Decoding the growth momentum of MCH stock

Capitalization reached nearly 130,000 billion VND

At the end of May 22, after a period of excitement, the stock market witnessed a "correction" session when the VN-Index decreased by 10.23 points to 1,266.91 points.

After the "red-hot" market day, "Masan family" stocks including MSN, MCH, MSR quickly regained their recovery momentum, continuing their "sublime" days when they simultaneously "made waves" during the session.

With the recent increase, the total capitalization of Masan companies has reached over VND280,000 billion (nearly USD11 billion). In addition, the "Masan family" also contributes 2 members to the list of 20 companies with the largest value on the stock market today.

Capitalization of listed companies of Masan Group

Accordingly, Masan Consumer's MCH stock is the stock with the most impressive growth momentum in the Masan family in recent times. At the end of the trading session on May 23, MCH's market price increased by 1.91% to VND181,000/share. At the closing price of the trading session on May 28, MCH continued to increase to VND185,100/share.

Compared to the beginning of the year, from 89,200 on January 2, MCH shares have doubled, leading to an increase in market capitalization to nearly 130,000 billion VND. This figure also helps Masan Consumer enter the list of 20 enterprises with the largest value on the stock exchange.

MCH's capitalization is currently among the top consumer companies with the highest capitalization value in Vietnam. Currently, in the consumer sector, Vinamilk is leading in terms of capitalization value with over 138,000 billion, followed by Masan Consumer, then Mobile World and Sabeco with capitalization values of over 87,100 billion and over 74,700 billion VND respectively.

Guests experience Masan Consumer products at the shareholders' meeting. Photo: Masan Group

In terms of capitalization, Masan Consumer's current figure has surpassed Masan (MSN). With a major ownership in MCH, MSN's stock price is reflecting the fact that the company's intrinsic value has not been fully reflected. In addition to MCH, Masan also owns other segments such as WinCommerce, Masan MEATLife, Masan High-Tech Materials, Phuc Long Heritage, shares in Techcombank... Masan is like a house in which the asset alone, the "family diamond" MCH, has exceeded the value of the house without taking into account other assets. MCH has not stopped there, this company has a lot of potential to continue to break through in the future, thereby expanding the potential for stock price increases.

Building a “Love Brand” from the foundation of understanding Vietnamese consumers

According to Kantar Worldpanel: 98% of Vietnamese households have at least one Masan product. By the end of 2023, Masan Consumer owns 5 brands with annual revenue of 150-250 million USD, including strong and trusted brands in the consumer goods (FMCG) sector such as: CHIN-SU; Omachi; Kokomi; Nam Ngu; Wake-up 247...

Many visitors at CHIN-SU booth. Photo: Masan Group

To create strong, trusted and loved brands, this business always puts a deep understanding of market needs first. Typically, the establishment of the Consumer Innovation Center with the aim of listening to and understanding consumers has been put into operation since June 2023.

Continuously updating new, advanced technologies, together with a team of world-leading experts in various industries, have launched breakthrough product lines, creating a buzz in the market such as: Specialty fish sauce line with the trio of Nam Ngu chili garlic Ly Son, Nam Ngu chili ginger Ky Son, Nam Ngu fresh tamarind Nam Bo - bringing convenient value to Vietnamese family meals.

Diversify spices such as: CHIN-SU lemongrass shrimp satay; CHIN-SU mayonnaise; CHIN-SU's complete spice set such as sour soup sauce, grilled meat sauce, beef noodle sauce, grilled meat and vermicelli sauce, Thai hot pot sauce...

In particular, CHIN-SU Sriracha chili sauce with its unique spicy flavor from the famous Vietnamese chili pepper variety has helped CHIN-SU chili sauce surpass more than 400 chili sauce brands currently sold on the Amazon e-commerce platform to be listed in the "Top 10 Best Sellers". This is an important milestone marking CHIN-SU's "Around the World" journey.

Young people experience food at CHIN-SU booth. Photo: Masan Group

In the coming time, Masan Consumer plans to closely coordinate with WinCommerce (a unit also under Masan Group - owning the WinMart/ WinMart+ supermarket chain) and the WIN Membership program to develop new products based on the analysis and understanding of customer behavior of these units. This is a prominent competitive advantage of Masan Consumer as it is part of the retail - consumer platform of Masan Group.

In 2024, Masan Consumer expects net revenue to reach between VND32,500 and VND36,000 billion. In addition to its core products and businesses, the company is also developing innovative capabilities and processes to complete its FMCG portfolio in the future.

Masan Consumer's strategic goal is to own 6 billion-dollar brands, implement the "Go Global" strategy with the goal of achieving 10-20% of revenue from the global market, bring Vietnamese brands to the world and become the leading company in Southeast Asia in terms of revenue and profit growth thanks to the new FMCG model.

Source: https://laodong.vn/kinh-doanh/giai-ma-da-tang-cua-co-phieu-mch-1345760.ldo