The school's communication strategy is learner-focused, with the aim of creating an authentic and intergenerational educational environment.
Mr. Nguyen Van Hung, Vice Principal of the school, trusted and assigned the campaign to the student group GRA497-G8 from FPT University Hanoi.
The unity when Gen Z does the communication for Gen Z not only makes the campaign more effective but also creates a positive interactive environment between generations, where students are not only learners but also contributors to the development of the school.
Within the framework of the campaign, the school developed a Facebook channel with series such as Learn with VOVedu and Humans of VOVedu.
Learn with VOVedu provides information and specialized knowledge, while Humans of VOVedu shares stories from teachers, students and alumni. In addition, the school also organizes many activities and events to enrich the image of the school.
The Learn with VOVedu series expands knowledge for students.
The Humans of VOVedu series shares real stories from teachers, students and contributors to the development of College of Radio and Television I.
To suit the modern generation of students, the school has improved the website with a friendly interface, easy to access and interact. This interface is optimized for mobile devices, helping students access information anytime, anywhere.
Interface of the school website vovedu.com.vn.
The campaign also includes the establishment of clubs and organizing competitions. The Journalism - Media Club, MC - Host Club, Photography Club, and Music "n" Dance Club all provide a playground for students to express their creativity and passion.
School club members experience practical activities such as visiting TV stations, watching TV program recordings, etc.
Members of VOVedu clubs visit Voice of Vietnam.
Member of the Journalism and Communication Club, Hoang Ngoc Anh, a student of class 11C2, expressed: “The practical activities of the school contributed to making my youth more meaningful. When I think about it later, I will be proud that I had a memorable student life when I participated in activities to explore, discover, and learn new things.”
Ngoc Anh hopes that in the future, she can become a presenter.
The communication campaign does not stop at building the club but also opens up space to spread positive messages through the photo contest "Sharing moments with VOVedu".
By sharing stories, memories, joys and lessons from school life, through the contest, students not only enrich the school's communication content but also strengthen the spirit of solidarity in the community.
Mr. Nguyen Van Hung, Vice Principal of the school, awarded the prize for the contest "Sharing moments with VOVedu".
The leadership of the College of Radio and Television I understands that to attract Gen Z, it is necessary to trust and empower this generation. Instead of just providing information, the school promotes creativity and positive contributions from students through the communication campaign "for Gen Z - by Gen Z".
The campaign was successful in attracting the attention of the target audience, helping the school create a new, modern and professional image, while enhancing its reputation and attracting potential students.
The school plans to enhance the effectiveness of this campaign in the future, including developing content on new platforms and increasing collaboration with strategic partners to expand influence and build stronger community relationships.
Nhat Chung
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