The reason Jennie's 60 million view MV was banned from Korean television

(Dan Tri) - Jennie's (Blackpink member) new song - "Mantra" - has been banned by Korean TV station KBS due to inappropriate content. The song currently has nearly 60 million views on YouTube.

On October 23, Korean media reported that Jennie's song Mantra was banned from broadcasting on KBS.

A representative of a famous Korean TV station said that Mantra was judged unfit for broadcast because the lyrics violated Article 46 (restrictions on advertising effectiveness) of the Broadcasting Evaluation Regulations. Specifically, the lyrics mentioned the brand.

Lý do MV 60 triệu lượt xem của Jennie bị cấm sóng trên truyền hình Hàn Quốc - 1 — Jennie performed the song "Mantra" at Mcountdown, October (Photo: Osen).

KBS representatives said that Mantra can continue to be broadcast on KBS if the composer changes the lyrics. If there are no changes, Jennie's Mantra will not appear on any KBS programs. In addition to Jennie's Mantra , KBS also banned a number of other songs.

Mantra is the first music product produced by Jennie's entertainment company ODD ATELIER. The MV was released on October 11. In this song, Jennie sends the message: "Love yourself as you are."

The 9X generation singer wants to spread positive energy to everyone through her new music product. She also wants to inspire women to always love life, love themselves to shine.

Mantra was composed by a foreign team including Jennie, Claudia Valentina and Isabelle Carlsson. The song belongs to the dance-pop genre, combined with disco bass and lyrics that honor feminism.

Mantra is said to have a catchy melody, helping Jennie show off her advantages in rapping and dancing. The MV is filled with Jennie's beautiful images, expensive cars, constantly changing scenes and choreography.

Lý do MV 60 triệu lượt xem của Jennie bị cấm sóng trên truyền hình Hàn Quốc - 2 — Jennie's image in the MV "Mantra" (Screenshot).

In the MV, Jennie freely shows off her sexy body through bold dance moves. This caused Mantra to receive some mixed comments.

Many opinions say that, compared to the music products when she was under the management of YG Entertainment, the current Jennie is considered hotter.

Mantra is also Jennie's first song in about a year since the single You & Me released in October last year. In the past few days, Jennie has performed the song on several music shows such as Mcountdown or Music Core of Korean TV station MBC.

According to TV Chosun, on October 22, Mantra officially entered the Billboard Hot 100 chart at number 98. On the charts in Korea, Mantra still holds a high ranking.

The Korea Times praised Jennie's new music product. " Mantra is a powerful and energetic song that encourages everyone to shine in their own unique way. The song conveys a message of self-love and mutual support," wrote The Korea Times.

Lý do MV 60 triệu lượt xem của Jennie bị cấm sóng trên truyền hình Hàn Quốc - 3 — Jennie actively promotes the new MV "Mantra" (Photo: Instagram).

According to The Korea Times, Jennie's new song is currently at the top of the iTunes charts in many countries, including the US. The music video for "Mantra " has also created a fever on YouTube, taking the top spot in the global trending videos and reaching nearly 60 million views after 13 days of release.

On October 22, Billboard announced that Jennie's song Mantra debuted at number 98 on the Billboard Hot 100 - the chart of the most popular singles in the US. Jennie was at number 51 on the Billboard Hot 100 in March this year, with the song One of the girls featuring The Weeknd and Lily-Rose Depp.

Jennie is one of three members of the globally famous girl group Blackpink who will release individual music products this October, along with Lisa and Rosé. The fact that the three members of Blackpink chose to release new MVs in October has created a debate and comparison on music forums.

Jennie is one of four members of the Korean idol group Blackpink. The group officially debuted in 2016 under the management of YG Entertainment.

Currently, Blackpink is considered one of the most successful Korean music groups with global influence.

Jennie is the face of many famous fashion brands. With a strong influence on young people and impressive fashion sense, Jennie is known as the "Kpop fashion queen (Korean youth music)".

Since the end of 2023, Jennie announced the establishment of her own entertainment company to directly manage her personal artistic activities. Recently, she has actively promoted her own activities by diligently participating in entertainment programs and appearing at many famous fashion events.