This is the viewpoint expressed by Mr. Hoang Nam Tien, Vice Chairman of the University Council, FPT University, at the 7th VSMCamp and CSMOSummit 2023 event in Ho Chi Minh City.
“ We all realize that the world has seen AI very differently. Many leaders, especially those in the technology field, are stunned because in just the past 3 months they have witnessed the rapid development of artificial intelligence. So if anyone still has the mentality of banning AI and being afraid of AI, they will fall further behind and sooner or later will be eliminated by AI ,” Mr. Hoang Nam Tien shared.
Expert Hoang Nam Tien.
To be able to "master" AI, according to Mr. Hoang Nam Tien, business leaders must be the first to change.
“The most important criteria for a leader is to understand technology, the second is to deeply understand people, and the third is to understand what artificial intelligence will do in the future . Technology changes every year but AI changes every day, so every leader needs to be a coach for his business in today's era.
We are often satisfied with the present and only think about change when there is difficulty or crisis. This is also the reason why many large enterprises have collapsed because there are leaders who do not dare to change," commented Mr. Hoang Nam Tien.
The technology expert analyzed that businesses must consider eliminating customer segments to move towards "hyper-personalization" in production and business.
“ Hyper-personalization to each customer is the future trend in sales and marketing. Because today, it is normal for two customers to use the same product or service but have completely different experiences. Businesses need to understand this issue very well.
Technology will increasingly accurately locate and predict human behavior. Businesses must understand what customers need before, during and after purchasing a product .
Nearly 60 speakers, experts, media agencies, press, and nearly 1,000 attendees gathered at the largest annual sales and marketing event of the year.
However, with current potential, the vast majority of businesses can only do customer segmentation. To achieve the level of “hyper-personalization” for each customer is a long road, and must use AI.
That is the reason why approaching this new trend still faces many technical barriers, especially in terms of capital, especially for small and medium enterprises. If they cannot bear the high costs, in the future, businesses will be forced to consider joining an ecosystem to find a way to survive and develop.
Vice President of the University Council, FPT University concluded that not only manual workers will be replaced by machines and AI, but also experts, lecturers, and planners will be replaced by Super AI.
However, despite the development of AI, there are still many jobs that require high skills such as surgeons, artisans, jobs related to psychology, creativity, emotions, etc. that will become strengths and opportunities in the future.
This view was shared by many experts at the VSMCamp and CSMOSummit 2023 conferences. They shared the vision that instead of being afraid of AI technology, businesses need to boldly explore and apply new technology to make appropriate choices for each unit.
VSMCamp and CSMOSummit 2023 are organized with the aim of accompanying those working in the fields of sales, marketing and communications as well as business owners to confidently embrace AI trends and apply them in revenue growth strategies.
Participants will gain access to a wealth of knowledge, real-world lessons and practical methods during the two-day conference.
With this theme, the organizers hope to bring great value to the entire sales and marketing industry. Through seven implementations, the Organizing Committee has witnessed the great need for exchange and connection to share knowledge and experience among those working in the industry.
It can be said that VSMCamp and CSMOSummit have become prestigious and quality playgrounds for sales, marketing and communications in Vietnam, a place to catch the newest and hottest trends, creating conditions for professionals to connect with experienced leading experts, thereby promptly grasping the secrets to "mastering" the challenging and opportunistic sales and marketing game.
VSMCamp and CSMOSummit are the most prestigious and anticipated annual specialized events on sales and marketing, advertising and communications organized by the Vietnam Sales & Marketing Directors Club and Le Bros Company.
Trinh Trang
Source
Comment (0)