Sam Son has a bumper crop, "carrying the team" of Thanh Hoa tourism

On January 16, Sam Son City, Thanh Hoa Province held a conference to summarize tourism activities in 2023 and deploy tasks for 2024.

Sầm Sơn bội thu, — A corner of Sam Son beach tourist city, Thanh Hoa province

Sam Son tourism welcomes nearly 8 million visitors

Mr. Le Van Tu, Chairman of the People's Committee of Sam Son City, said that in 2023, Sam Son welcomed nearly 8 million tourists, equal to 112.8% over the same period and 109.7% of the plan, being one of the district, town and city-level units welcoming the most tourists in the country. In 2023, Sam Son served more than 15 million guest days, equal to 105.7% over the same period and 101.8% of the plan.

Total revenue from tourists is estimated at nearly 14.3 trillion VND, reaching 102.9% over the same period and 100.6% of the plan.

With the above number of tourists, it is not an exaggeration to say that Sam Son is "carrying the team" for Thanh Hoa tourism in recent years. Because, according to statistics from the Department of Culture - Sports and Tourism of Thanh Hoa province, the total number of tourists to Thanh Hoa in 2023 is 12.1 million.

According to Mr. Tu, the number of tourists coming to Sam Son increases every year, showing the city's efforts to become a festival city. Therefore, from the beginning of the year, Sam Son has proactively coordinated with provincial departments, agencies, businesses, and event organizers to develop plans to organize programs and series of cultural, tourism, festival, and sports events.

At the same time, Sam Son has introduced many tourism products, such as: Sea square area, Sam Son city festival landscape axis; walking street combined with souvenir shopping, refreshments, display, introduction of OCOP products on Thanh Nien street...

However, the Chairman of the People's Committee of Sam Son City also realized that the quality of services in Sam Son is still not high, high-end services have not developed, initially focusing on exploiting resort tourism products, sea tourism also only meets the market segment of customers with average to high spending levels, with few high-end customers. Cultural and spiritual tourism products have not been effective.

The formation and exploitation of new tourism products to overcome the modest one-season tourism situation, the products are mostly small-scale, mainly serving visitors, weekend vacationers...

Mr. Nguyen Van Thi, Permanent Vice Chairman of Thanh Hoa Provincial People's Committee, said that in order to realize the development of Sam Son into a national tourist city according to the Thanh Hoa Tourism Development Strategy to 2025, with a vision to 2030; at the same time, contributing significantly to the Thanh Hoa tourism industry in achieving the goal of welcoming 13.8 million visitors, with total tourism revenue reaching 32,387 billion VND in 2024, Sam Son needs to continue to do a good job of state management in the tourism sector, especially price management, service business management, and building a more civilized and safer tourism environment.

Mr. Thi also noted that Sam Son needs to proactively coordinate with functional forces to effectively carry out inspection, examination and supervision of tourism business activities in the area to promptly detect and strictly handle violations, creating an equal, disciplined and orderly business environment.

It is necessary to focus resources on building and developing tourism in a sustainable direction, towards regional and international standards; focus on developing infrastructure and technical facilities for tourism; strengthen the development of MICE tourism products (a form of tourism combining conferences, seminars, exhibitions, event organization, etc.), golf tourism, etc.; research and put into operation new tourism products and services, adventure tourism; form night economic services (night markets, walking streets; linked with development with localities inside and outside the province to form attractive tours and tourist routes, etc.) to attract the market of customers with high spending ability and long stay, etc.

In 2024, Sam Son sets a target of welcoming 8.5 million visitors; serving 16.5 million visitor days, with estimated tourism revenue reaching more than 15.7 trillion VND.

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