Promoting digital transformation of cooperatives

One advantage of the current digital transformation is that the level of cooperative management staff has been improved. In particular, college and university graduates, retired officials of agencies and enterprises are showing an interest in and participating in the establishment and management of cooperatives.

ROFC Agricultural Service Tourism Cooperative (Krong Nang district) focuses on applying digital technology in production.

In addition, in the context of today's fiercely competitive market, cooperatives have become more aware of the need to apply advanced technology to production. For example, agricultural cooperatives focus on applying drip irrigation technology, drying agricultural products with drum dryers, freeze drying, processing high-quality coffee, etc. Meanwhile, industrial and handicraft cooperatives tend to actively innovate technology, apply scientific and technical advances to production and business, and change production - business - service plans from single industry to comprehensive business. In parallel with modernizing production and business processes, cooperatives are now promoting the application of digital technology to promote and consume products on many e-commerce platforms.

Chairman of the Provincial Cooperative Alliance Huynh Bai said that in order to promote digital transformation of cooperatives, the unit has recently coordinated with the Trade Promotion Agency (Ministry of Industry and Trade) to organize training courses on business skills on digital platforms, brand development, and image building for enterprises and cooperatives with cooperative members in the province. At the same time, 4 cooperatives were introduced to participate in the project "Youth in cooperatives are the subjects of digital transformation in the locality" of the Vietnam Cooperative Alliance. Thereby, contributing to improving the capacity and connecting the youth network in digital transformation in the locality.

One of the units introduced by the Provincial Cooperative Union to participate in the project "Youth in cooperatives are the subject of digital transformation in the locality" is Tan Hoa Agricultural Service and Trade Cooperative (Buon Don district). Mr. Vu Dang Minh, Director of Tan Hoa Agricultural Service and Trade Cooperative, said that from the very first days of its establishment, the Cooperative Management Board has focused on building a large-scale, centralized and modern agricultural cooperative, managed by technology. Although newly established, with the advantage of 60% of the workforce being young people, the Cooperative regularly updates new trends in production and sales; applying digital technology to the management and operation process. Specifically, the Cooperative has applied AI (artificial intelligence) technology to write articles and make videos to advertise its products to share on e-commerce platforms such as TikTok, Shopee, Dak Lak Agricultural Products, Lazada, VDONE, etc. It is expected that in 2026 - 2027, the Cooperative will affix identification codes to each tree, build an organic longan garden, install cameras and electronic chips so that users can directly view and pre-order. At the same time, it will help the Cooperative monitor the growth process of products across its entire area.

The Provincial Cooperative Union supports cooperative members in training on livestream sales on e-commerce platforms.

As for the ROFC Agricultural Service Tourism Cooperative (Krong Nang district), digital transformation has encountered many difficulties because only 30% of the staff are young, most of whom are farmers. However, this cooperative has actively researched and gradually applied digital technology to production and promotion of its products.

Mr. Nguyen Dai Duong, Director of ROFC Agricultural Service Tourism Cooperative, said that the cooperative has 12 members and 70 associate members, with a total area of ​​200 hectares including durian, coffee, macadamia... but each person does their own thing, on a small scale. Therefore, the Management Board has focused on propaganda and setting an example for members to change their habits from small-scale, spontaneous production to developing organic agriculture, applying science and technology to production and plant care. At the same time, the cooperative monitors new varieties and care processes of the Eakmat Tay Nguyen Plant Breeding Center (Buon Ma Thuot City) to encourage cooperative members to apply and follow. Thanks to that, currently, the coffee products of ROFC Agricultural Service Tourism Cooperative have met the 3-star OCOP standard, and are purchased by many coffee shop chains in Hanoi, Ho Chi Minh City, Thanh Hoa... at prices higher than the market. With the trust of its members, the cooperative boldly invested more than 2 billion VND in equipment, machinery, and warehouses to professionalize the production line. Along with that, it built a product promotion system through trade promotion programs or on e-commerce platforms such as Facebook, Zalo, Shopee, etc. Moving towards applying digital technology in the production of cooperative products such as quality control, management, and monitoring of the origin and supply chain of products made by the cooperative.

The above digital transformation efforts have facilitated management, helped reduce costs, and increased profits for cooperatives. In particular, the application of digital technology to product promotion has opened up many new opportunities for farmers, especially exporting agricultural products abroad.

Source: https://mic.gov.vn/dak-lak-thuc-day-hop-tac-xa-chuyen-doi-so-197240821092339805.htm