Promoting AI applications in business and product promotion

Increase competitiveness, optimize promotion

On the morning of April 12, 2025, the Ho Chi Minh City Investment and Trade Promotion Center (ITPC) in collaboration with the Ho Chi Minh City Association of Mechanical and Electrical Enterprises (HAMEE) organized a training program on “Application of Artificial Intelligence (AI) in Business and Product Promotion”. The event aims to contribute to improving the capacity of AI application for the Ho Chi Minh City business community, promoting the digital transformation process and enhancing competitiveness in the context of international economic integration.

Ms. Ho Thi Quyen - Deputy Director of Ho Chi Minh City Trade and Investment Promotion Center

Sharing at the event, Ms. Ho Thi Quyen - Deputy Director of the Ho Chi Minh City Investment and Trade Promotion Center (ITPC) - said: The training program "Application of artificial intelligence (AI) in business and product promotion" is the first program organized by ITPC in coordination with the city's professional associations and local business associations to improve the capacity of businesses in the digital age.

In the context of rapid development and constant innovation of digital technology, AI is becoming an important factor contributing to profound changes in the way businesses operate. Ms. Ho Thi Quyen believes that the application of AI not only helps improve management efficiency and optimize business operations but also opens up many breakthrough opportunities in product promotion.

Promoting AI applications in business and product promotion

The training program attracted the attention of many businesses in Ho Chi Minh City.

Specifically, AI helps improve user experience, optimize supply chains, and build more effective marketing strategies. Along with that, it improves the quality of customer care - key factors that help businesses increase their competitiveness in the market.

“Towards the goal of the digital economy contributing 25% to GRDP by 2025, Ho Chi Minh City is implementing the Action Program to implement Resolution No. 57-NQ/TW of the Politburo on developing science, technology, innovation and digital transformation. In which, developing digital human resources is identified as a top priority,” said the Deputy Director of ITPC.

AI paves the way for businesses to break through the market

At the program, technology experts shared a lot of practical knowledge, helping businesses improve their ability to apply AI in production and business activities.

Promoting AI applications in business and product promotion

Mr. Hoang Van Tam - CEO and Founder of DigiTech Solutions Company

Mr. Hoang Van Tam - CEO and Founder of DigiTech Solutions Company, presented the topic "Business Breakthrough with AI". At the same time, he analyzed the difference between Generative AI tools such as ChatGPT, Midjourney used for content creation, and in-depth Enterprise AI solutions serving data analysis, process optimization and operational automation.

According to Mr. Hoang Van Tam, AI can be integrated into many areas such as marketing, sales, customer care, finance, etc. to help businesses improve performance and competitiveness. In particular, he introduced the DigiOmniAI platform - a multi-channel AI solution that supports 24/7 customer care, analyzes customer data and quickly creates promotional content.

To implement effectively, businesses need to build a systematic AI strategy, focus on improving employee capacity, choose a suitable AI model and be ready to face and solve challenges during the application process.

In the next presentation, Mr. Pham Thanh Cong - CEO of CAA Group, shared his experience in integrating AI into marketing and sales, from market research with Perplexity AI, SEMrush, to building communication strategies with ChatGPT, Notion AI. He emphasized the role of AI in content creation with Midjourney, Runway, Canva and process automation through platforms such as N8N, DigiChatAI. These tools help businesses optimize performance, reduce costs and improve competitiveness in the digital age.