MV Bắc Bling by Hòa Minzy has reached 100 million views after 28 days. This is the most attractive music product in the Vietnamese music market in the past 5 years. From the initial success of MV Bắc Bling , Hòa Minzy will earn a large amount of money from YouTube revenue, followed by digital music revenue. After that, with the effect achieved, the female singer will be busy running shows and being sought after by many brands.

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North Bling maintains its huge appeal.

How much revenue for 100 million views?

YouTube's latest revenue calculation will depend primarily on ad views and ad clicks, which are shown on the original video. The more viewers a YouTube video attracts, the more total ad impressions it will receive.

Talking to Tien Phong , an expert in the field of digital music marketing said: "Depending on the number of times the ad is displayed, viewed or clicked on, each video on YouTube has different revenue. With a music video, usually lasting less than 5 minutes, one million views will bring in revenue of 8-10 million VND. This is a common number that has been verified in most of the artist's revenue-generating videos."

Thus, with 100 million views for the MV Bac Bling , Hoa Minzy will receive revenue of around one billion VND. This is a huge revenue on YouTube, when the MV can only take one month to reach 100 million views. With the effect of Bac Bling , the number of views will increase and continue to bring revenue to Hoa Minzy.

With the MV Bắc Bling , Hòa Minzy did not have the support of a brand. This allowed the female singer to focus on creating the MV as she wished. In return, Hòa Minzy had to shoulder all the costs of producing the MV.

Experts say the MV Bắc Bling has a budget of no less than 3 billion VND. The most expensive part of the MV will be the equipment, along with a huge human resource to perform outdoor filming sets. In addition, Hòa Minzy has to pay for the appearance of Xuân Hinh, Tuấn Cry and extras.

To achieve a revenue level equivalent to the production cost, the MV Bac Bling must attract 3-4 times more views than it currently does. Not to mention, Hoa Minzy also has to share revenue ranging from 10-30% with the unit that manages, exploits and optimizes the YouTube channel.

"For artists at the level of Hoa Minzy, most will not think about getting their money back when making a MV for YouTube. Even if a brand sponsors a part of the MV, the possibility of getting their money back is very low. After releasing the MV, the artist still has to spend a large amount of money on promotion and the total investment will be inflated very high," the expert analyzed.

"Artists invest billions in MVs to develop their image and combine music. When the product reaches a resounding success like Bac Bling , revenue from YouTube or digital music will be meaningless. Artists will have many opportunities to earn money, from running shows and receiving advertising contracts and image representation," the expert continued.

Hoa Minzy to new position

Before releasing the MV Bắc Bling, Hòa Minzy had already established a solid position in the market, through the success of the MV Thị Mẫu , followed by the product Bất tình yêu lên . Over the past three years, the singer from Bắc Ninh has built a good image, shaping the path of a singer who brings traditional Vietnamese culture into music.

According to Tien Phong 's research, before the Bac Bling explosion, Hoa Minzy's show fee ranged from 300-400 million VND for a brand show. This is a fairly high fee in the Vietnamese music market in the past 3 years. With the Bac Bling fever, Hoa Minzy's position has been raised to a new level and her show fee value has certainly increased dramatically.

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Hoa Minzy's position is increasingly improving.

With the way the Vietnamese music market operates, singers mainly earn money from 3 sources of revenue: Digital music revenue, performing shows, and brand collaborations. For most singers, finding opportunities to perform shows will be the first goal they think of. This is the fastest and most convenient source of making money, and at the same time the best support for their career.

After the success of the MV Bac Bling , Hoa Minzy has not appeared much on stage. Most recently, the singer born in 1995 performed in a program of a beauty salon brand. Surely in the near future, Hoa Minzy will be a name that receives special attention from programs.

And, with the current fluctuating salary, Hoa Minzy only needs to participate in a few brand shows to bring in a year's worth of revenue on YouTube and digital music.

For digital music platforms alone, revenue calculation is complicated, depending on each platform. On Spotify, the song Bac Bling is about to reach 3 million streams (online music listening). Compared to YouTube, revenue from Spotify is higher, currently fluctuating around 25-30 million VND/1 million streams.

Waiting for the day the Northern Bling trio stand on the same stage

The Bac Bling fever has brought a whole team to light up the Vietnamese music market. Hoa Minzy is now a top star. Artist Xuan Hinh has returned to the spotlight after a period of being away from the "stage lights". Tuan Cry, a little-known singer/songwriter, is now invited to a series of shows.

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Hoa Minzy and Xuan Hinh.

After a month, Tuan Cry is the one who has the most shows, singing Bac Bling live the most often among the trio. On a recent stage, Hoa Minzy and Tuan Cry stood together to perform Bac Bling . What the audience is looking forward to is the first "trio" performance on stage by Hoa Minzy, Xuan Hinh and Tuan Cry.

It will not be easy for 3 artists to appear on the same stage to perform Bac Bling. Xuan Hinh's salary is still unknown. However, with what has happened and the speculations, to receive a nod from Xuan Hinh will be a huge salary. Therefore, to invite Hoa Minzy, Xuan Hinh and Tuan Cry, the organizer must have great potential.

When Tuan Cry sang a duet with Hoa Minzy or performed Bac Bling solo, the male singer also performed Xuan Hinh's part. However, the difference in class between the two artists was clear. Tuan Cry tried to replace Xuan Hinh, but his performances were only average, unable to reproduce the most "valuable" details such as Xuan Hinh's lingering and slurring notes.

(According to Tien Phong)

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