With many years of experience in developing pickup trucks and SUVs, along with a deep understanding of customers, Ford has collaborated with its customers around the world to create a new generation of products that bring the most unforgettable experiences, whether in serving work, family or satisfying the passion for discovery.
To move is also a complete experience.
Since their launch, Ford’s New Generation models, typically the Ford Ranger New Generation, Ford Ranger Raptor New Generation and Ford Everest New Generation, have been highly appreciated by experts and customers, redefining the standards in their competitive segments. Engineered to bring excitement to customers, the core value of this New Generation trio lies in its superior performance, segment-leading features and technologies that make every customer journey more memorable than ever.
Ford's Next Generation vehicles integrate Ford's latest driving and connectivity technologies to deliver a seamlessly connected experience whether customers are using their vehicle for work, family or entertainment.
The FordPass™ app allows vehicle owners to use their smartphone to arrange amenities such as scheduling service, remote starting, locating the vehicle, receiving vehicle health alerts, remotely locking or unlocking, and activating the heating or cooling system to a pre-set temperature.
Building a leading position to conquer Vietnamese customers
Throughout nearly 30 years of operation in the Vietnamese market, customer satisfaction has always been Ford's top priority. With a commitment to contributing to creating a better world, where everyone is free to move and pursue their dreams, Ford Vietnam has continuously focused on building car models equipped with the world's leading safety and intelligence technology. Above all, Ford always listens to users' feelings to realize their desire for a multi-purpose vehicle. Right from the first step in the product design cycle, Ford has conducted thousands of conversations with customers in many regions, including Vietnam, to collect the most objective feedback. That is the core factor that creates success for Ford's product range.
In the past two years of 2022 and 2023, Ford Vietnam has continuously introduced New Generation models including New Generation Everest, New Generation Ranger, new Everest Wildtrak version and New Generation Ranger Raptor. These products are highly appreciated by experts as well as customers and are leading competitive segments, demonstrating the brand's dedication to constantly improving products, especially efforts to develop multi-purpose vehicles to serve the increasingly diverse needs of customers.
Ranger has been present in Vietnam since 2001 and has been assembled domestically since 2021. Through many generations of products, Ranger has gradually affirmed its solid position in the minds of Vietnamese consumers when it has continuously led the pickup truck segment for more than a decade with more than 70% market share. Inheriting the DNA of Ford's legendary F-series truck model, the New Generation Ranger launched in 2022 possesses many details that show meticulousness in design such as a smart storage compartment system, door handles with integrated door hooks or steps to enter the cargo bed. Earlier this year, the New Generation Ranger Raptor - a high-performance pickup version tuned by the Ford Performance team also had an impressive debut with top-notch off-road performance and an energetic design. To date, Ford Vietnam is proud to record cumulative sales of Ranger in the first three quarters of the year of 11,235 vehicles, an increase of 17% over the same period last year.
Along with the Ford Ranger, the Ford Everest mid-size SUV line continues to grow strongly with cumulative sales in the first 3 quarters of 2023 reaching 6,673 vehicles, an increase of 90% over the same period last year. In July 2022, the New Generation Everest was born with a makeover from the exterior to the interior, adding many utilities and safety features for the driver. The model is considered a blend of superior performance ready for adventures, great comfort and customer-focused technologies. In early 2023, the new Everest Wildtrak version was launched in the Vietnamese market with breakthrough design improvements to enhance the off-road experience.
“The trust and acceptance of customers for the products and services that Ford Vietnam and its dealers are actively implementing is a constant motivation for us to continuously improve and look forward to long-term commitment and companionship with customers in the Vietnamese market.” Mr. Ruchik Shah - General Director of Ford Vietnam shared.
Contribute to sustainable education development in Vietnam
Not stopping at product development efforts, Ford Vietnam continuously pioneers in implementing initiatives to improve customer experience and social programs that contribute to sustainable development in the local community. Ford wishes to bring to the market high-quality vehicles that best serve the needs of transportation, while also acting as a reliable companion for each customer's journey.
The event “Experience the New Generation Ford Vehicles” taking place from November 16 to 18, 2023 is a step to realize that wish. With the Hanoi - Cao Bang experience route, journalists and experts will once again experience driving the New Generation Ford Ranger, New Generation Ford Ranger Raptor and New Generation Ford Everest.
Also within the framework of the event, activities to explore local culture and volunteer to support the highlanders were simultaneously deployed, extending efforts to bring sustainable values to the community. In addition to visiting traditional craft villages, a series of meaningful social responsibility activities took place such as donating solar lights and an environmentally friendly playground to Lung Tao Cultural House; donating bookshelves, playgrounds and building the “Mailbox for Children” program at Quoc Toan Primary School to help children in the highlands achieve their dreams.
Over the years, Ford Vietnam has always been proud to be one of the leading enterprises in community activities in Vietnam. Ford has been implementing many programs to preserve national cultural heritage and other charity programs, because Ford understands that social responsibility will allow enterprises to create positive changes, build brands and customer trust in addition to generating profits. More than just a means of transportation, Ford vehicles are ready to be a companion of customers from daily use for work, family to all journeys of adventure, discovery as well as community activities.
Vietnam.vn
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