The perfect combination of quality and innovation

With the 3F+ strategy, Dabaco has repositioned chicken eggs from a popular product to an important pioneering force of the group in the period 2025-2030. Humane chicken eggs “Cage-free” and Instant chicken eggs - Devi are two outstanding products, but Dabaco's chicken egg portfolio is the real foundation for market dominance.

In the context of Vietnam's agriculture maintaining a stable growth momentum, Dabaco Vietnam Group has affirmed its position not only as a participant, but also as a visionary creator. With the 3F+ strategy, Dabaco has repositioned chicken eggs from a popular product to an important pioneering force of the group in the period 2025-2030.

Cage-Free: Sustainable Orientation in Long-Term Vision

For Dabaco Vietnam Group, the humane egg product “Cage-free” is not just a simple choice, but a strategy to meet the increasing demand of modern consumers for sustainable and humane food, while realizing the mission of sustainable development.

Produced using advanced cage-free farming systems, using IoT sensors to monitor environmental conditions and the health of the flock, this product line delivers superior quality – stronger shells and more nutritious yolks. The digital transformation is evident as IoT technology helps optimize production processes, reduce waste and improve management efficiency.

Produced using advanced cage-free farming systems, using IoT sensors to monitor environmental conditions and the health of the flock, the “Cage-free” humane egg product line delivers superior quality – stronger shells and more nutritious yolks. Photo: Linh Ha

The mark of Digital Transformation is very clear when IoT technology helps optimize production processes, minimize waste and improve management efficiency. Photo: Linh Ha

More importantly, Dabaco has partnered with Humane Farm Animal Care (HFAC), a prestigious international organization for humane animal husbandry standards. Every year, HFAC conducts rigorous assessments, and Dabaco’s cage-free eggs have been continuously certified, confirming that the product meets strict criteria for animal welfare and quality. This is Dabaco’s answer to the customer segment that is willing to pay more for food that meets “humane” and “sustainable” standards – a trend that is increasingly appreciated globally.

This move reflects a careful consideration of risks and opportunities, and demonstrates the spirit of acceleration and breakthrough of Dabaco Vietnam Group. The cage-free system requires significant investment in space and technology, resulting in higher production costs compared to traditional farming methods.

Every year, Humane Farm Animal Care - a prestigious international organization for humane livestock standards - conducts rigorous tests to evaluate, and Dabaco's cage-free eggs have been continuously certified, affirming that the product has met strict criteria for animal welfare and quality. Photo: Linh Ha

While the majority of Vietnamese consumers still prioritize reasonable prices, Dabaco has chosen a long-term approach, laying the foundation to turn cage-free from a premium product into a new market standard. Certification from HFAC not only strengthens the product’s reputation but also opens up opportunities for Dabaco to affirm its position in the customer segment that focuses on social and environmental responsibility – a clear demonstration of Green Transformation.

This is also an important initial step for Dabaco to realize its Identity Integration plan, combining global sustainable values ​​with Vietnamese livestock identity in the period 2025-2030.

The early results are encouraging. Cage-free eggs are now available on the shelves of some major supermarket chains and are becoming the choice of leading confectionery manufacturers, where retailers and partners are working to meet ESG – environmental, social and governance – standards.

Dabaco not only provides a product, but also builds a story of responsibility and innovation, thereby consolidating its pioneering position in a market with many competitors and where egg prices have not maintained the necessary stability since the beginning of 2025.

The challenge ahead is to scale up production while maintaining economic efficiency. If successful, cage-free eggs have the potential to reshape the egg sector and bring sustainable value to Dabaco.

Devi: Convenient Innovation for Urban Life

While cage-free eggs are a sustainable future, Devi’s instant eggs are a practical solution for the present to meet market needs. Pre-boiled, pasteurized and carefully packaged, Devi taps into a niche that few competitors are looking at: convenient food that retains its nutritional value. With a shelf life of up to 180 days, the product offers flexibility for busy urban lifestyles where time for cooking is increasingly limited.

Devi instant eggs are a practical solution for the present in meeting market demand. Photo: Linh Ha

With a shelf life of up to 180 days, Devi instant eggs offer flexibility for busy urban lifestyles where time for cooking is increasingly limited. Photo: Linh Ha

Devi’s success lies in its balance of quality and innovation. The product retains the nutritional value of fresh eggs, while adding three flavor options – spicy, traditional, and soy sauce – to suit the tastes of the younger generation, representing a part of the integration of identity by combining traditional Vietnamese flavors with modern convenience trends. Priced just slightly higher than regular eggs, Devi is both accessible and feels premium.

Egg Catalog: Diversity is Strength

Cage-free eggs and Devi instant eggs are two prominent products, but Dabaco's egg portfolio is the real foundation for market dominance.

From affordable fresh eggs that cater to the needs of the majority of customers, Omega-3 eggs and DHA eggs for family nutrition, J-eggs aimed at gourmets, Countryside eggs that evoke a sense of tradition, to green-shelled eggs from a rare breed of black chicken, each product is designed to cater to a specific segment.

Green-shelled egg products from rare black chicken breed. Photo: Linh Ha

With more than 300 million eggs per year and thousands of points of sale nationwide, Dabaco Chicken Eggs is not only a supplier but also an important partner of the domestic confectionery industry, affirming its impressive market coverage.

This diversity is not only a competitive advantage but also a calculated strategy for sustainable development. Each product line not only serves customers but also strengthens brand trust, helping Dabaco chicken eggs maintain their position in a competitive market. As consumers increasingly demand differentiation, Dabaco has responded with quantity, quality and creativity, turning chicken eggs into a "product ecosystem" with very high market coverage.

Pioneering drivers of the 3F+ strategy

While cage-free eggs, certified by HFAC, tap into the sustainability trend and lay the foundation for a future focused on animal welfare and social responsibility, Devi instant eggs address the need for convenience amid accelerating urbanization and changing lifestyles. Combined with a diverse portfolio, these two product lines create a comprehensive ecosystem: cage-free leads the premium segment, Devi serves the fast-paced demand, and other products strengthen the intermediate market. Dabaco is not just following the trend – they are creating it, with a drastic change thanks to Digital Transformation in production and distribution management.

Dabaco chicken eggs prove that a familiar product can become the driving force for big goals, from optimizing the supply chain, orienting tastes, to contributing to shaping the future of Vietnamese agriculture. Despite challenges such as expanding cage-free or maintaining the appeal of Devi, Dabaco, with the 3F+ strategy as a foundation, is moving forward confidently.

Towards the 30th anniversary of its establishment on March 29, 2026, Dabaco lays the foundation for the 2025-2030 period through the Identity Integration plan, blending traditional Vietnamese values ​​with global standards, opening an era of innovation and development.

Source: https://danviet.vn/kham-pha-he-sinh-thai-trung-ga-dabaco-su-ket-hop-hoan-hao-giua-chat-luong-va-doi-moi-20250327080347803.htm