of the song construction quite familiar to K-pop boy groups in this period.

Luong Bang Quang himself, with his series of hits Anh tin minh da cho nhau mot nhom or Cho doi qua qua, were both influenced by K-pop groups like Shinhwa or DBSK - big Korean groups in the 2000s - so when HIEUTHUHAI wanted to recreate this musical atmosphere, it was understandable that the audience would immediately think of some domestic singers at that time.

Old or trendy?

In theory, HIEUTHUHAI's adherence to the y2k trend, bringing back the musical atmosphere of the 2000s, is quite close to today's international artists. However, what makes the single Crocodile Tears quite controversial is that Hieu focused too much on recreating the old musical atmosphere, lacking contemporary elements.

Returning to Wren Evans' equally controversial single earlier this year, Save the Music , despite the form and promotional message of this single not being well received by the audience, the quality of the arrangement and production of Save the Music is still highly appreciated.

That's because, although it also has many characteristics of dance pop in the 2000s. But Wren Evans still knows how to put his own elements as well as contemporary style into his products such as using trendy synth pop, or building a transition between verse 1 and verse 2 that is very unpredictable, making the song not "old". Moreover, Wren Evans still maintains his own "loi choi" style of writing lyrics, playing with words that is different from anyone else, which helps Cuu lai am nhac maintain its contemporary elements and unique identity.

On the contrary, in Crocodile Tears , HIEUTHUHAI has not left too much personal or contemporary elements. Almost all of the songs, from composition to arrangement, are heavily influenced by musical elements of the early 2000s, with almost no elements of modern music. Kewtiie is a talented producer, but he is mainly strong in producing easy-to-listen pop songs that follow the trend, but has not left a clear personal mark like his colleagues Itsnk or 2pillz. Therefore, when making a song that is more influenced by others, Kewtiie can only ensure catchiness but does not have a strong "signature".

HIEUTHUHAI and the production crew lacked the elements of time and personal identity to make Crocodile Tears special.

HIEUTHUHAI has not shown any breakthrough in this single. Hieu's melody development in this song is not new, strongly influenced by artists from the previous period. Hieu also sang a lot in this song but his voice has not improved. In particular, Hieu's choice of theme and lyrics in Crocodile Tears are also "old", using many ideas that were used until they were clichéd in the 2000s such as "The person who did everything for you/Even if blood was shed, it was only for you" or "But besides sadness and lies/What have you given me?"

When it comes to y2k music, the line between old and trendy is very thin. HIEUTHUHAI had a good idea of ​​using early 2000s dance pop elements in his new single, but Hieu only stopped at recreating the old musical atmosphere exactly, he still lacked many personal elements to make these sounds truly his own.

Source: https://znews.vn/cai-kho-cua-hieuthuhai-post1543349.html