World's top YouTuber 'crazy' about Vietnamese coffee

'Your day will not be complete without a cup of Vietnamese coffee,' Sonny Side - a top American YouTuber with more than 10 million followers - emphasized in a video on his channel.

Sonny Side introduces Vietnamese coffee on his YouTube channel with over 10 million followers - Photo: Best Ever Food Review Show

Fall in love with Vietnamese coffee at first taste

Sonny Side is a YouTube food star who has a YouTube channel called “Best Ever Food Review Show” with over 10 million subscribers.

With a passion for exploring culture and cuisine, Sonny Side has traveled to many countries around the world, experiencing and telling stories about culture and cuisine in many regions.

The YouTuber first set foot in Vietnam in 2017. On his YouTube channel with more than 10 million followers, Sonny especially shows his passion for Vietnamese cuisine with up to 90 videos introducing Vietnamese dishes. He even tried many "horrifying" dishes for foreign tourists such as pig brain, shrimp paste, duck eggs...

However, Sonny Side said he is most "crazy" about the rich flavor of Vietnamese coffee . He once emphasized in one of his videos that "your day will not be complete without a cup of strong Vietnamese coffee".

“Over the past few years, my journey across Vietnam has opened up a new perspective on the rich flavors and impressive culture of Vietnam. But nothing has made me more “addicted” than the experience of Vietnamese coffee,” the YouTube star shared.

Bringing Vietnamese coffee abroad

With a burning passion for Vietnamese coffee, introducing coffee to international friends on a million-view YouTube channel is not enough, Sonny Side aspires to make a "American advancement" for Vietnamese coffee.

YouTube star wants to bring the taste of Vietnamese coffee to America, so that Americans can have "a more complete day".

The top YouTuber shared that in October this year, he will collaborate with Vietnamese coffee brand Lacàph to launch the "Best Ever Coffee" product set including: a package of roasted and ground coffee, a set of traditional Vietnamese coffee filters and a tube of condensed milk.

"I want to bring the taste of Vietnamese coffee, the way to enjoy Vietnamese coffee with the right aroma - quality - taste brewed with a traditional coffee filter to Americans," said Sonny Side.

To help Americans enjoy authentic Vietnamese coffee, Sonny sells a full Vietnamese kit including a package of roasted and ground coffee, a traditional coffee filter, and a tube of Ông Thọ condensed milk - Photo: SS

According to Sonny, unlike coffee around the world, Vietnamese coffee is characterized by the flavor of hazelnuts and the bitterness of hot cocoa, the aroma layer is strong, bitter and rich. The ingredients are made up of the flavor layers of 85% Robusta beans and 15% Arabica beans. This will also be the flavor he wants to bring to "Best Ever Coffee" to the US.

Where is Vietnamese coffee on the world coffee map?

According to many experts, although coffee exports rank second in the world, coffee is mainly exported raw and still has no brand or special flavor mark on the world map.

Mr. Dinh Vinh Cuong, Chairman of the Vietnam - International Business Connection Club, once shared: "Thailand has high-end coffee, selling for 50 - 100 USD/cup, while Vietnam does not have any brand in the 10 most expensive coffee brands in the world."

As one comment, Vietnamese coffee is likened by many to a beautiful girl sitting at home waiting for people to come, not going out herself for everyone to admire and challenge to conquer.

Tuoitre.vn