Changing production methods, promoting the application of technical advances, enhancing trade promotion, especially e-commerce; finding consumer markets, promoting and introducing products... are inevitable directions for craft villages to develop in the current trend. Therefore, many craft villages in the province have boldly changed their thinking and working methods, bringing their products to large markets, increasing revenue, and affirming their brands.
The Department of Agriculture and Rural Development regularly supports craft villages and cooperatives to have opportunities to promote, introduce, and find consumer markets at trade fairs and exhibitions about craft villages.
Bold innovation
This Tet, members of the Da Hen Tea Production and Processing Cooperative in the Da Hen Tea Village, Dong Luong Commune, Cam Khe District, are happy because the products of the Cooperative and the craft village are selling quite well. After years of difficult product sales due to the impact of the COVID-19 pandemic and economic recession, this year the production and consumption of products has improved again.
Handing us a cup of jade green tea with a fragrant aroma, Mr. Nguyen Van Thanh - Director of the Cooperative and Head of the Craft Village shared: “Tea growing has been in Dong Luong, Cam Khe for nearly a hundred years, however, the main production method is self-production, self-consumption, without applying techniques to intensive investment, so productivity and quality are not high, and prices are low and unstable. Realizing that if we continue to apply the old production and consumption methods, the craft village will sooner or later be lost, our leadership is determined to change, build a cooperative in the craft village with different production standards, then replicate it throughout the craft village. Currently, we have invested in building a specialized tea growing area with new tea varieties, with high productivity and quality, and strict care according to VietGAP standards. At the same time, we invest in modern machinery in the processing stage; design unique models and packaging to easily reach customers; Strengthening promotion and product introduction on e-commerce sites, livestream sales... With the recognition of a 4-star OCOP product, the premium green tea product Da Hen has conquered consumers and is present in many major domestic markets.
Building a standard raw material area to meet the increasing demand of consumers helps green tea products of Da Hen Tea Village, Dong Luong Commune expand their consumption market to many provinces and cities across the country.
Currently, Da Hen tea village has more than 80 participating households with a total tea area of over 100 hectares being harvested. Of which, Da Hen tea production and processing cooperative has 12 members, with a total tea production area of 24 hectares, planted and cared for according to VietGAP and HACCP processes. Thanks to strict care according to technical processes, the cooperative's tea productivity reaches over 300 tons/ha/year. In addition to green tea products, the cooperative and craft village also supply black tea products to processing companies for export to international markets.
Each year, the cooperative supplies the market with over 1.5 tons of high-quality green tea and about 400 tons of exported black tea. If the craft village is included, the amount of exported black tea reaches over 1,000 tons/year, bringing in revenue of over 8 billion VND/year. The average income of households in the craft village is about 60 million VND/household/year, and cooperative members earn about 85 million VND/household/year.
Like Da Hen tea village, many craft villages in the province have boldly changed their production methods; diversified their products; proactively promoted and introduced their products and achieved positive results such as: Hung Lo rice noodle making village, Hung Lo commune, Viet Tri city; Thach De noodle, vermicelli and cake processing village, Hung Viet commune, Cam Khe district; Do Xuyen rattan and bamboo weaving village, Do Xuyen commune, Thanh Ba district...
Introducing craft village products, OCOP associated with tourism is one of the effective solutions to expand the craft village market.
To bring craft village products far and wide
Up to now, the province has 75 recognized craft villages. According to Mr. Vu Quoc Tuan - Head of the Department of Rural Development, in order to survive, develop and expand the product consumption market, craft villages not only produce high-quality, unique products, improve the value chain but also need to invest in improving designs to meet consumer tastes. Craft villages also need to make efforts to find output for their products thanks to e-commerce. Bringing handicrafts to e-commerce platforms brings many practical effects such as increasing revenue, reducing costs, promoting brands and reaching more customers, helping craft village products reach further into the world market.
Many craft village products of Phu Tho were introduced at the 20th Craft Village Fair in 2024 held in Hanoi.
Nowadays, it is easier to reach customers than it was more than a decade ago. E-commerce helps businesses and manufacturers easily promote, introduce and consume products not only domestically but also in the international market. The important thing is to identify which customers will buy the product, from there, choose how to communicate, focus on which communication channel, that is the advantage when craft villages invest, apply information technology, and digital transformation in business activities.
The OCOP program has been strongly developed in recent years, which is an opportunity for craft villages to change and orient their production according to market demands, especially diversifying products and building brands. When craft village products are assigned the OCOP star, having the opportunity to participate in fairs and exhibitions is one of the most effective ways for craft villages to promote and introduce, find and expand their product consumption markets.
Phan Cuong
Source: https://baophutho.vn/dua-san-pham-lang-nghe-vuon-xa-227055.htm
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