Thanh Hoa tourism "stimulates demand" in the last months of the year

Entering the last months of the year, when the long holidays have ended, the tourism stimulus programs of Thanh Hoa province will be adjusted to meet market demand. In particular, focusing on forming attractive "stimulus" tourism products and increasing the experience value for tourists when coming to tourist areas and destinations in the province.

“Weekend rendezvous” - a unique cultural space to enhance the experience for visitors when coming to Thanh Hoa City.

To ensure the achievement of tourism targets set for 2024 in particular and the tourism development program of Thanh Hoa province in the period of 2021-2025 in general, the effective implementation of tourism "stimulation" activities in the last months of 2024 is identified as very important. Accordingly, "stimulation", promotion and advertising activities will be focused on themes and associated with the message "Thanh Hoa Tourism - Four Seasons of Fragrance". It is expected that from June to September, "stimulation" activities will be organized with the theme "Thanh land, the sea calls"; from October to December, activities with the theme "Thanh land's highland fragrance" will take place in mountainous districts; from June to December, many unique cultural, sports and tourism activities will take place in Thanh Hoa city associated with the theme "Thanh Hoa city - brilliant colors".

However, to increase the attraction for tourists in the last months of the year, the addition and renewal of existing tourism products will continue to be deployed and implemented in all tourist areas and spots in the province. In particular, the adventure tour experience program and the announcement of the adventure tour (trekking tour) is a completely new product, expected to be held in September 2024. Aiming to meet market trends, create attractive differences and experience the indigenous culture of the Western region of Thanh Hoa.

Along with the preparation of all levels and sectors, at present, tourism businesses in the province have prepared and are ready to provide tourism services and suitable tours and routes. In particular, a number of travel businesses have been promoting the exploitation of short-term tours, shifting to exploiting cultural and community ecological tourism products; providing retail services, tourism combos; exploiting the domestic tourist market, the northern tourist market and domestic air tours.

Permanent Vice President of Thanh Hoa City Tourism Association Pham Tien Hai said: “In response to the needs and tourism trends of the market in the last months of the year, tourism service businesses in general and travel agencies in particular will have specific adjustments. In particular, Thanh Hoa City Tourism Association has also oriented member businesses to focus on exploiting event, experiential, cultural, historical, spiritual and community ecological tourism products in the last months of the year. At the same time, actively respond and participate in tourism “stimulus” programs organized by Thanh Hoa City and the province. Aiming for the goal from now until the end of the year, member businesses will exploit about 100 tourist groups to Thanh Hoa City, with over 2,000 guests”.

In order to effectively implement tourism "stimulus" programs, the Department of Culture, Sports and Tourism has encouraged tourism service areas, locations and businesses in the province to synchronously implement programs, such as: maintaining product prices - increasing services and ensuring quality; reducing product and service prices at tourism service establishments and tourist attractions by 10 - 40% compared to the announced price. Along with that, creating all favorable conditions for businesses in the province and other provinces and cities in the country to strengthen connections, exchange customer sources, improve the efficiency of the service supply chain... In addition, focusing on implementing preferential policies for domestic tourists; encouraging service businesses to apply other forms of promotion depending on the actual situation...

Deputy Director of the Department of Culture, Sports and Tourism Vuong Thi Hai Yen said: “From now until the end of the year, the province will focus on completing and putting into operation the trekking tour adventure tourism product in some mountainous districts, while at the same time linking this activity with community tourism - which is a strong tourism product in the last months of the year. Along with that, step up the promotion and advertising of "Thanh Hoa Tourism - Four Seasons of Fragrance"; deploy propaganda for tourism "stimulus" programs on central and provincial and municipal media channels nationwide, on digital platforms and at airports. On the other hand, continue to effectively organize a series of cultural, sports and tourism events in many localities in the province to attract tourists to participate in event, cultural, historical and spiritual tourism".

According to the event schedule, from now until the end of the year, many attractive cultural, sports and tourism activities will take place in Thanh Hoa province such as: National Youth Wushu Championship (Thanh Hoa City); The 3rd Thanh Hoa Province Martial Arts Festival in 2024 (Sam Son City); Traditional boat racing festival on Ma River (Yen Dinh); Lam Kinh Festival (Tho Xuan); announcement of adventure tours (Ba Thuoc); Flamingo Halloween Festival (Hoang Hoa); Ibiza autumn music program (Hoang Hoa); Vietnam Jungle Marathon 2024 (Ba Thuoc)...

Tourism experts believe that the number of visitors may decrease in the last months of the year, but with the synchronous implementation of "stimulus" solutions and a series of attractive, large-scale events, Thanh Hoa is an important basis for attracting tourists with high spending capacity. In particular, with convenient infrastructure, transportation conditions and the exploitation of high-class entertainment complexes of Sun Group and Flamingo, Thanh Hoa will certainly be the top choice for MICE (tourism combined with conferences and seminars) groups in the last months of 2024.

Article and photos: Hoai Anh

Source: https://baothanhhoa.vn/du-lich-thanh-hoa-kich-cau-nhung-thang-cuoi-nam-219359.htm