Honoring 60 green and digital products and services

With the main theme "Positive Brand - Sustainable Consumption", on the afternoon of December 20, the Vietnam Trusted Program 2024 announced and honored the Top 10 Impressive Products - Services Trusted 2024 and Top 50 Vietnam Trusted Products - Services Trusted 2024 voted by consumers.

The Vietnam Trust Program is an annual event initiated and maintained by Vietnam Economic Magazine since 2006. In 2024, the evaluation and voting criteria of the Vietnam Trust Program will focus on products and services that are positive, proactive in adapting to market changes, greening and digitalizing, improving customer experience, ensuring sustainable and responsible business activities.

According to the Organizing Committee, recent market trend studies show that businesses and retailers are increasingly understanding the power of data and are always ready to invest heavily to turn data into competitive advantages. In particular, new technologies (AI, Cognitive Computing) are at the "peak of expectations" stage in the development cycle of technology applications. This is an opportunity for businesses to start accepting these applications and improve their organization, product structure and customer experience, predict shopping trends and consumer habits... thereby creating more effective sales strategies.

In fact, digital transformation also helps green lifestyles and promote sustainable consumption. Combining digital transformation with green transformation (dual transformation) will contribute to the implementation of sustainable development goals for both businesses and society.

Within the framework of the Trusted 2024 program, each honored product and service meets the trend of digitalization and greening. All products and services of enterprises that are being produced, traded and distributed in Vietnam, fully comply with the provisions of Vietnamese law and are voted by a professional council including industry economic experts, representatives of associations, industries, market research experts and representatives of the Organizing Committee and Advisory Council.

Journalist Dao Quang Binh, General Secretary of the Vietnam Economic Times - VnEconomy Magazine, representing the Organizing Committee, said: “The special program honors products and services with good quality, affordable prices, while actively and proactively adapting to market changes, improving customer experience, ensuring sustainable and responsible business activities. This is the reality from the market as well as the call of the Vietnam Trust 2024 program, so that we can work together to improve the quality of customer care services in parallel with promoting activities to protect consumer rights, for a sustainable retail market development”.

Top 50 Trusted Products - Services in Vietnam 2024 voted by consumers divided into 5 main industry groups

Meeting those criteria, the program selected and honored the Top 10 Impressive Trusted Products - Services 2024 and Top 50 Trusted Products - Services of Vietnam 2024 voted by consumers, divided into 5 main industry groups: Retail chains, agricultural products, food, beverages; Health care, resort services; Interior and exterior construction materials, household appliances; Banking, insurance, securities; Technology products and services.

Source: https://phunuvietnam.vn/vinh-danh-60-san-pham-dich-vu-xanh-hoa-va-so-hoa-20241220184130757.htm