Creating a breakthrough for tourism in Yen Bai city

Philes and his two Australian friends stayed in Yen Bai city for 10 days during their vacation in early 2025. During this time, everyone went sightseeing, learned about the city, celebrated the traditional Vietnamese New Year with the locals, and participated in festivals and cultural and artistic activities. The vacation left Philes and his friends with many good impressions of Yen Bai people.

Philes shared: "I find Yen Bai very beautiful! This is my first time here with my friends. I am very grateful to the Yen Bai people for welcoming us and making us feel at home, comfortable and happy. I will definitely come back to Yen Bai as soon as possible!"

Ms. Tran Thi Bich Ngoc in residential group 5, Yen Ninh ward, Yen Bai city has a love for the traditional cultural beauty of the people and land of Nam Cuong. During major local festivals, she is very happy to participate in many activities. Ms. Ngoc excitedly said: "Nam Cuong land has its own unique identity that cannot be found anywhere else. Here, the people are kind, united, have a long-standing cultural tradition with communal house - temple - pagoda relics, beautiful and peaceful natural landscape. I also want to contribute my small efforts to spread the good things about Nam Cuong land".

Every year, Yen Bai city has issued a plan to organize activities to celebrate major holidays and develop tourism in the area, clearly stating the key tasks that need to be implemented, clearly assigning agencies, people, work and responsibilities. The city focuses on promoting the image of tourism, destinations and tourism products, introducing and regularly updating local tourism programs, events and activities on mass media, electronic information pages, social networking platforms YouTube, Facebook, Fanpage, TikTok...

The locality exploits spiritual tours associated with preserving and promoting the value of national and provincial historical and cultural relics; traditional tours to learn about history and educate traditions for the younger generation.

Notably in 2024, the city launched the "Legendary Route" tour starting from the Yen Bai City Stadium, through Au Lau Wharf, Lung Lo Pass to Co Noi Intersection Memorial, Son La Province; effectively exploiting outstanding cultural and artistic activities in 2024 such as organizing the "Spring Dance" program, the "Brilliant Northwest Colors" bamboo dance festival; exploiting the two walking streets of Hao Gia and Ly Dao Thanh with many cultural, artistic, entertainment, and culinary activities.

Last year, the city built new tourism products such as: source tourism associated with educational tourism, learning about history at national relics; culinary tourism; agricultural tourism building products to experience the process of growing and processing agricultural products, especially products that have been recognized by the Provincial People's Committee as OCOP products in Van Phu, Tuy Loc, and Au Lau communes.

In 2024, the total number of tourists to the city will reach 215,000, equal to 134.38% of the plan, of which international visitors will reach 20,500; revenue will reach 200 billion VND. Ms. Ngo Thi Nguyet Quynh - Deputy Head of the Department of Culture, Science and Information of Yen Bai city emphasized: "In 2025, the city will focus on implementing a number of key tasks to develop tourism as follows: continue to promote, connect, coordinate to open tours, inter-regional tourism routes, eco-tourism, historical tourism, cultural and religious tourism, conference and seminar tourism according to the Memorandum of Understanding on cooperation in promotion and promotion to promote tourism development with 8 districts and towns. The city strives to welcome about 170,000 visitors in 2025 with revenue from tourism activities reaching 160 billion VND. The city will also continue to exploit inner-city tours such as spiritual and traditional tourism; maintain and improve the quality of annual cultural events "Spring Dance", "Full Moon Festival Night", 2 walking streets and build new tourism products".

Correct orientation, synchronous planning, clear mechanisms and policies, with the synchronous participation of the State - enterprises - business households and each citizen will create a strong breakthrough for tourism in Yen Bai city.

Nguyen Thanh Nghi   (Yen Bai City Cultural and Information Center)

Source: https://baoyenbai.com.vn/226/347736/Tao-dot-pha-cho-du-lich-thanh-pho-Yen-Bai.aspx