Recently, social networks were abuzz with the news that TikToker NNA (Happi Mommi, born in 1995) was accused of fraud when he called on the community to invest in a virtual currency project.
This character once emerged as a young mother sharing about life, business and investment.
TikToker NNA (Happi Mommi, born in 1995) was accused of fraud when he called on the community to invest in a virtual currency project.
However, instead of just stopping at inspirational content, Happi Mommi took advantage of her personal reputation to call on hundreds of people to participate in the CSCJ cryptocurrency project.
As a result, many investors lost everything when pouring money into a "pie in the sky" project with unrealistic promises, while Happi Mommi disappeared and gradually returned in recent months.
The above story is not an isolated case. Recently, the wave of KOLs (influencers), even famous businessmen participating in promoting virtual currency and digital currency projects has become increasingly popular, creating many consequences.
Initially, they use their personal charisma to paint promising visions, but when the project plummets or disappears, most choose to remain silent, leaving thousands of investors empty-handed.
One of the prominent names in this wave is streamer ViruSs - a figure with great influence not only in the gaming field but also in technology and finance.
ViruSs once promoted Zuki Moba, a GameFi project (blockchain game combined with finance) with a "play-to-earn" model.
The appearance of ViruSs helped the project receive great attention, causing many investors to invest.
However, when the cryptocurrency market entered a difficult period, the price of Zuki Moba's coin plummeted, losing almost all of its initial value.
And then, the project gradually disappeared from the market, taking with it billions of investments from many people.
In fact, there have been many similar incidents around the world, showing that not only Vietnam, but the world is witnessing a wave of KOLs taking advantage of their reputation to manipulate the market.
According to experts, the common pattern of individuals promoting virtual currencies is to take advantage of their personal image to build trust with the community, then introduce digital currency and virtual currency projects with promising words.
The difference is that not everyone plays the same role. Some people are actually involved in investing, even behind the scenes of the project development team.
But there are also many cases where people simply receive remuneration to represent and promote the project without fully understanding the nature of the project.
To avoid legal risks when the project collapses or is accused of fraud, these individuals have a very clever approach.
They rarely directly call for investment with specific words like "invest now" or "this is an opportunity not to be missed", instead they just stop at the level of introduction, sharing personal experiences or suggesting opportunities.
Some KOLs and businessmen even show caution by emphasizing: "This is not investment advice" or "all investment decisions are the individual's own responsibility".
In theory, these claims can help them avoid liability if the project fails.
But in fact, the way it is conveyed easily creates a strong psychological effect, making the public mistakenly believe that this is a sure-fire profitable opportunity.
The flowery words of celebrities have a huge influence, especially in a market where greed and FOMO (fear of missing out) always dominate the decisions of many investors.
Reality has proven that these clever tricks can make thousands of people pour money into digital currency and virtual currency projects without anticipating the risks.
When the market goes down or the founding team "evaporates", these investors realize that they have been caught up in a "pie in the sky" dream and have to suffer severe financial consequences.
Source: https://www.baogiaothong.vn/long-tham-va-cam-bay-192250327214002472.htm
Comment (0)