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Customers booked tables overnight, headache of refusal

VietNamNetVietNamNet07/06/2023


On the evening of June 6, Michelin Guide announced the list of the first four Vietnamese restaurants to be awarded one Michelin star, including Anan Saigon restaurant in Ho Chi Minh City; Gia, Hibana by Koki and Tam Vi, all in Hanoi.

On the morning of June 7, in response to VietNamNet reporters, representatives of these four restaurants said that the number of customers making reservations at the restaurant has increased sharply, and they even had to apologize and turn away many customers in the next few days because they were fully booked.

A representative of Tam Vi restaurant said that they never dared to think that they would have the opportunity to receive a Michelin star, so they were completely unprepared for this event. "Currently, our side is still operating as usual. However, the number of customers ordering is very large. We regret having to refuse many customers in the next few days because we cannot serve them in time," he said.

At noon on June 7, Tam Vi restaurant welcomed many diners (Photo: Thach Thao)

Chef Sam Tran, who won the Young Talent Chef award and is also the co-founder of GIA restaurant (Hanoi), was also "burning up" last night with a series of congratulatory messages and table reservation calls from diners. Ms. Sam said that the restaurant is temporarily closed and will reopen on June 9. "Up to this point, we still maintain our own direction and service style, in which, each hour of serving customers at GIA only welcomes 20-24 customers. Therefore, I regret that I cannot immediately respond to all the love of customers. However, we maintain this direction with the desire to ensure the best food quality, the best customer care service and bring perfect experiences," she said.

Hibana by Koki (Hanoi) has a maximum of 14 seats. The restaurant is located in the basement of Capella Hotel. Meals here cost from 8.5 million VND/person. Chef Hiroshi Yamaguchi said that at noon on June 7, these seats were fully booked and customers continued to make reservations in the following days. At exactly 11am, after attending the press conference, the Japanese chef immediately returned to serve diners.

Chef Hiroshi Yamaguchi (Photo: Restaurant provided)

Anan Saigon (Ho Chi Minh City), is a contemporary Vietnamese restaurant. The restaurant's head chef Peter Cuong Franklin said that being awarded a Michelin star was a "dream come true" for him.

"Our restaurant is located near a traditional market so the space is not too large. Currently, we can only serve about 40 seats. Although we try our best, we still have to say no to some customers due to space constraints," said Mr. Peter Cuong Franklin.

Chef Peter Cuong Franklin shared at a press conference on the morning of June 7 (Photo: Linh Trang)

This Vietnamese chef said that Anan aims to turn street food into a more upscale cuisine. This also caused a lot of controversy when pho and banh mi, which are very popular in Vietnam, cost hundreds of dollars at Anan. "I think we can be creative to elevate and popularize Vietnamese street food to the world. Countries like Thailand and Singapore have been transforming street food for a long time to bring a more upscale experience to diners," he said.



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