TH true MILK: opening up opportunities to participate in the global supply chain

TH Group (owner of the TH true MILK brand) has connected with many international buyers at the Vietnam International Sourcing Expo 2024 event series, opening up opportunities to reach global customers through distribution channels Walmart, Woolworths, AEON. The Vietnam International Sourcing Expo 2024 event series, taking place from June 6 to 8 in Ho Chi Minh City, attracted more than 300 distribution channels from 60 countries and territories around the world.

TH Group is one of the enterprises with the largest exhibition booth at the Vietnam International Sourcing Expo 2024 event.

As one of the enterprises with the largest exhibition booth at the event, TH Group introduced many product lines from clean fresh milk and healthy drinks such as sterilized fresh milk, fruit milk drinks, yogurt, drinking yogurt, nut milk, roasted rice water, natural fruit juice, herbal tea... In which TH true RICE roasted rice water attracted international buyers thanks to its natural properties, no sugar, good for health for the first time on the market. Leading the trend of "healthy consumption"

The contact between TH and Woolworths - one of the largest supermarket chains in Australia has opened up opportunities for the product line of nut milk and roasted rice water to penetrate this market of 25 million people. According to the representative of TH Group, Woolworths has carefully researched and highly appreciated the product lines that do not use refined sugar but add natural sweetness, contributing to the effort to reduce common non-communicable diseases globally such as diabetes and cardiovascular disease... If penetrating this distribution channel, TH branded products will be displayed according to geographical identification, associated with the story of world-famous Vietnamese agricultural products such as rice, medicinal herbs...

Contacts with international buyers at Vietnam International Sourcing Expo 2024 open up opportunities for TH Group to participate in the global supply chain

Nut milk and rice milk are also products that Indonesian buyers are interested in. Before coming to Vietnam International Sourcing Expo 2024, a buyer from the "land of thousands of islands" had an in-depth discussion, then visited the farm and factory of TH Group. "The buyer from Indonesia was completely conquered after the experience at our farm and factory. He could not even hide his satisfaction when learning about TH true RICE - the first rice drink line on the market with a closed production process "from rice field to table", and is also the only roasted rice drink product on the market that does not use refined sugar". A representative of TH Group added that the two sides are negotiating to complete the export dossier of TH Group's products to the high-end imported supermarket chain in Indonesia. Accessing global e-commerce channels At Vietnam International Sourcing Expo 2024, TH impressed global supply chains Walmart, Lotte, Lu Lu with its methodical investment, economic development associated with sustainable development, leading the trend of developing products that are good for community health. All TH factories have achieved BRC, HACCP, ISO certification and implemented sustainable development strategies, which are favorable conditions for participating in the global supply chain.

TH booth attracts the attention of Vietnamese Trade Offices in many countries/territories

This year's event also noted the initiative of international buyers in connecting with TH Group, with 1:1 contacts all focusing on specific products and cooperation directions. This shows that the parties have researched and highly appreciated the capacity and reputation of TH Group. For example, a representative of Walmart (USA) proposed two possibilities for cooperation with TH Group. Accordingly, TH-branded products can reach global consumers through the e-commerce channel of this multinational distribution system. In addition, this large distribution system also raised the issue of private label food products produced by TH. This is also the suggested direction from AEON (Japan) when looking for a food product that meets high-end standards (like TH true FOOD) to bring into the distribution system in Japan as well as important markets where AEON Group has a presence such as China, Malaysia, Indonesia... For many years, TH Group has exported to Japan sterilized fresh milk products, natural flavored green tea, roasted rice water... and covered the entire system of stores for foreigners in the land of the rising sun as well as online sales channels operated by local traders. The advantage of TH Group if it reaches a cooperation agreement with a Japanese partner is that this market has an initial recognition of TH's clean fresh milk products and healthy food and beverage products. Similar to the Taiwanese market, TH true MILK sterilized fresh milk also covers all traditional distribution channels and is favored by local consumers. Therefore, at Vietnam International Sourcing Expo 2024, a buyer also discussed the opportunity to bring TH Group's products to a wider market through e-commerce channels such as Shopee. source: https://vov.vn/doanh-nghiep/th-true-milk-rong-mo-co-hoi-tham-gia-chuoi-cung-ung-toan-cau-post1100859.vov