Bustling Tet shopping on online markets

Online shopping has become a habit for a segment of consumers, and online Tet shopping is also becoming more and more popular - from cakes, fruits to decorations, even items that are not thought to be sold online can now be... shipped.

Co.opmart and Co.opXtra welcomed nearly 10 million visitors in the first week of implementing the Tet program - Photo: Saigon Co.op

Since the beginning of January, online markets have started to bustle, from online sales sites to e-commerce platforms have changed their interfaces with bright colors of apricot and peach blossoms to bring the best shopping experience to users.

Bustling Tet on online platforms

Tuoi Tre's records show that online markets are increasingly following demand. Tet shopping from decorative items to cakes, jams, sausages, soft drinks, personal care products, home products... everything is available.

Taking advantage of her lunch break, Ms. Ngoc Trinh (30 years old, office worker in Thu Duc City) picked up her phone and quickly browsed online shopping sites. With just a few taps, Ms. Trinh bought all the necessary items for her Lunar New Year this year.

Recalling previous Tet seasons, she said: "It's like racing against time, at the end of the year work is overwhelming, housework is hectic, now Tet is much lighter."

Not only shopping alone, Ms. Trinh also invited her colleagues to combine orders to get better deals. "The larger the order, the deeper the discount, and free shipping, saving millions of dong without much effort," Ms. Trinh shared.

To meet the increasing demand for online shopping for Tet, the platforms e-commerce Big e-commerce platforms like TikTok Shop, Shopee, and Lazada are also "racing" to launch attractive promotions exclusively for Tet from fashion, beauty, household appliances to free shipping promotions and diverse payment methods to retain buyers.

Not staying out of the race, traditional retailers are also promoting online promotion programs to meet modern consumer trends. Representative of the Union Cooperative Saigon Co.op affirms that customers who shop via the supermarket's website or shopping app still enjoy all the same benefits as buying directly.

This year, Saigon Co.op is offering a series of exclusive promotions on online platform such as shocking discounts, buy 1 get 1 free, free products from reputable brands such as Unilever, Pepsi and Co.op private label products.

In addition, the online shopping site Co.op Online will organize 10 livestream sessions to sell Tet products on the official fanpage from 11:30 to 14:30. With the automatic order closing system, buyers only need to comment on the product code, the system will immediately send a message to close the order for the customer to confirm.

A representative of Saigon Co.op said that taking advantage of the modern warehouse system has helped the supermarket's number of successful orders increase by more than 50% compared to the same period last year. Up to now, the number of online orders of Saigon Co.op has tripled compared to normal days.

Online orders skyrocket at Co.opmart - Photo: Saigon Co.op

Supermarkets increase promotions from now until the end of the year

According to Saigon Co.op representative, from now until the end of the year, Promotional Program Tet will continue to be promoted by the supermarket both online and in person at more than 800 points of sale nationwide belonging to Saigon Co.op including Co.opmart, Co.opXtra, Co.op Food...

In particular, the program "Come to Co.op to bring Tet home" continues to deeply discount up to 50% for more than 3,500 Tet products and will last until January 15.

Accordingly, member customers who purchase products in the "Tet Shopping Tips" website with a bill of 400,000 VND or more will receive a 5% refund on the bill. total value bill. Products in the catalogue include Arcor Buttertoff candy in tins, Trung Nguyen Legend Class instant coffee, Co.op Select Oolong tea in cans and many other types of candies and dried fruits with prices starting from only 15,000 VND.

Spices and processed foods are also discounted by up to 25% or given away as gifts under the "Tasteful Tet" program. Applicable products include: Maggi and Knorr seasoning powders, Bien Hoa cane sugar, Dellycook vinegar and oil sauce, TH True Food sausages and CJ premium ham...

Fresh and processed food groups are also reduced from 15% to 20%. Products remarkable Includes garlic marinated chicken thighs, pork cutlets, Korean pears, broccoli, cabbage...

In particular, fresh products and pre-processed and marinated foods in the "Tet Delicacies" group will be rotated by the supermarket with deep discounts of up to 20% such as fresh basa fish, cleaned black snakehead fish, garlic chicken wings, seasoned catfish and many other vegetables and fruits.

In addition to food, the supermarket also offers deep discounts of up to 50% on essential household products and home care products for Tet such as Lock&Lock induction cookers, double gas stoves, stainless steel pots and glass containers.

In particular, Co.op’s private label products are heavily discounted, with prices starting from only 11,000 VND for confectionery, nuts, jams, sweet and sour pickles, sour shrimp, spicy dried chicken and Mai Que Lo sausage. In addition, many consumer goods such as Tet confectionery, dried fresh vermicelli, sweet potato vermicelli, and instant coffee with milk are also sold at prices starting from only 13,000 VND.

To meet the high demand at the end of the year, representatives of Co.opmart and Co.opXtra said that the supermarket expanded its service radius three times, from 6 km (no invoice requirement) to 20 km (for invoices of 1,000,000 VND or more).

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