Expecting many businesses to achieve national brands

Dong Nai is one of the earliest and largest industrial centers in Vietnam. Currently, industry and construction account for nearly 60% of the province's economic structure. Over the past years, the number of newly registered enterprises in the province has increased rapidly. By the end of 2024, Dong Nai had more than 56,000 registered enterprises with a capital of more than 510 trillion VND. However, most of the enterprises are small, micro and medium-sized; every year, many enterprises have to stop operating and dissolve, mainly due to ineffective production and business activities.

Báo Đồng Nai•12/04/2025

Although Dong Nai has many enterprises, the number of enterprises achieving national brands is still very limited, only nearly 0.04% compared to the number of established enterprises. This shows that many enterprises in Dong Nai have not focused on building national brands for products to affirm their position in the domestic market and expand abroad.

According to some economic experts, the production cost of many products of major brands in the world only accounts for less than 10% of the selling price, while the remaining brand value accounts for more than 90% of the selling price. Therefore, after building a strong domestic and international brand, many businesses have shifted to focusing on researching the consumer market by season and year, coming up with suitable designs, while the production stage will rent factories in many countries. Sometimes, multinational brands can even orient consumer trends according to their wishes. Thus, businesses with major brands will always hold the majority of the added value of the product.

Therefore, industrial production in Dong Nai, if it wants to grow and develop sustainably, must build strong national brands to dominate the home market and reach out to the world. In particular, Dong Nai enterprises need to have close links between sectors to coexist, forming green production chains, meeting the needs of consumers around the world. In addition, Dong Nai enterprises need support from the province and the Government in terms of mechanisms, policies, trade promotion, land, low-interest credit, etc. to increase internal strength and reinvest in production and business.

Currently, Dong Nai is considered a place with great potential for developing fields such as: industry, agriculture, tourism, logistics, trade services, real estate, etc. This is an opportunity for businesses in the province to choose suitable fields to develop, build brands and expand. Dong Nai hopes that in the coming years, many businesses in the province will build national brands to contribute to making the province a center of industry, trade services, logistics, etc. known to the world.

Huong Giang

Source: https://baodongnai.com.vn/dong-nai-cuoi-tuan/202504/ky-vong-nhieu-doanh-nghiep-dat-thuong-hieu-quoc-gia-05f2bc9/