Kinhtedothi - Regarding advertising in the press, Minister of Culture, Sports and Tourism Nguyen Van Hung said he will work with the Ministry of Information and Communications and major press agencies to research related content to ensure the rights of press agencies.
B guarantees the rights of press agencies
On the afternoon of November 25, speaking at the meeting, Minister of Culture, Sports and Tourism Nguyen Van Hung affirmed that advertising is a difficult field. Compared to the current Law on Advertising, the Draft Law amending and supplementing a number of articles of the Law on Advertising has many new points, especially the content on advertising in cyberspace.
Minister of Culture, Sports and Tourism Nguyen Van Hung said that it is not yet possible to predict how this form of advertising will develop in the context of the current rapid development of science and technology. In the process of building and perfecting the Draft Law, protecting the rights of consumers is a major requirement. Besides, it must also meet the requirements of integration...
Regarding regulations on advertising special products, goods and services, Minister of Culture, Sports and Tourism Nguyen Van Hung said he would recalculate and assign the Government to provide guidance.
Regarding advertising in the press, Minister of Culture, Sports and Tourism Nguyen Van Hung said that he will work with the Ministry of Information and Communications and major press agencies to research related content to ensure the rights of press agencies.
"The Ministry will closely coordinate with the Agency in charge of the review to continue perfecting and ensuring the quality of the Draft Law," Minister of Culture, Sports and Tourism Nguyen Van Hung stated.
Previously, National Assembly delegate Tran Thi Thu Hang (National Assembly Delegation of Dak Nong province) proposed to review the content on "advertising product transporters" stipulated in the Draft Law, especially the rights, obligations and responsibilities of advertising transporters.
Meanwhile, National Assembly delegate Tran Thi Thanh Huong (National Assembly Delegation of An Giang province) proposed that there should be binding regulations on the ratio of area and advertising position for each different type of press...
Create better conditions for advertising activities to develop
Concluding the discussion, Vice Chairwoman of the National Assembly Nguyen Thi Thanh said that through the discussion, the delegates basically agreed and agreed on the necessity of amending a number of articles of the Advertising Law and expressed their hope that the Law would be amended and supplemented with new viewpoints and management methods, contributing to institutionalizing the Party's policies and guidelines on developing the cultural industry, including the advertising industry, overcoming the shortcomings and limitations of the current Advertising Law, contributing to building an advertising market in Vietnam that develops in line with the general development trend of advertising in the world.
According to the Vice Chairman of the National Assembly, many delegates emphasized the need to ensure consistency, compatibility, and feasibility between the draft law and specialized laws; some provisions of the law need to be carefully assessed for impact on the basis of ensuring the rights, legitimate interests, and responsibilities of consumers and businesses, and of state management in the field of advertising, such as regulations on advertising area in print, advertising duration in television, on feature films, and granting construction permits for advertising works, etc.
Regarding advertising on cyberspace, many delegates emphasized that this is one of the important amendments to ensure compliance with the general development trend of the world, overcome existing shortcomings and limitations in advertising, contribute to improving the effectiveness and efficiency of state management of advertising activities on the internet, on cross-border platforms, and create better conditions for advertising activities to develop.
Many delegates basically agreed with the addition of the concept of rights and obligations of advertising product carriers, including advertising product carriers who are influencers; at the same time, they suggested that the Draft Law should have clearer regulations, separating between regular advertising product carriers and advertising product carriers who are influencers.
National Assembly delegates also expressed their opinions on the requirements for advertising content of special products and services; at the same time, some opinions suggested that special products and services should not be listed as in the Draft Law, because the above products will change over time, but should be assigned to the Government to provide detailed regulations, in order to be consistent with the spirit of innovation in current law-making thinking and consistent with the characteristics of the Advertising Law...
“Immediately after this session, the National Assembly Standing Committee will direct the agency in charge of the review, the drafting agency and relevant agencies to synthesize and study the opinions expressed in the hall today and the opinions expressed in the discussion group, to develop a report on the acceptance and explanation of the opinions of the National Assembly deputies to complete the Draft Law to report at the next session,” Vice Chairwoman of the National Assembly Nguyen Thi Thanh stated.
Source: https://kinhtedothi.vn/tao-dieu-kien-cho-quang-cao-tren-bao-chi.html
Comment (0)