Consulting to complete the product "Thanh Hoa Tourism"

This is one of the important events in the series of events to promote and stimulate tourism in Thanh Hoa province in 2024. The event aims to solicit comments and suggestions from survey team members from the provinces and cities in the Southeast region to continue perfecting the product "Thanh Hoa Tourism - Four Seasons of Fragrance".

Conference overview.

On the afternoon of November 17, the People's Committee of Thanh Hoa province held a consultation conference to complete the product "Thanh Hoa Tourism - Four Seasons of Fragrance". Attending the conference were comrade Nguyen Van Thi, member of the Provincial Party Standing Committee, Permanent Vice Chairman of the Provincial People's Committee; departments, branches, member units of the Steering Committee for Tourism Development of Thanh Hoa province; Tourism Promotion Center, Tourism Association and tourism enterprises from provinces and cities in the Southeast region, including: Ho Chi Minh City, Dong Nai, Binh Duong and Ba Ria - Vung Tau.

Comrade Nguyen Van Thi, Member of the Provincial Party Standing Committee, Permanent Vice Chairman of the Provincial People's Committee and delegates attended the conference.

The conference attracted the participation of many tourism businesses in Thanh Hoa province and the provinces and cities in the Southeast region.

Promoting the exchange of Thanh Hoa market visitors with the provinces and cities of the Southeast region

Speaking at the opening of the conference, Deputy Director of the Department of Culture, Sports and Tourism of Thanh Hoa, Vuong Thi Hai Yen, affirmed: “Thanh Hoa province attaches great importance to the activities of linking and cooperating in tourism development with localities across the country to gradually improve products and expand the tourist market. In particular, the provinces and cities of the Southeast region are important markets that Thanh Hoa tourism is aiming for. Thanh Hoa province really hopes that through this conference, it will have more contributions and suggestions on strategic and sustainable solutions to gradually build and perfect tourism programs and services suitable for the markets of the provinces and cities of the Southeast region.”

Deputy Director of the Department of Culture, Sports and Tourism Vuong Thi Hai Yen delivered the opening speech at the conference.

With the advantage of being a destination with diverse tourism products, Thanh Hoa province also has an important advantage with many different experiences for the tourist market from the provinces and cities of the Southeast. This includes autumn - winter tourism products, with attractive products and experiences at cultural - historical tourism destinations; community eco-tourism.

Director of Dong Nai Province Tourism Promotion Center Tran Thi Thu Trang spoke at the conference.

At the conference, representatives of some businesses said: In recent years, the number of visitors from the provinces and cities of the Southeast region to Thanh Hoa has grown positively. First of all, it is due to the innovation and diversity of tourism products of Thanh Hoa province. In order for tourism linkage activities between the provinces and cities of the Southeast region and Thanh Hoa province to be more vibrant, localities need to further promote tourism promotion activities; create conditions for businesses to participate in surveying destinations and products to gradually perfect programs and build tours suitable to market needs. On the part of Thanh Hoa tourism businesses, it is necessary to focus on innovation and diversification of new and unique tour programs and routes; proactively connect with businesses in the provinces and cities of the Southeast region to build cooperation programs and promote two-way exchange of visitors. In particular, it is necessary to focus on highlighting the value of the destination in each experience and the brand "Thanh Hoa Tourism - Four Seasons of Fragrance".

Businesses also expressed their confidence that, from the market of the provinces and cities in the Southeast, Thanh Hoa tourism will have more opportunities to promote the attraction of domestic and foreign tourists, especially tourists with high spending ability and long-term stay.

To "Thanh Hoa Tourism - Colors of Four Seasons"

In recent years, Thanh Hoa tourism has always been in the top of the country in attracting tourists, with a variety of tourism products. However, to continue to perfect the product "Thanh Hoa Tourism - Four Seasons of Fragrance", business representatives said that Thanh Hoa tourism needs to continue to innovate and perfect three main product lines including: sea tourism, cultural and spiritual tourism and community eco-tourism. At the same time, introduce new product lines to the market to stimulate tourism demand and attract tourists.

Thanh Hoa tourism is "hitting the jackpot"

Tourists from Ho Chi Minh City in particular and the provinces in the Southeast region in general are particularly fond of Northern tourism, especially in the last months of the year. Meanwhile, Thanh Hoa has a synchronous transportation system, with an airport directly connected to Ho Chi Minh City. In addition, product diversification has created a competitive advantage over other localities in the Northern region. Through the survey program, Ho Chi Minh City tourism businesses have a clearer and more specific view and see that Thanh Hoa tourism is "hitting the jackpot" with many new tourism products suitable for a variety of customer markets and customer segments. In particular, Pu Luong Community Ecotourism Area offers visitors green, attractive experiences, possessing the common points of Northwest tourism, but there are innovations that tourists expect... To attract visitors from key markets, first of all, Thanh Hoa tourism enterprises need to research and develop appropriate cooperation and promotion programs to exploit visitors from the provinces and cities of the Southeast - a potential customer stream that especially loves Northern tourism in the last months of the year. This is an opportunity for Thanh Hoa tourism to continue to perfect the product "Four Seasons of Fragrance".

Mr. Huynh Thanh Minh, Director of Minh Phat Tourism Company (Ho Chi Minh City).

Thanh Hoa has all the elements to welcome guests from the Southeast market.

Thanh Hoa's tourism resources are extremely diverse, converging almost all the tourism products that other provinces and cities in the country currently have. In recent years, Thanh Hoa has been an important destination in the process of building and developing products of Saigontourist and tourism businesses in Dong Nai. Since the beginning of the year, Saigontourist in the North and the provinces and cities in the Southeast have brought about 3,000 visitors to Thanh Hoa. Among them, there are tours lasting up to 4 days and 3 nights, but they have been well received and highly appreciated by tourists for their quality and attractiveness. Therefore, Thanh Hoa needs to continue to improve existing products, develop a variety of new products associated with potential and strengths. Saigontourist is looking forward to surveying and connecting international visitors to Thanh Hoa in the near future.

Mr. Nguyen Hoang Nhung, Deputy Director of Saigontourist - Dong Nai branch.

Speaking at the conference, Permanent Vice Chairman of Thanh Hoa Provincial People's Committee Nguyen Van Thi expected: This conference will create opportunities for investors and tourism businesses of Thanh Hoa province and provinces and cities in the Southeast region to meet, exchange and cooperate. Thereby, they will discuss specifically issues on cooperation mechanisms and policies, building complete tourism products and services with high quality. This is also an opportunity for Thanh Hoa province to continue to perfect the product "Four Seasons of Fragrance" through contributions and suggestions from agencies and businesses from provinces and cities in the Southeast region.

Permanent Vice Chairman of the Provincial People's Committee Nguyen Van Thi gave a speech at the conference.

He suggested that the Department of Culture, Sports and Tourism continue to maintain close contact with departments, branches, units and tourism businesses of the provinces in the Southeast region to do a good job of establishing and exploiting the two-way tourist market. Along with that, research and absorb opinions at the conference to guide businesses in developing tours and tourist routes in particular and tourism development in Thanh Hoa province in general.

For the Tourism Association and tourism businesses in the province, it is necessary to maintain and improve product quality, diversify tourism services; actively build and apply many attractive forms of stimulus. Focus on developing new products, meeting market trends. Strengthen cooperation with the Tourism Association and tourism businesses in the Southeast region to discuss specific common activities, promptly remove difficulties and obstacles of businesses when building products.

The Standing Vice Chairman of the Provincial People's Committee, Nguyen Van Thi, expressed his belief that, with the differences that make up the characteristics of Thanh Hoa tourism as well as tourism in the Southeast region; together with the orientation and close coordination of state management agencies, the companionship and support of local tourism businesses, Thanh Hoa tourism and tourism in the Southeast provinces and cities will move forward together, supporting each other to develop together. This is an important basis for Thanh Hoa tourism to continue to affirm the brand "Thanh Hoa Tourism - Four Seasons of Fragrance", exploiting the source of visitors from key tourism markets to Thanh Hoa throughout the four seasons of the year.

Director of the Department of Culture, Sports and Tourism Pham Nguyen Hong delivered a closing speech at the conference.

Previously, the famtrip delegation of the provinces and cities in the Southeast region had a program to survey destinations and service quality at a number of tourist areas and spots in the province such as: Lam Kinh Special National Monument (Tho Xuan), Ho Dynasty Citadel World Cultural Heritage (Vinh Loc), Cam Luong Fish Stream (Cam Thuy), Pu Luong Community Eco-Tourism Area (Ba Thuoc); Flamingo Ibiza Hai Tien (Hoang Hoa)... and a number of destinations and tourism products in Thanh Hoa City.

Hoai Anh

Source: https://baothanhhoa.vn/tham-van-hoan-thien-san-pham-du-lich-thanh-hoa-huong-sac-bon-mua-230607.htm