Clearly identifying that building a rice brand must start with improving quality, in recent years, Yen Thanh District Agricultural Service Center has implemented a number of organic rice production projects, focusing on innovation from rice production, harvesting to processing and consumption, initially achieving positive results.
Specifically, organically grown rice does not use chemical fertilizers or any pesticides, growth stimulants, insecticides, etc. Instead, producers will use organic fertilizers, biological, environmentally friendly measures, and biological products to limit pests and diseases.
Mr. Nguyen Van Linh, a farmer growing rice according to this model in Cong Thanh commune, shared: My family grows nearly 5 sao of rice, the first summer-autumn crop participating in organic rice cultivation, I hesitated because I have been growing rice in the traditional way for a long time. However, thanks to the district agricultural officers' enthusiastic guidance on the technical process and care, the first crop went smoothly. The summer-autumn crop yielded over 2.5 quintals/sao, selling fresh rice at the field for over 820,000 VND/quintal, purchased by Quyet Tien Agricultural Cooperative. Organic rice production saves fertilizer, clean rice is less susceptible to pests and diseases, and the selling price is high, so we are very excited.
Mr. Nguyen Van Nham - Vice Chairman of Cong Thanh Commune People's Committee said: In the last summer-autumn crop, Cong Thanh commune has implemented a model of planting 15 hectares of J02 variety, a purebred JAPONICA rice variety originating from Japan in an organic direction. Not using inorganic fertilizers or pesticides, organic production helps reduce costs by 25-30% and increase economic value by more than 20% compared to mass production. In the spring crop of 2024, Cong Thanh commune plans to expand by 5 more hectares.
Mr. Nguyen Trong Huong - Director of Yen Thanh District Agricultural Service Center added: From the spring and summer-autumn crops of 2023, Yen Thanh District Agricultural Service Center has deployed a model of planting 44 hectares of purebred rice variety JD2 (Japan) in Van Thanh, Lien Thanh, Minh Thanh and Van Thanh communes.
All processes are closed, such as sowing seedlings in trays, using transplanters, especially all "say no to chemicals", use biological products, organic fertilizers, create safe rice products. According to statistics, rice in the model has a yield of over 6 tons/ha, compared to hybrid rice varieties, it has decreased but the economic value has increased by more than 20%.
Over 44 hectares of organic rice production are supported by the District Agricultural Service Center. Yen Thanh cooperates with local cooperatives to purchase products from farmers for processing and building the "Yen Thanh rice" brand.
The advantage is that right in Yen Thanh district, there is a rice processing factory of TH Group, with modern technology lines. The amount of organically produced rice purchased and processed here produces quality products, shiny, even, and beautiful rice grains. In 2023, Yen Thanh District Agricultural Service Center purchased rice and processed over 10 tons of organic rice, which is very popular with customers.
Organic rice has many benefits such as containing high nutritional content which is good for the health of the user, when cooked into rice it gives a natural aroma, stickiness and characteristic taste. Regarding output, although organic rice products are newly introduced to the market, the supply is not enough for customers.
Currently, Yen Thanh District Agricultural Service Center is coordinating with other sectors to gradually build the Yen Thanh rice brand. Such as applying for trademark registration for Yen Thanh specialty rice products, scanning QR barcodes...
Mrs. Le Thi Hoai Chung - The Secretary of the Yen Thanh District Party Committee added: In the long term, Yen Thanh District will pay attention to, direct, guide and encourage people in communes to expand and develop high-quality rice areas. Thereby, creating a premise for brand development, increasing the value of Yen Thanh specialty rice, moving towards participating in the export market, thereby increasing the value of organic rice and contributing to increasing farmers' income.
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