There are still more than 3 months left until the 2024 Lunar New Year holiday, but at this time, a series of travel companies have opened early sales of hundreds of tours and tourism products.
Many incentives for early tour purchases
Before the 2024 Tet holiday, Saigontourist Travel Service Company conducted a survey with more than 500,000 customers who took tours at more than 20 events and tourism fairs. The results showed that service quality, tour schedule and tour price were the top 3 criteria of interest to tourists.
Understanding this need, Ms. Doan Thi Thanh Tra, Director of Saigontourist Travel Marketing Department, said that since October 2023, the company has launched 300 tour programs to welcome the Year of the Dragon 2024 with incentives for early tour purchases and groups. Customers can get a discount of up to 10 million VND/person and an additional 2 million VND for groups of 4 when booking tours early.
Keeping tour prices stable and increasing promotions to stimulate demand is also a trend being implemented by tourism businesses in the context of costs becoming a concern for customers.
Tourists learn about this year's Tet tour Photo: BINH AN
Ms. Huynh Phan Phuong Hoang, Deputy General Director of Vietravel Company, said that the company has just launched a promotional program to welcome spring 2024 with the message "Tet - Ending thousands of joys" from about 100 domestic tourism products and more than 200 international tourism products. "It is expected that during Tet 2024, the company will serve more than 150,000 visitors, an increase of 15% compared to the Tet period in 2019 (before the COVID-19 pandemic). The company has focused on working with partners early to keep prices stable along with large-scale promotional programs to stimulate travel demand," said Ms. Phuong Hoang.
Vietluxtour Travel Company also launched the program "Quality Tour, Good Price" during Tet 2024. Customers who buy tours in groups or buy early will receive a discount of 1-3 million VND/person, depending on the market. Thanks to preparing the year-end business plan quite early, from the end of the second quarter of 2023, the company has had a series (large deposits) of airline tickets and good services in terms of departure time and price, so Vietluxtour has competitive tour prices.
It is not rare for customers to book tours for 200 million VND/person.
At this time, TSTtourist, Vietluxtour, Vinagroup, Ben Thanh Tourist, Viet Travel... are also offering hundreds of tours for this Tet holiday.
Mr. Tran Thanh Vu, General Director of Vinagroup Tourism Company, said that the purchasing power of Tet tours this year is not as strong as previous years but there is still a certain demand. Currently, individual customers have booked tours to foreign countries, focusing on the markets of Korea, Japan, Europe, America...
"The trend is that customers with good incomes or higher still choose to travel abroad. Tour prices are one of the things customers care about, so businesses always try to negotiate to keep prices stable. This year's foreign tours are stable, with some flights having lower prices than before the COVID-19 pandemic," said Mr. Vu.
BenThanh Tourist Company has worked with airlines and service providers early to get good deals. Depending on each route, Tet tour prices will increase by about 5%-10% compared to normal prices and not much different from last year's Tet.
According to the reporter, the demand for booking tours has not really been bustling, but some customers have researched tours and prices for Tet 2024 itineraries. In particular, foreign tours have attracted the attention of tourists. The leader of a travel company said that there have just been customers booking tours of 200 million VND/person to go abroad to celebrate Tet and people booking these high-end tours are not rare, showing the diversity in tourists' needs.
However, according to Mr. Nguyen Minh Man, Director of Communications and Marketing of TSTtourist Company, some businesses have opened Tet tours but do not have too high expectations. The short-distance tour segment using cars may sell slowly, TSTtourist is focusing on introducing long-distance Tet tours, high-priced segments with destinations in Europe, Australia, America...
Destinations near Ho Chi Minh City or within a radius of about 200-300 km to Vung Tau, Long Hai, Ho Tram, Phan Thiet, Nha Trang, Da Lat..., the demand for travel of tourists is high but mainly self-sufficient after the highways were put into operation. Travel companies mainly exploit groups of tourists, customers of enterprises instead of individual tourists as before. Not to mention, domestic tour prices during Tet are also competitive with foreign tours due to the high cost of domestic airfare during Tet.
Ms. Tran Thi Bao Thu, Communications Director of Vietluxtour, said that there will be many changes in the international tourist market thanks to the new visa policy with many advantages. Vietluxtour has increased innovation in products and appropriate marketing methods to effectively exploit new markets. The city tour product lines in Ho Chi Minh City focus on cultural, historical, culinary and night tourism experiences.
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