MEATDeli brand owner targets double-digit growth

Bring in more than 21 billion VND in revenue every day

Domestic consumption demand is expected to maintain growth momentum in the coming time as consumer sentiment gradually recovers, in parallel with high economic growth.

The business activities of many enterprises have become more active and vibrant, typically Masan - a giant in the retail consumer industry and branded meat business has also recorded many positive business results.

"In 2024, we prioritize developing a business model that brings sustainable profits throughout the group. Accordingly, WinCommerce (WCM) and Masan MEATLife (MML) have officially brought in profits.

Bringing the WIN Membership program to the traditional retail market (grocery stores) and modern retail market (supermarkets, convenience stores, mini-marts) will help each of our business segments achieve double-digit growth in 2025 and beyond," shared Dr. Nguyen Dang Quang, Chairman of the Group.

In the branded meat segment, Masan MEATLife ("MML") has continuously brought in many positive numbers over the past year. Specifically, MML brought in more than VND 2,204 billion in net revenue in Q4/2024, up 24% over the same period last year; net profit was nearly VND 99 billion in Q4, thereby marking the second consecutive profitable quarter.

Notably, MML recorded positive after-tax profit for the whole year of 2024, bringing in nearly VND 7,650 billion in net revenue in 2024, equivalent to more than VND 21 billion per day.

The company said that in 2024, revenue from the chilled meat and processed meat segment increased by 15.4%, while revenue from the farm segment decreased by 7.3%, due to the restructuring of the farm segment to shift the focus to direct-to-consumer business.

The chilled meat segment saw daily sales per WinCommerce store increase 26% year-over-year.

The processed meat business segment with two key brands, Heo Cao Boi and Ponnie, exceeded the VND200 billion monthly revenue mark, accounting for 34.6% of MML's revenue in 2024, higher than 32.9% in 2023.

New products will contribute VND538 billion in revenue in 2024. This is the main driving force behind the processed meat segment's growth of nearly 13% year-on-year. In the fourth quarter alone, the pork consumption rate for the processed meat segment reached 6.7%, higher than the 5.4% rate in the fourth quarter of 2023.

Targeting double-digit growth by 2025

In 2025, MML is expected to generate revenue of VND8,250 billion to VND8,749 billion, up 18% year-on-year. This result will be achieved on MML's journey of continuous transformation to become a meat processing company and deeper cooperation with WinCommerce.

Consumers shop for MEATDeli chilled meat - Photo MS

The company said it will increase the value of each pig raised for meat to VND10 million per pig, equivalent to a growth rate of approximately 10% over the same period last year.

The group said that Masan MEATLife and WinCommerce brought profits in 2024, contributing VND993 billion to the group's net profit increase. At the same time, these businesses will be the main driving force to boost the group's profits in the coming time.

Source: https://tuoitre.vn/chu-thuong-hieu-meatdeli-dat-muc-tieu-tang-truong-hai-con-so-20250314140711548.htm