Maintain the reputation of Son La coffee brand

Coffee processing at Son La Coffee Processing Joint Stock Company.

Sustainable production links

In the period of 2023 - 2025, Son La province aims to make coffee production value account for 6-8% of the total value of the crop sector; replant 8,000 hectares of coffee; develop 3,900 hectares of specialty coffee; export 25,000 tons of coffee beans/year. The Provincial People's Committee directs the Department of Agriculture to coordinate with districts and cities to strengthen training, guidance on planting techniques, care and replanting old coffee trees with THA1, TN1, TN2, TN6, TN7 varieties.

In Mai Son district, the locality with the largest coffee area in the province with 8,569 hectares, there are more than 1,600 households growing 1,143 hectares of high-tech coffee in 18 villages in the communes of Chieng Ban, Chieng Chung, Chieng Dong. Mr. Nguyen Khac Hao, Deputy Head of the Department of Agriculture and Rural Development of Mai Son district, said: The district is coordinating with enterprises and cooperatives to replant and renovate 2,300 hectares of coffee and develop a sustainable production chain to improve product quality and value.

Mai Son has 3 enterprises associated with coffee production with 2,030 households on an area of ​​1,583 hectares, including: Son La Coffee Processing Joint Stock Company, Phuc Sinh Son La Joint Stock Company and Minh Tien Group Joint Stock Company - Son La Branch. This area is produced according to organic standards, 4C, RA and European deforestation standards.

Mr. Ha Van Doan, Director of Cu Village Agricultural Service Cooperative, Chieng Ban Commune, said: The cooperative was established in 2023, has 52 members with 71 hectares of coffee planted since 2000, with an output of about 1,200 tons/year. The cooperative cooperates with Phuc Sinh Son La Joint Stock Company to renovate and replant coffee trees to suit the climate, towards organic production, applying high technology, improving product quality and design, meeting export standards.

Workers of Phuc Sinh Son La Joint Stock Company process coffee.

In Chieng Chung commune, there are 675 hectares of coffee, of which more than 300 hectares are granted growing area codes. A typical example is Ara - Tay Coffee Cooperative with 200 hectares of coffee, of which 70 hectares are being harvested, with an output of nearly 1,400 tons/year. Ms. Cam Thi Mon, Director of the Cooperative, said: Cooperative members adhere to sustainable production processes, using drip irrigation systems, organic fertilizers, no pesticides and toxic chemicals, ensuring food safety. The cooperative's coffee products are recognized as typical agricultural products and meet 4-star OCOP standards from 2022.

Investment in production and deep processing

As the largest high-quality Arabica coffee growing area in the country, our province has promoted attracting investment in production and deep processing of coffee berries to serve the market and export. Typically, Son La Coffee Processing Joint Stock Company has invested in a factory of nearly 4.1 hectares, with a capacity of processing 50,000 tons of fresh coffee berries/year. The factory is equipped with a modern processing line, including: a water-saving wet milling system with a circulation mechanism and a closed dry milling line, without generating dust. The entire production process is designed in a circular, environmentally friendly direction, meeting green and sustainable agricultural standards according to international standards. Products include: roasted and ground coffee, instant coffee, filter bag coffee and specialty coffee lines exported to European, North American and Japanese markets.

Members of the Cu Village Agricultural Service Cooperative, Chieng Ban Commune, Mai Son District, take care of coffee trees.

Mr. Nguyen Nhu Hung, Chairman of the Board of Directors of Son La Coffee Processing Joint Stock Company, said: The company has cooperated with 684 households to develop 368 hectares of high-tech coffee in 8 villages of Chieng Chung and Chieng Ban communes, which has been recognized by the Provincial People's Committee. The company has implemented coffee production in accordance with the European Union's deforestation regulations (EUDR); identified growing areas and participating households to expand the sustainable coffee certification chain according to RSP standards, in coordination with Louis Dreyfus Company Vietnam Trading and Processing Company Limited, in 8 communes of Mai Son district and some communes of Yen Chau district, with a total area of ​​nearly 3,000 hectares. In 2024, the company will sell over 3,000 tons of coffee beans to Louis Dreyfus Company Vietnam. Investing in modern processing technology and expanding the area of ​​coffee produced according to organic and sustainable standards (4C, RA, EUDR...) has helped improve product quality and expand export markets.

Phuc Sinh Son La Joint Stock Company is also a pioneer in applying modern technology in processing Arabica coffee. Mr. Vu Viet Thang, General Director of the Company, said: For sustainable development, we closely cooperate with farmers, support cultivation techniques, harvest, and process according to the correct process and commit to purchasing at reasonable prices, helping farmers increase their income. At the same time, ensure a stable source of raw materials for processing. The Company's products are all branded Blue Son La, with a unique flavor that is increasingly popular at home and abroad, bringing in tens of millions of USD/year in revenue.

The province currently has over 19,100 hectares of coffee certified with sustainable certifications RA, 4C, VietGAP and equivalent; over 1,120 hectares of specialty coffee; 2 coffee production areas in Mai Son district with a scale of 1,000 hectares of coffee of 1,560 households. There are 7 companies, enterprises and cooperatives granted the right to use the geographical indication "Son La Coffee", exporting to 20 countries and territories, with an export value of nearly 100 million USD, creating jobs and stable income for over 18,000 coffee growing households.

With a strategic vision, our province always pays attention to and builds policies and strategies to develop production and processing of coffee for export; promotes promotion, creates opportunities to increase economic value and maintain the reputation of Son La coffee brand in the international market, bringing sustainable benefits to both farmers and businesses, contributing significantly to the sustainable development of the province.

Source: https://baosonla.vn/kinh-te/giu-uy-tin-thuong-hieu-ca-phe-son-la-pBRQOqANg.html