Coffee exports to Germany increase sharply

Citing statistics from the General Department of Customs, the Import-Export Department (Ministry of Industry and Trade) said that in November 2023, Vietnam's coffee exports to Germany reached 18.15 thousand tons, worth 48.55 million USD, up 1,590.1% in volume and 1,317.3% in value compared to October 2023, and up 14.3% in volume and 46.9% in value compared to November 2022.

However, in the first 11 months of 2023, Vietnam's coffee exports to Germany still decreased by 12.9% in volume and 6.9% in value compared to the same period last year, reaching approximately 168.13 thousand tons, worth 383.72 million USD.

In November 2023, Vietnam's coffee exports to Germany increased in both volume and value. Illustrative photo

Also according to information from the Import-Export Department, in November 2023, the average export price of Vietnamese coffee to Germany reached 2,675 USD/ton, down 16.1% compared to October 2023, but up 28.5% compared to November 2022. In the first 11 months of 2023, the average export price of Vietnamese coffee to Germany reached 2,282 USD/ton, up 6.9% over the same period last year.

In November 2023, Vietnam exported Robusta, processed coffee and Arabica coffee varieties to the German market. Of which, Robusta and Arabica coffee exports decreased, while processed coffee exports remained stable. The proportion of Robusta coffee exports to the German market accounted for 92.54%; processed coffee accounted for 3.88% and Arabica coffee accounted for 3.58%.

According to data from the European Statistical Office (Eurostat), in the first 10 months of 2023, Germany imported 768.86 thousand tons of coffee from non-EU markets, worth approximately 2.71 billion EUR (equivalent to 2.96 billion USD), down 15.3% in volume and 25% in value compared to the same period last year.

The supply of coffee outside the bloc for Germany is mainly concentrated in the following markets: Brazil, Vietnam, Honduras, Uganda, Colombia. According to Eurostat, in the first 10 months of 2023, Germany reduced coffee imports from Vietnam, down 5.0% in volume and 5.1% in value compared to the same period in 2022, reaching approximately 192.83 thousand tons, worth 426.43 million EUR (equivalent to 464.38 million USD).

However, Vietnam's coffee market share in Germany's total imports from the non-EU market still increased from 22.36% in the first 10 months of 2022 to 25.08% in the first 10 months of 2023.

According to economic experts, Germany is a potential market for the Vietnamese coffee industry. In recent years, Germany's coffee import turnover from Vietnam has always been stable, accounting for 18 to 25% of Germany's total coffee import volume. Not to mention, German people use coffee every day with 72.7% drinking at home, 7.9% at work, 5.2% at friends' and relatives' homes... Each German consumes 169 liters of coffee/year, more than German beer (90 liters/year).

Specifically analyzing the potential for exporting Vietnamese goods to Germany, the Vietnam Trade Office in Germany said that the opportunity to bring Vietnamese goods to Germany is still high. German consumers are willing to use good quality products at competitive prices from developing countries.

In addition, the number of Asians in general and Vietnamese in particular living, working and studying in Germany has increased in recent years. This group of consumers tends to use more Asian products, including Vietnamese products.

“ German consumers are also increasingly open to using Asian products in general and from Vietnam in particular. They are willing to use imported products from developing countries if the products have clear origins, good quality and competitive prices. Meanwhile, Vietnam has many strong products that German consumers have high demand for or are increasing demand for, such as: wooden furniture, garments, footwear, coffee, tropical fruits and vegetables, etc. ”, informed the Vietnam Trade Office in Germany.

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