Bustling Valentine's Day gift market

Việt NamViệt Nam13/02/2025


As Valentine’s Day (February 14) approaches, the market for fresh flowers and gifts begins to bustle. This year, Valentine’s Day falls on a Friday and does not fall during the Tet holiday like last year, so flower and gift shops have more time to prepare and serve customers in the hope that purchasing power will increase.

Bustling Valentine's Day gift market

Glitter roses are a gift chosen by many men to give to their loved ones.

According to records at supermarkets, gift shops in the province and on social networking sites, the flower and gift market for Valentine's Day this year is quite rich and diverse, with prices not much different from last year.

Fresh flowers, especially roses, are always a popular gift on Valentine's Day because of their natural beauty and symbolism of love. Sharing about this year's gift trends, Mr. Dinh Trung Thanh, owner of Thanh Anh fresh flower shop on Hung Vuong street, Gia Cam ward, Viet Tri city said: "As usual, the number of customers ordering fresh flowers is mainly concentrated on February 13 and 14. On these days, the number of orders can double compared to normal days, ranging from 50 - 70 bouquets/day. Depending on the customer's preferences, the shop will advise on choosing suitable fresh flowers.

Regarding price, according to Mr. Thanh as well as many other flower shop owners, the price of fresh flowers increases by about 30% compared to normal days near Valentine's Day because of the high demand, especially this year's Valentine's Day, which is only 2 days after the 15th day of the first lunar month, so the supply is limited. Moreover, fresh flowers are a special product that cannot be collected or kept in advance, so they must be imported daily to ensure freshness and beautiful designs, so the price of flowers also changes daily.

Bustling Valentine's Day gift market

Thanh Anh flower shop on Hung Vuong street, Gia Cam ward, Viet Tri city specializes in selling fresh flowers combined with chocolate on Valentine's Day to attract customers.

Surveying the price of fresh flowers at fresh flower shops on the days leading up to Valentine's Day, Da Lat roses cost 15,000 VND/flower, an increase of 5,000 VND/flower; red roses cost 18,000 - 20,000 VND/flower, an increase of 8,000 - 10,000 VND/flower; tulips cost 40,000 VND/flower, an increase of 10,000 VND/flower; white baybi flowers cost 250,000 VND/bunch, an increase of 50,000 VND/bunch...

In order to increase the choices for customers, flower shops have also proactively introduced artificial flower models such as: scented wax flowers, pearl flowers, dried flowers... designed according to the theme of love. In addition to being "cheaper" than fresh flowers, artificial flowers have the advantage of being quite similar to real flowers, beautiful colors, light fragrance and long display time.

Along with flowers, Chocolate is also an indispensable gift on Valentine's Day. This year, the Chocolate market is quite active early with a variety of designs. Chocolate prices range from 100,000 VND to several hundred thousand VND per box, depending on origin and quality. Ms. Nguyen Ha Ngan - Owner of an online sales account on social networks, in Doan Hung town, Doan Hung district said: Although it is not yet Valentine's Day, the number of customers ordering Chocolate is quite large. In particular, Chocolate products of Vietnamese origin and "handmade" Chocolate are chosen by many people because of their reasonable prices, many sizes, diverse and familiar flavors such as: Green tea, cocoa, strawberry...

In the Valentine's gift market this year, teddy bears are also a popular gift sold in gift shops with prices ranging from tens of thousands to hundreds of thousands of VND per bear, depending on size and design. Mr. Nguyen Manh Ha, 23 years old, Van Co ward, Viet Tri city said: This year, the "blind box opening" trend is quite popular with many young people because it is both mysterious and interesting, bringing a feeling of excitement and curiosity when discovering the character inside. Therefore, teddy bears in blind boxes are sought after by many young people both in stores and on e-commerce sites this Valentine's season.

Joining the bustling atmosphere of the Valentine's gift market in 2025, gold, silver and gemstone businesses in the province have also stepped up promotional programs, attracting customers with beautiful products, true to the meaning of Valentine's Day and with many attractive incentives. Typically, at the PNJ chain of stores, sophisticated designs on the theme of love have been launched with products such as: Rings, necklaces, bracelets... to attract customers. In addition, the chain of stores also applies discount programs, applies promotional codes and especially implements a free 3-hour fast delivery program to serve customers who want to order online.

In addition to the above "hot" items, items such as cosmetics, clothing, household appliances... also have many attractive promotions to stimulate shopping on this occasion.

Bustling Valentine's Day gift market

Jewelry items are also chosen by many customers to buy on Valentine's Day this year.

In addition to traditional sales channels that are in the peak period, e-commerce platforms such as Shopee, Lazada and social networks Tiktok, Facebook,... since after Tet have also launched many promotional programs specifically for Valentine's Day gift products, with attractive incentives such as: Free cards, free bows, free shipping,... to attract customers.

It is known that Valentine's Day originated in Western countries, was introduced to Vietnam many years ago and has become increasingly familiar in social life, especially with young people. This is not only a day to honor love but also an occasion for people to show their care and connection with each other through meaningful gifts and wishes filled with love.

Ha Nhung



Source: https://baophutho.vn/nhon-nhip-thi-truong-qua-tang-ngay-le-tinh-nhan-227797.htm

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