"A Duck" is the first Vietnamese MV to reach a billion views: How much money does the channel owner get?

(Dan Tri) - The MV "A Duck" has just reached 1 billion views on YouTube, which is said to bring in "huge" income for the channel owner from this platform.

Recently, the MV for the song "A Duck" - the version posted on a children's music channel - has reached 1 billion views, becoming the first Vietnamese song to reach a billion views on the YouTube platform.

Many audiences were surprised when a children's song set an impressive record, surpassing many products of famous singers in the Vietnamese music industry such as Son Tung M-TP, Hoang Thuy Linh, Jack...

Netizens also left many questions about the revenue that YouTube channel owners receive when the MV reaches a "huge" number of views.

A scene from the MV "A duck" (Photo: Screenshot).

Sharing with Dan Tri reporter, Mr. Nguyen Lac Huy ("Huy NL", founder of Schannel, one of the largest media networks in Vietnam) said that revenue from YouTube depends on many factors, but there is still a formula to estimate average income.

"For a normal YouTube channel, the average income received when a video reaches 1 million views is 4-6 million VND. For children's content videos, the revenue will be lower, about 2-3 million VND for 1 million views. However, this is not the final amount of money, but must be deducted from 2 other fees.

If the YouTube channel owner joins a media network, an additional 10-20% payment fee will be deducted. Revenue must also be deducted with an additional 7% income tax," said Mr. Huy.

Thus, with 1 billion views as of June 17, the estimated income that YouTube channel owners receive can range from 2 to 3 billion VND.

Another social media expert told Dan Tri reporter that YouTube revenue depends on many factors related to views, ad exposure, ad exposure time, users in each country... so the estimated numbers are for reference only.

"Revenue from views depends on each channel's content and the type of advertising. Each channel will have different revenue sharing rates, there is no fixed formula or rate," said this expert.

Achievement of 1 billion views of MV "A duck" (Photo: Screenshot).

The MV A Duck on this YouTube channel was posted on August 31, 2019. To date, the video has reached 2.2 million likes after nearly 5 years of release.

The video consists of 3D animated images, telling the story of a white mother duck and her five yellow ducklings. Many viewers commented that the video is lively, close, with an easy-to-remember melody, and is jokingly called "mealtime music" for millions of Vietnamese children.

According to the reporter's records, this MV increases by an average of more than 550,000 views per day. At the time of approaching the 1 billion view mark, the number of views per day increased significantly.

Child singer Xuan Mai is the voice associated with the song "A Duck" (Photo: Screenshot).

The song "A Duck" was composed by musician Kim Duyen in 1988 and became widely known to many audiences in 1998 through the performance of "little" Xuan Mai.

On YouTube, this song has many versions performed by many different singers, each video has millions to tens of millions of views. This is considered a top famous children's song, known by heart by many generations, even before social networking platforms became popular.

The success of the MV “A Duck” also shows the strong influence of children’s songs on YouTube. Children’s music products have a lasting vitality, increasing the number of views steadily every day.

Some Vietnamese children's songs also attracted hundreds of millions of YouTube views, such as Bong bong bang bang . In the version performed by the 365 Band group, the video reached 594 million views. In the version performed by the "little" singer Bao Ngu, it had 608 million views.

In the world, the English version of the song Baby Shark also set a record for views. Up to now, this MV has reached more than 14 billion views, surpassing many famous MVs such as Despacito (8.4 billion views), See you again (6.2 billion views), Shape of you (6.2 billion views)... to maintain the position of the video with the highest views in YouTube history.

Source: https://dantri.com.vn/giai-tri/mot-con-vit-mv-viet-dau-tien-dat-ty-view-chu-kenh-duoc-bao-nhieu-tien-20240617171857585.htm