Portable kettles and milk warmers: A booming product line on e-commerce platforms

Portable Milk Warmers and Kettles Market: Strong Growth, Constantly Expanding Demand

According to the report, the industry’s revenue has grown by more than 200% on e-commerce platforms, showing the boom of this segment. This trend reflects parents’ expectations for effective childcare support devices that are suitable for modern life.

In just one year, the portable milk warmer and kettle industry on e-commerce platforms has seen a breakthrough growth. According to a report by Metric.vn - a data analysis platform, if in 2023, the industry's revenue reached 14.14 billion VND, then by 2024, this figure had increased to 49.31 billion VND - equivalent to a growth rate of 248%. This remarkable development clearly demonstrates modern consumer trends, as e-commerce helps parents easily access, compare and choose the right equipment. Brands compete not only in technology but also in optimizing prices, designs and features to better meet customer needs.

In that context, Fatzbaby - a brand that entered the market late - quickly made a breakthrough in 2024. According to research by Data Science Joint Stock Company (Metric.vn), conducted from January 1, 2024 - December 31, 2024, on 4 e-commerce platforms including Shopee.vn, Lazada.vn, Tiki.vn and Tiktok Shop Vietnam, the Fatzbaby brand ranked first in sales in the Portable Milk Kettle product group.

Fatzbaby has continuously improved and launched many new product lines and has now launched 12 mini smart models, of which the Mini Smart 3 stands out. This is not only one of the most popular lines of milk kettles and warmers on the market but also plays an important role in Fatzbaby's revenue structure, accounting for 57% of the brand's total revenue in this industry. Although Mini Smart 7 was launched later, it made an impressive breakthrough with a growth rate of 137%, quickly holding 17% of the market share, affirming Fatzbaby's new position in the milk kettle segment.

In particular, according to data from Metric.vn, the keyword "Fatz milk kettle" is always in the top search when consumers look to buy products, showing the popularity and trust that this brand has built. In addition, the factor that makes Fatzbaby products gain the trust of consumers is thanks to the strict testing and inspection process during production and certification of the safety of Lithium rechargeable batteries.

Studying the reviews on e-commerce platforms about this product, it is easy to see that consumers mainly show interest in "small and convenient", "fast", "beautiful products". The Mini Smart 3 kettle is popular thanks to its compact design, smart features and fast heating speed, quality and durability of the rechargeable battery. Some consumers also commented that the machine has a beautiful design, is easy to clean and safe to use.

Consumer reviews on e-commerce platforms about Fatzbaby Mini Smart 3 milk kettle

Not only focusing on technology and design, Fatzbaby also has a flexible pricing strategy to reach many different customer groups. The brand's products are distributed from popular to high-end segments, helping consumers easily choose the device that suits their needs and budget.

Thanks to the combination of market research, product innovation and reasonable pricing strategy, and strict product quality inspection documents, Fatzbaby has quickly become one of the leading brands in the portable milk kettle industry on e-commerce platforms. In particular, for new product lines, Fatzbaby has integrated new technologies and features such as: self-sterilizing bottle core feature, water purity measurement feature, or child safety lock... In the near future, this brand promises to continue to launch more breakthrough products, bringing a more convenient and intelligent childcare experience to parents.

Source: https://thanhnien.vn/binh-dun-ham-nuoc-pha-sua-cam-tay-nganh-hang-dang-bung-no-tren-san-tmdt-185250416165625947.htm