Amar Babu, president of Lenovo Asia-Pacific, who oversees operations in Southeast Asia, Australia, Hong Kong (China), India, Japan, South Korea, New Zealand and Taiwan (China), said in an interview with Nikkei Asia that there is "excitement around the entire AI PC category."

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Lenovo is focusing heavily on its AI PC portfolio. (Photo: Shutterstock)

He shared that inventory adjustments are underway in the PC market and Lenovo "believes the worst is behind us." However, the company remains "cautiously optimistic" about the forecast.

“From here, we will start to see growth again,” said the Lenovo boss.

Global PC shipments are expected to decline 13.9% in 2023 compared to 2022, marking the second consecutive year of decline, according to preliminary data from market research firm IDC. PC demand, which surged in the early stages of the Covid-19 pandemic due to work-from-home and remote learning trends, has yet to fully recover.

US tech companies like Microsoft and Intel are betting on a new kind of AI PC that will let people use AI more effectively by processing data on the device itself.

Lenovo is also “very focused on building our AI strategy” through partnerships with these companies, Babu said, noting that PC buyers in the early days of Covid-19 will come back and buy new devices.

In addition to its device business, which includes PCs and smartphones, Lenovo also sells a range of other products and services, including servers and IT services. Babu predicts that widespread adoption of generative AI will boost demand for everything from cloud services to corporate servers and personal devices.

On Lenovo’s business in Asia Pacific, he stressed that the company will step up efforts to develop the Indian market, after markets like Japan, Australia and Southeast Asia, where Lenovo is the leading PC maker. Lenovo is currently the second largest in India, after HP. The company’s goal is to become number one.

(According to Nikkei)