Nestlé MILO continues to accompany Tien Phong Marathon 2025, spreading the spirit of perseverance

Nestlé MILO's "Dynamic Vietnam" fitness experience area at the 2025 Tien Phong Marathon - where participants can participate in running challenges, test their endurance and receive gifts from the brand - Photo: VGP/PD

This is the 10th consecutive year that Nestlé MILO has accompanied the tournament as a gold sponsor. 2025 also marks a special milestone - Nestlé and the Nestlé MILO brand celebrate 30 years of presence in Vietnam with the mission of Joining hands to improve the lives of Vietnamese people.

As a brand that is always associated with school sports activities and national sports in general, over the past 30 years, Nestlé MILO has cooperated with agencies, departments and sectors to contribute to the journey of nurturing a dynamic and resilient young generation of Vietnam through the Active Vietnam program.

Up to now, millions of children have directly accessed sports activities organized or sponsored by Nestlé MILO such as Phu Dong Sports Festival, football, basketball, running, aerobics, Vovinam and accompanied the Vietnamese Sports Delegation at important domestic, regional and international events such as SEAGames, Olympics, etc.

Representative of Nestlé Vietnam Company, Ms. Le Bui Thi Mai Uyen, Director of MILO and milk products, said that through Tien Phong Marathon 2025, Nestlé MILO also hopes to inspire nearly 7,000 Vietnamese and international athletes to achieve their best results, thereby inspiring perseverance for the young generations of Vietnam.

Resilience is not only important for adults, but also extremely important for children, including physical and mental endurance. According to a recent study, 92% of Vietnamese mothers want to improve their children's endurance, giving them enough energy to excel in daily activities.

Nestlé MILO has collaborated with the National Institute of Nutrition of Vietnam in a clinical trial lasting more than 3 months and the results showed that drinking MILO daily combined with physical exercise helps children become more resilient.

"We are passionate and support the Organizing Committee with a commitment to encourage the athletics movement, inspire the young generation to practice sports, improve endurance, for a healthier and more resilient young generation of Vietnam," Ms. Uyen shared.

In addition to the official competition content, the Nestlé MILO activity area at the event will bring many interesting experiences for athletes, parents and children. Participants have the opportunity to participate in physical challenges, have fun playing, receive attractive gifts and be energized before entering the race. The Nestlé MILO experience area with many attractive gifts for participants is open from March 28-30, 2025 at the event.

Phuong Dung

Source: https://baochinhphu.vn/nestle-milo-tiep-tuc-dong-hanh-cung-tien-phong-marathon-2025-lan-toa-y-chi-ben-bi-102250330101810732.htm