Building, communicating and promoting the image of Binh Phuoc province

On May 6, the People's Committee of Binh Phuoc province issued Decision No. 755/QD-UBND approving the Project on building, communicating and promoting the image of Binh Phuoc province in 2024, 2025 and vision to 2030.

Leaders of Bu Dang province and district visit brocade products of M'nong people in Binh Phuoc - Photo: Truong Hien

Binh Phuoc is a province in the Southeast region, with a strategic geographical position, located in the key economic region, a gateway connecting and exchanging economy, culture and society of the Southeast region with the Central Highlands and the Kingdom of Cambodia... In recent years, Binh Phuoc has achieved many development achievements in all areas of social life. The provincial Party Committee and authorities at all levels have had and are having many policies and solutions to accelerate the development of the province; in which, focusing on attracting investment, restructuring the economy, selecting key sectors and fields for effective investment; enhancing the management role of the State; investing in social fields to improve the cultural and spiritual life of the people.

Binh Phuoc has many tourist areas and spots with beautiful natural scenery; many famous revolutionary historical relics are ranked as special national, national and provincial relics suitable for developing types of tourism to the source, eco-tourism,...

The province has paid attention to implementing communication activities to promote the local image and achieved many good results. However, in general, the province's communication and promotion are still limited and have not met the development requirements; there are no images, symbols, and products with their own identity; information about investment attraction policies, potentials, strengths, images of people and land of Binh Phuoc outside the province and abroad is not much. Therefore, the development and promulgation of the Project "Building, communicating and promoting the image of Binh Phuoc province in 2024, 2025 and vision to 2030" is urgent and necessary.

By 2025 , basically create an image recognition system for Binh Phuoc.

Subject sentence subject set specific goals by 2025 , she said be good identification system image Binh Phuoc province photo special school , college and university broadcast on the media mass in and outside water ; help business , home investment , people domestic and international easy easy to recognize Binh Phuoc

There have been initial positive changes in building and developing the image of Binh Phuoc as an attractive destination for domestic and foreign tourists and investors; the image of a dynamic, fast-growing and sustainable province with many development prospects; the quality of people's lives has been improved, narrowing the gap between rural areas, ethnic minority areas, remote areas, border areas and urban areas in the province; strengthening regional connectivity; actively building e-government, smart cities, gradually shifting to digital government.

By 2030 , the build project image of Binh Phuoc as an attractive destination

Target by 2030, the build construction and release development be shaped photo about Binh Phuoc is point to continue building ; to continue building Binh Phuoc government good , open - minded , transparent , with a spirit of service People, always accompany businesses with many preferential policies to attract investment, open procedures,...

Building the image of Binh Phuoc to become a livable place, with a clean, safe and civilized living environment; Binh Phuoc culture is diverse, unique and integrated, both imbued with national cultural values and rich in local identity; Binh Phuoc people have all the good qualities of Vietnamese people, and at the same time have outstanding characteristics such as harmony, affection, self-reliance, discipline and creativity according to Resolution No. 14/NQ-TU dated November 20, 2023 of the Provincial Party Committee on building and developing Binh Phuoc culture and people by 2030, with a vision to 2045.

Focus on promoting to each target group

Regarding general promotional communication content: Potential, strengths, job opportunities, development policies, especially investment attraction policies; emphasizing the province's high political determination in attracting investment, caring for and providing the best support for businesses through "4 foundations": good infrastructure, good human resources, good policies, good public services. Outstanding achievements in the fields of socio-economic development, national defense, security, and foreign affairs. Strong, characteristic, typical, high-quality products in the fields of agriculture, industry, and services of the province. Historical, cultural, natural and human values of Binh Phuoc. Outstanding results in building the Party and political system of the province.

Content needs to focus on promoting each target group : Group of domestic and foreign enterprises: Focus on promoting investment and cooperation potential in the province; commitment of the government to accompany businesses (investment attraction policies of the province; promoting administrative reform; building e-government, dynamic and creative,...).

Group of intellectuals and artists at home and abroad: Synchronously propagate in all fields, focusing on promoting the initiative and creativity of this team to create products serving propaganda (articles, poems, literature, music, paintings on the theme of homeland and people of Binh Phuoc).

Group of workers and laborers inside and outside the province: Focus on promoting job opportunities, social housing policies, education, and living environment.

Public group (focusing on tourists from other provinces, international tourists, overseas Vietnamese): Communicate about historical, cultural, natural and human values of Binh Phuoc; typical products of the province.

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