75% off
Referring to online room sales sites, it can be seen that Phu Quoc hotel rooms are being advertised at a lot of discounts. In Duong Dong, when searching for a 4-star hotel on Saturday night, June 17, many discount results were found. For example, the 4-star resort S. in Cua Lap had a 75% discount; the room price after the discount includes taxes, fees, breakfast... Specifically, a garden view room with an original price of 2.1 million VND was reduced to 545,000 VND; a room with a pool view was 3 million VND, down to 770,000 VND; a family room was 4.6 million VND, down to 1.17 million VND... Guests who book in advance have no obligation to cancel their room, and pay at the hotel upon check-in.
Phu Quoc has been a familiar destination for tourists for many years but suddenly encountered an "incident"
Meanwhile, the 4-star O. Hotel located on Tran Hung Dao Street, Duong Dong, is offering a 50% discount for guests booking rooms on Saturday night, June 17. Accordingly, a room priced at 2.4 million VND is now 1.2 million VND; a room priced at 3.6 million VND is now 1.8 million VND; a room priced at 4.9 million VND is now 2.4 million VND…
Lower-end hotels, 3-star and below, in Duong Dong are also in the race to reduce prices, most commonly by 50%. While prices are already quite low before the reduction. 3-star hotels in Duong Dong have prices ranging from 1 - 2 million VND/room/night. Thus, after the reduction, they are around 500,000 - 1 million VND/night.
5-star resorts with private beaches are not immune to the same situation. On the weekend night of June 24, guests booking rooms at the famous V. resort in Ganh Dau received a 20% discount. Rooms with garden views were reduced from VND3 million to VND2.4 million; rooms from VND3.5 million to VND2.8 million; rooms from VND4.6 million to VND3.7 million... This is the resort's "tourist season promotion" program.
Meanwhile, the 5-star D. resort in Bai Dai is offering a 45-50% discount on all room types on the weekend night of June 24. Garden view room rates are down from 3.8 million to 1.9 million (including taxes and fees); pool view rooms are down from 4.7 million to 2.4 million... This resort has many different room types, with rooms priced as high as 8.8 million reduced to 4.4 million VND/night.
Room occupancy rate drops sharply
The sales director of a long-standing 4-star resort in Phu Quoc told Thanh Nien that there has never been a year when room prices have decreased during the peak summer season. The resort is located in the west of the island, near the center of Duong Dong, convenient for travel, with about 100 rooms and villas, and is selling at a 35% discount. For example, a room priced at 2.7 million VND is reduced to 1.7 million VND; a room priced at 3.4 million VND is reduced to 2.2 million VND/night...
"Our resort is currently only at 50% occupancy, and is expected to be fully booked this summer at 70% of last year's levels. The reason is that Phu Quoc is suffering a heavy impact on its image, and airfares are still high. For foreign visitors, the impacts of the global economic recession, geopolitical crisis, and flight restrictions also affect the destination of Phu Quoc," he said.
Mr. Nguyen Duc Chi, a tourism expert, commented that Phu Quoc is a saturated destination. Therefore, when new destinations appear, Phu Quoc immediately faces competition. For many years, Phu Quoc has been the choice of many families and young people looking to check-in, but recently, it has been competed by a number of new destinations in terms of both image and price. One of them is Phu Quy Island, Mui Ne of Binh Thuan.
Phu Quoc beach is predicted to have a low tourist summer.
Mr. Chi said that his family had just had a self-guided tour to Phu Quy Island for 4 days and 3 nights by highway at a very reasonable cost. If not traveling by private car, tourists can take a luxury sleeper bus with convenient hours, then go to Phan Thiet to catch a boat to the island... "I calculated the total cost for the trip to be only about 3 million VND/person, not including seafood, including 400,000 VND for bus tickets, 700,000 VND for boat tickets, 3 nights' accommodation for about 900,000 VND and fuel and canoe costs of about 400,000 VND. For guests traveling in a larger family group, the more cost-effective the food and accommodation will be," Mr. Chi shared.
According to Mr. Chi, the trip is "worth every penny", not to mention that tourists can also enjoy the pristine scenery, fresh and cheap seafood, gentle people, and a lifestyle on the island that is not crowded or chaotic. "With the total cost per person mentioned above, if I go to Phu Quoc, I can only buy 1 plane ticket. Although Phu Quoc has many services and places to visit and have fun, tourists have become accustomed to it over the years," said Mr. Chi.
Therefore, Mr. Chi believes that the high price of Phu Quoc services and high transportation costs have affected this destination in the past and the upcoming summer. Not to mention the psychological impact on tourists when they receive some negative information about the destination. Therefore, Phu Quoc needs a new strategy to promote and attract tourists to return.
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