Vietnam Coffee introduces new coffee products from the great forest

Within the framework of the 8th International Coffee, Tea and Bakery Exhibition (Coffee Expo Vietnam 2024) taking place in Ho Chi Minh City, the Vietnam Coffee brand has officially launched three new product lines rich in cultural elements and rich in Vietnamese flavors.

Event visitors try out the product.

The product launch event continues the journey of innovation after Vietnam Coffee's new brand identity was announced on the occasion of National Day September 2, 2024, affirming Vietnam's position and reputation in the global coffee industry.

Vietnam Coffee is committed to always enhancing brand value and spreading national pride.

Nurturing clean coffee beans from the majestic Central Highlands

Vietnam is the world's second largest coffee exporter, ranking first in Robusta. Vietnam Coffee is one of the brands that has contributed greatly to this position, thanks to the daily perseverance of farmers in the best soil areas in Vietnam.

The highlight of the new product launch event was a musical performance to honor the brand's aspirations on its journey to rise and shine as a star in the global coffee industry.

Immediately after, the new product lines were officially announced, creating a satisfying moment that surprised many visitors.

"While watching the peaceful and majestic highland scenery throughout the product launch, I thought that only Vietnamese people can truly love Vietnamese values ​​and create them in a very Vietnamese way.

"I believe that coffee is not just a drink, it is a cultural symbol" - Quang Huynh (29 years old, District 7), emotionally shared after fully enjoying the product launch event of Vietnam Coffee.

Product launch performance combined with unique music performance.

Also at the event, the Vietnam Coffee brand officially introduced a new TVC advertisement. The first frame opens with the image of dawn on a green coffee farm, where farmers are excited to start a day of hard work.

The TVC ended with the message "Coffee, oh Vietnam" resounding proudly, receiving long applause from hundreds of visitors.

"This is not only an important milestone in the development journey of Vietnam National Coffee Corporation, but also a mark affirming the strong transformation on the path to building a Vietnamese coffee brand worthy of a global position," said Mr. Dang Hong Tuan, General Director of Vietnam National Coffee Corporation (VINACAFE).

Vietnam Coffee's product lines include: traditional, first-class roasted and ground coffee beans; Triobrew, Cocobrew, Justbrew, Alphamix, Betamix instant coffee products; product packaging is designed luxuriously and modernly, demonstrating serious investment in enhancing user experience.

Mr. Dang Hong Tuan, General Director of Vietnam Coffee Corporation, spoke at the event.

Honoring coffee beans, honoring farmers

Each product of Vietnam Coffee is a message conveying Vietnamese pride, carrying the quintessence and soul of the Vietnamese people. In addition, with the booth design that fully recreates the story from the majestic wilderness, the brand has captured the attention of a large number of visitors.

With more than 16,000 hectares of raw material area and a large drying yard system of up to nearly 1.5 million square meters, VINACAFE is proud to be the enterprise managing the largest growing and production areas in the Vietnamese coffee industry.

VINACAFE products are present in many important international markets such as the US, EU, Japan, Korea and many other countries. With a strong commitment to quality and sustainability, we continue to bring Vietnam Coffee to the world, affirming the position of Vietnamese coffee on the world coffee map.

This journey cannot be achieved without the resilience and aspiration of thousands of farmers. The Vietnam Coffee brand always stands side by side with farmers to support them in applying modern farming techniques, helping to improve the quality of coffee beans and ensuring a scientific production process.

Each coffee bean is meticulously cared for by the skillful hands of farmers, creating a rich, quintessential flavor that spreads not only throughout the country but also far out into the world.

The flavor of Vietnam Coffee leaves a deep impression.

Vietnam Coffee’s new product lines with flavors that suit Vietnamese tastes and premium quality, product packaging is designed luxuriously and modernly to enhance user experience. Products introduced at this event include:

- Roasted coffee beans: Traditional, First Class.

- Roasted Coffee: Traditional, First Class.

- Instant coffee: Triobrew, Cocobrew, Justbrew, Alphamix, Betamix.

Event information:

- Visiting time: 10:00 - 17:00, October 31 to November 2, 2024.

- Launch event time: 11:00 - 11:30, October 31, 2024.

- Location: Booth E01-E16 and F01-F16, Saigon Exhibition and Convention Center - SECC, 799 Nguyen Van Linh, HCMC.

Source: https://tuoitre.vn/vietnam-coffee-trinh-lang-san-pham-ca-phe-moi-tu-dai-ngan-20241101113413642.htm