Coffee production cooperative strives to "renew" itself

Recently, the Provincial Cooperative Union has coordinated with relevant units to organize many training courses to guide, support and orient cooperatives in improving quality and building image and brand.

Specifically, the Provincial Cooperative Union has organized training courses on "Business skills on digital platforms to develop brands and build images for businesses and cooperatives"; "Product packaging design and branding and labeling of coffee products"; "E-commerce for cooperatives producing and trading coffee in the province"; "E-commerce and marketing of cooperative goods"; "Marketing and building sales channels on digital platforms associated with startups and innovation in cooperatives"...

ROFC Agricultural Service Tourism Cooperative (Krong Nang district) has 20 hectares of organic coffee growing area.

In addition to the support from the Provincial Cooperative Union, many cooperatives in the province have proactively seized the opportunity to improve product quality, promote digital transformation, build images and brands to increase recognition for their coffee products. For example, the ROFC Agricultural Service Tourism Cooperative (Krong Nang district) is implementing a value chain linked with households producing organic coffee and durian on an area of ​​150 hectares. On average, each year, the cooperative sells 140 - 170 tons of coffee beans to processing facilities and chain stores across the country. The cooperative's coffee products have been certified with 3-star OCOP, and have built an organic coffee growing area of ​​20 hectares.

Mr. Nguyen Dai Duong, Director of ROFC Agricultural Service Tourism Cooperative, said that since its establishment, the Cooperative has oriented to build an organic, high-quality agricultural product brand. To follow that direction, the Cooperative has added money when purchasing products from members (5 - 20 million VND/ton) if they follow the correct procedures instructed by the Cooperative. The Cooperative also proactively links and trades products such as fertilizers, biological pesticides, etc. to both support prices and control the amount of agricultural materials used in the cultivation process of its partners. In particular, the Cooperative has 2 agricultural engineers specializing in supporting people in implementing processes and techniques in production, monitoring the process of planting and caring for coffee of the people, etc.

The lives of many farmers in the province have improved thanks to persistent development of coffee trees.

Or like Cong Bang Ea Tu Agricultural Service Cooperative (Ea Tu commune, Buon Ma Thuot city) is known as a cooperative producing quality and reputable coffee in the area.

Director of Cong Bang Ea Tu Agricultural Service Cooperative Tran Dinh Trong shared that the cooperative always "renewes" itself by improving the quality of coffee products. To create a brand in the market, the cooperative sets out criteria and encourages members to follow the sustainable coffee program such as coffee with over 90% ripe fruit will be added 2,000 VND/kg of fresh coffee fruit (equivalent to 9,000 VND/kg of beans)...

Thanks to that, the Cooperative now owns 60.4 hectares of coffee produced under Fair Trade (FLO) certification, with an output of 229 tons/year; 259.4 hectares of coffee meeting 4C standards with an output of 500 tons/year. Since then, the Cooperative has built a brand in the world market for the coffee region of Ea Tu commune. The price of the Cooperative's coffee products is stable, higher than the market price by 2 - 2.5 million VND/ton. The profit of each member household participating in the Cooperative increases by 10 - 15 million VND/year compared to households not participating in the Cooperative.

With the improvement of the economy from coffee, local farmers have become more aware of sustainable coffee production, as well as strict compliance with the criteria for certified sustainable coffee. The application of good agricultural practices has improved product quality, the village environment has improved, and community relations have been strengthened. Therefore, over the years, the cooperative has recruited 200 more associate members.

It can be seen that, from the advantage of quality coffee products, the prestigious Buon Ma Thuot - Dak Lak Coffee brand has increased sales opportunities for the cooperative. Along with that, the efforts of each cooperative to do well in each process from production to processing and sales also contribute to building and promoting the image and brand of local coffee.

Source: https://baodaklak.vn/kinh-te/202503/hop-tac-xa-san-xuat-ca-phe-no-luc-lam-moi-minh-2571ae3/