With less than a week left until the Lunar New Year, retail chains are actively bringing goods to market to meet demand that is increasing by about 10-20%.
Demand for goods gradually increases during Tet
According to the reporter of Cong Thuong Newspaper at some supermarkets in Hanoi, since Ong Cong Ong Tao day, purchasing power at supermarkets has gradually increased. The main consumed items are essential goods.
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| Purchasing power at supermarkets is gradually increasing. |
Speaking to reporters from Cong Thuong Newspaper, a representative of the WinMart/WinMart+/WiN retail chain said that in order to prepare for the peak season of the Lunar New Year and meet the increasingly diverse shopping needs of customers, the WinMart/WinMart+/WiN retail chain proactively worked with suppliers 2 to 3 months before Tet to increase inventory by 20% compared to the same period, ensuring abundant supply, avoiding shortages or sudden price increases.
This supermarket chain has focused on essential items such as fresh food, items consumed a lot during the Tet holiday such as candy, soft drinks... are also planned to be prepared in large quantities and at good prices. All products are strictly checked for quality and origin to ensure the health safety of consumers.
“Currently, we have recorded that the number of customers coming to shop at the WinMart/WinMart+/WiN system has started to increase by about 10-20% compared to normal days, especially crowded during peak hours in the evening and on weekends. It is expected that in the coming days, consumer demand will continue to increase strongly as the Lunar New Year approaches” - Winmart supermarket representative shared.
Popular items are mainly essential items such as fresh food, items consumed a lot during Tet holidays are confectionery, soft drinks... with mid-range price segment, suitable for Tet shopping trend of quality products at reasonable prices.
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| Purchasing power for Tet goods is gradually increasing |
Regarding prices, the prices of Tet gift items this year at the WinMart system remain stable compared to last year. Notably, with the orientation of implementing the "good price" strategy throughout the year to bring a quality basket of goods at a more economical price to all customers, the WinMart/WinMart+/WiN retail chain has regularly implemented a promotion program twice a month, the Brand Week program. At the same time, a fixed 20% membership discount is applied to WinEco clean vegetables and MEATDeli chilled meat. In addition, the system also implements a shopping form via the website https://winmart.vn/ to bring customers a convenient experience, as well as implementing many attractive promotional programs with discount codes exclusively for online shoppers to stimulate consumption.
According to Hanoi Trade Corporation (Hapro), to meet people's shopping needs before, during and after the Lunar New Year, the BRGMart supermarket system has coordinated with suppliers to stock up on Tet goods 2-3 times higher than other months of the year; ensuring abundant goods, high quality, food safety and hygiene, transparent origin, good for customers' health and stabilizing market prices.
With the theme "Dragon and snake rise to the clouds, Tet full of promotions 2025", BRGMart supermarket is excitedly launching a sales program to serve the Lunar New Year At Ty 2025 taking place from January 2 to January 28, 2025 with thousands of promotions up to 50%.
Mr. Bruno Jousselin - National Operations Director and CEO of MM Mega Market Vietnam - informed that Mega Market Vietnam is organizing a 35-day Tet campaign, until January 28, 2025, designed to energize and inspire the MM team to serve customers best. With the vibrant theme "Rong Snake Len Deal", MM Mega Market aims to bring outstanding value through unique pricing strategies, ensuring customers enjoy unprecedented savings during this festive season.
“This 35-day initiative not only reinforces our commitment to providing superior value to our customers but also energizes our MM-ers to deliver the best services to our customers during the biggest holiday season of the year,” said Bruno Jousselin.
Popular Tet gift baskets
To meet the diverse needs of customers and create a difference for WinMart's Tet gift baskets, in addition to the traditional gift baskets that WinMart has prepared to suit many different customer groups, WinMart also focuses on personalizing gift baskets. Customers can freely choose products in the gift basket according to their preferences and budget, creating unique and meaningful gift baskets. In particular, customers who buy gift baskets in large quantities also receive a discount of up to 7.5%.
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| Popular Tet gift baskets |
In general, Tet items are recorded to have increased compared to normal days, especially items such as confectionery increased by more than 85%, alcohol, beer, soft drinks increased by 100%. Fresh foods such as meat, fish, vegetables and frozen foods are also prioritized by customers to meet daily meals. Tet gift baskets at WinMart system are also very diverse in design and price, customers can choose products to pack according to their needs.
Mr. Nguyen Anh Duc - Chairman of the Vietnam Retailers Association - informed: "It is worth noting that the growth of Tet goods this year focuses on essential items in gift packages and gift baskets serving low-income consumers with an increase of up to 4 times compared to last year. This shows that the community's sharing with low-income people and remote areas is a trend this year" .
| On November 20, 2024, the Ministry of Industry and Trade issued Directive 12/CT-BCT on implementing solutions to ensure supply-demand balance and market stabilization at the end of 2024 and the Lunar New Year. Continuously in January 2025, the working group of the Ministry of Industry and Trade worked with localities and enterprises on the supply of essential goods for consumption during the Lunar New Year. To date, localities have basically ensured sufficient supply of goods for the Lunar New Year. Enterprises have also implemented many promotional programs to stimulate consumption. |
Source: https://congthuong.vn/suc-mua-tang-thi-truong-hang-hoa-tet-dan-soi-dong-370902.html
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