Thanh Hoa tourism has grown remarkably in recent years, continuously ranking among the top localities attracting tourists nationwide. Entering a new stage of development, Thanh Hoa tourism is facing many expectations higher than the set goals. To clarify the achievements and tourism development orientations in 2025, Thanh Hoa Newspaper reporters interviewed comrade Pham Nguyen Hong (photo on the right), Provincial Party Committee member, Director of the Department of Culture, Sports and Tourism (VH,TT&DL).
PV: The year 2024 ended with many encouraging results. So, please tell us, what was the most outstanding mark of Thanh Hoa tourism last year?
Comrade Pham Nguyen Hong: In 2024, in addition to efforts to maintain a civilized and friendly tourism environment, the tourism sector has also achieved many outstanding results. First of all, new products and services have been put into operation, such as: Sun World Sea Square and Water Park (Sam Son City); Phan Chu Trinh Walking Street (Thanh Hoa City); Flamingo Ibiza Hai Tien Resort and Entertainment Complex (Hoang Hoa); announcing 12 trekking tour routes in mountainous districts... New tourism products have initially attracted the attention of a large number of tourists, creating a positive effect in spreading the province's tourism brand and image.
In addition, 145 cultural, sports and tourism activities and events were successfully organized at tourist areas and spots throughout the province. Thereby, contributing to realizing the message "Thanh Hoa Tourism - Four Seasons of Fragrance" and enriching the experience for tourists when coming to Thanh Hoa.
Therefore, tourism indicators all grew strongly. Specifically, the total number of visitors in 2024 is estimated at 15.3 million, reaching 110.9% of the annual plan; total tourism revenue is estimated at over 33.8 trillion VND, reaching 104.4% of the annual plan.
PV: To achieve these outstanding achievements, what solutions has the Department of Culture, Sports and Tourism advised the province to implement to promote tourism growth, sir?
Comrade Pham Nguyen Hong: As the standing unit of the Provincial Tourism Development Steering Committee, the Department of Culture, Sports and Tourism has proactively advised and proposed a number of solutions related to investment in infrastructure and technical development to attract investors, especially potential investors with brands in the tourism sector. Along with that, synchronously deploying tourism promotion and advertising solutions towards expanding and developing the tourist market; promoting the diversification of tourism products and paying attention to developing new tourism products with high added value; developing high-quality human resources...
In particular, tourism promotion and advertising activities are focused on. In 2024, the province has implemented many activities to promote and cooperate in tourism development with key provinces and cities in the country. At the same time, it has promoted access to the markets of tourists from Korea, Taiwan, China, Japan, etc.
Reporter: Known as a locality with many favorable conditions to attract visitors from new and quality markets. So what will Thanh Hoa do to "catch the wave" and what products will be available for this type of visitor, sir?
Comrade Pham Nguyen Hong: To welcome new and quality tourist markets, in addition to maintaining a friendly and civilized tourism environment, improving the quality of promotion and diplomatic activities is essential. Thanh Hoa will bring to this market new, unique and distinctive tourism products. In particular, focusing on effectively exploiting high-end sports, entertainment and recreation tourism products in Sam Son City, Nghi Son Town and Hoang Hoa and Tho Xuan districts. Along with that, focusing on renewing and improving the quality of trekking tourism routes and community ecotourism products in mountainous areas.
In the coming time, Thanh Hoa province will continue to pay attention, create favorable conditions, remove difficulties, and speed up the progress of key tourism investment projects in the districts of Quang Xuong, Nhu Thanh, Ha Trung... to soon form and put into operation new high-end product lines.
PV: The tourism industry often takes the number of visitors as a growth target. However, to optimize tourism revenue, what solutions will Thanh Hoa focus on implementing in 2025, sir?
Comrade Pham Nguyen Hong: To achieve the goal of welcoming 16 million visitors and total revenue of VND45.5 trillion in 2025, the industry will focus on five key solutions, including: Accelerating progress and putting large tourism projects into operation soon; developing tourism products in the direction of increasing competitiveness and new high-quality tourism products; improving service quality and behavioral culture in tourism business; diversifying tourism promotion activities, attracting international tourists; organizing stimulus programs, linking tourism development with provinces and cities at home and abroad; focusing on human resource development to contribute to improving the quality of tourism services; strengthening state management of tourism, promoting the application of digital technology. Determined to build a safe, civilized, friendly and modern tourism environment.
PV: 2025 is the last year to implement the goals and tasks of the Thanh Hoa Tourism Development Program for the period 2021-2025. So what is the basis for the "smokeless industry" of Thanh Hoa to be able to approach further goals in the next phase, sir?
Comrade Pham Nguyen Hong: With the right direction, reasonable investment and good exploitation of available potentials, Thanh Hoa province's tourism is becoming one of the attractive and friendly destinations for tourists. The basis for us to expect that tourism will go further is the investment and business environment, attracting businesses and tourism investors with potential and strong brands that have been and are being significantly improved. Along with that, Thanh Hoa owns a synchronous transportation system, tourism infrastructure is increasingly invested in a systematic and quality manner; many large tourism projects have been and are being implemented; tourism human resources are interested in training; tourism products are diverse and rich... This is an opportunity for tourism to transform its growth model in breadth, to develop harmoniously between breadth and depth, rising to become one of the attractive destinations on the national tourism map.
Hoai Anh (performed)
Source: https://baothanhhoa.vn/ky-vong-nganh-cong-nghiep-khong-khoi-xu-thanh-235355.htm
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