'Tips' for online business to help achieve high efficiency

With the first topic "general knowledge and practical management", digital marketing expert Tuan Ha, Chairman of Vinalink Academy, and J&T Express have just presented important experiences in how to do online business effectively.

According to expert Tuan Ha, shop owners need to carefully prepare for market research to increase their ability to grasp and take advantage of sales opportunities.

Citing the story of a store owner who just ended his arduous online sales journey because he had not researched the market or built a proper business strategy, Mr. Tuan Ha affirmed: "We often think that online sales will depend on customers and advertising. However, market research is the most important factor, it will decide whether the product is successful or not right from the start."

Although the market is always full of opportunities, not all businesses are successful. Many shop owners, due to poor market research and choosing the wrong time to sell, have difficulty starting a business or even fail. Accordingly, shop owners, households, and online sellers are given detailed instructions on how to conduct market research, including 5 main elements: Researching competitors, SWOT analysis (strengths, weaknesses, opportunities, challenges), finding market opportunities, researching products, and supporting tools.

Talking about market opportunities, Mr. Tuan Ha said that Tet and anniversaries are the best times to launch products. For example, the best opportunity to open a flower shop is a week before the March 8 holiday. Market trends are also an important factor, if you quickly catch the "trend", selling related products will be more successful.

For example, selling cases, headphones, chargers when the iPhone 15 is released, or livestreaming devices when the livestreaming trend is exploding. He also advised startups and shop owners to regularly update trend information through newspapers and social networks to find "market breakout points".

J&T Express is always ready to accompany shop owners on their journey to success.

In the process of practicing how to build a sales strategy, Mr. Tuan Ha also noted that customer experience is not far away but from the shipping partner, because before checking product quality, the person who creates the first impression with the customer is the "shipper".

In the process of researching customer experience with shipping units on many social networking platforms, Mr. Ha commented: "J&T Express is a reputable delivery unit today because this unit owns a platform and distribution system in 63 provinces and cities nationwide, completely autonomous in receiving and delivering goods without going through an outsourced intermediary to ensure service quality. I also appreciate J&T Express because this unit is always ready to accompany each shop owner to support issues of order cancellation, loss, has a 24/7 support hotline and a large community system so that small retail store owners can look up when needed".

Source link: https://thanhnien.vn/meo-kinh-doanh-online-giup-dat-hieu-qua-185231215154313525.htm