Talking to Lao Dong about the tourism market during the peak summer tourism season of 2024, Ms. Tran Phuong Linh - Marketing Director - Information Technology of BenThanhTourist Company said that the purchasing power of the market this year has not fluctuated much compared to 2023.
The trend of choosing foreign tours is still dominant, accounting for more than 70%. Meanwhile, the domestic tourism market has slow purchasing power.
According to tourism businesses about the domestic market, the destinations that many tourists are interested in are Phan Thiet, Nha Trang, Sam Son, Cat Ba, Da Nang...
This year, in particular, tourists are more interested in destinations near their accommodation areas, which are easily accessible by road. The number of family groups booking private domestic travel services such as hotels, cars, etc. has also increased.
As for foreign tourism, Thailand and Singapore still retain their appeal. In addition, Northeast Asian destinations are popular with tourists from Korea, China, and Japan because of their diverse tour programs, good destination promotion activities, and prices that suit the needs of most Vietnamese tourists.
According to statistics from Viet Travel Company for the summer of 2024, some foreign travel routes have sold more than 40% of their business plans such as Korea, Japan, China, Europe, Thailand. Notably, new travel routes to China such as Xinjiang, Xi'an and routes by road to China through border gates increased by nearly 20% compared to the same period.
Meanwhile, domestic tourism accounts for more than 40%, located on coastal routes not too far from major cities.
Commenting on the ticket prices for this year’s summer tours, Ms. Tran Thi Bao Thu, Marketing and Communications Director of Vietluxtour Company, said that tour prices are mostly quite stable, with almost no significant increase compared to the same period last year. Some domestic road routes also have good prices.
In particular, overseas routes to Northeast Asia are currently priced well and diversified due to stable service. However, prices for European routes in the summer have increased slightly due to increased accommodation services at times coinciding with the Euro 2024 schedule.
Laodong.vn
Source: https://dulich.laodong.vn/tin-tuc/xu-huong-du-lich-nuoc-ngoai-cua-khach-viet-dip-cao-diem-he-2024-1362623.html
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