Over the past decade, artificial intelligence (AI) has become one of the most important trends in the smartphone industry. Leading technology companies such as Apple, Samsung, Huawei, and Oppo have all invested heavily in AI to deliver advanced features and improve user experience. However, each company's approach to AI has significant differences.
When it comes to AI, we should pay attention to a name that is not new but has made remarkable progress recently.
Recently, Oppo announced its AI strategy, showing a distinct but bold direction of exploiting AI, helping to reach more people and serve users from the smallest needs.
“AI should not be a luxury”
Oppo believes that AI should not be a luxury but a useful and accessible tool for everyone. The company aims to have 50 million users experience its generative AI features by the end of 2024. This is part of a larger strategy to popularize AI technology, especially in the sub-$1,000 segment. This is different from many other companies, where AI features are often introduced first in high-end products before spreading to lower segments.
For Oppo, AI shouldn't be a luxury
Oppo’s goal is not to provide advanced AI features to just a few high-end users, but to make them more widespread and accessible. This reflects their commitment to creating a better user experience for everyone, regardless of product price point.
Strength lies in unity
One of the key factors that differentiates Oppo in AI development is its strategic collaboration with leading technology partners such as Google, MediaTek and Microsoft. In addition to relying on its own internal research and development capabilities, Oppo also combines the strengths and expertise of its partners to perfect and optimize its AI technology.
Partnering with AI giants is a way for Oppo to strengthen its own potential, while maximizing the strength of solidarity.
In collaboration with Google, Oppo has successfully integrated Google Gemini Large Language Model (LLM) into its products. This not only improves the performance and capabilities of AI features such as AI Writer and AI Recording Summary, but also enables Oppo to effectively apply cutting-edge AI technologies.
With MediaTek, Oppo focused on optimizing chip performance, ensuring that its products can handle AI tasks smoothly and efficiently. The partnership with Microsoft also brought about important improvements in voice and text conversion, as well as phone-to-computer connectivity, helping to create a seamless and comprehensive AI ecosystem.
Overall, Oppo's approach to popularizing AI, combined with strategic collaborations with leading partners, has helped them create a unique and distinct mark from their competitors.
Undeniable progress
Oppo has reaped the rewards of both collaboration and its own AI capabilities. The company recently made a breakthrough in AI development by deploying a 7 billion parameter Large Language Model directly on the device. This is a significant achievement, especially considering the complexity and resource requirements of large language models. Oppo's LLM is not only cutting-edge technology, but also deeply integrated into its products.
These features significantly improve the user experience by automating complex tasks and providing smarter services. For example, AI Writer can assist users in writing documents quickly and accurately, while AI Recording Summary can automatically summarize conversations, saving time and increasing work efficiency. Integrating LLM directly on the device helps Oppo reduce latency and enhance user security, as data does not need to be transferred back and forth between the device and the cloud server.
Users benefit greatly from Oppo's differentiated strategy
Oppo's AI strategy will immediately bring many practical and significant benefits to users.
Oppo aims to make AI available to everyone, instead of focusing on just a few high-end segments.
More importantly, Oppo not only focuses on high-end products but also integrates AI technology into all product categories. This allows more users to access advanced technology without worrying too much about the cost. Advanced AI technologies in the field of imaging and video enhance the quality of photos and videos, making photography and filming easier and better. Users can easily capture beautiful moments and share them with friends and family quickly and with quality.
Oppo's integrated on-device and cloud AI ecosystem provides a seamless experience across devices and services. This makes it easy for users to transfer and synchronize data from phones, tablets to PCs, enhancing convenience and productivity. In addition, Oppo always sets out measures to protect user data and minimize algorithm bias, ensuring that user information is always optimally protected.
Source: https://thanhnien.vn/oppo-voi-chien-luoc-phat-trien-ai-gan-gui-nguoi-dung-185240625093641814.htm
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