Representatives of businesses participating in Vietnam Pho Festival are encouraged to have many activities to contact consumers - Photo: TT
Enterprises participating in the "Vietnam Pho Festival" event are mainly market stabilization enterprises, Golden Brand enterprises, enterprises with OCOP products and enterprises producing and supplying goods in the city.
Increase business connections between the two countries
At the meeting on the afternoon of August 22, Mr. Tran Xuan Toan - Deputy Editor-in-Chief of Tuoi Tre Newspaper - said that Vietnam Pho Festival 2024 is not only a culinary event but also has many other trade and connection activities between the business communities of the two countries. Therefore, this is an opportunity for food and foodstuff enterprises to introduce their specialties and agricultural products such as spices, pepper, beverages, coffee, tea, etc.
"Last year, some businesses participating in the Vietnam Pho Festival" held in Japan achieved positive results thanks to investing in image and interacting with tourists. Booths with activities of making banh xeo, banh khot... had long lines of customers lining up to watch and experience. They successfully promoted their products to potential markets," said Mr. Xuan Toan.
Informing the participating businesses about the event, Mr. Vo Hung Thuat, director of the center, said that the main part of the festival will focus on the experience of enjoying pho, introducing Vietnamese culinary culture. It is expected that 40 pho restaurants will be opened at the festival, creating a space for participants to enjoy pho.
The organizers will also invite famous and long-standing pho restaurants from Vietnam to Korea, to cook alongside chefs from Vietnamese restaurants in Korea. The organizers will also set up an exhibition area to introduce products including agricultural products, spices and tourism services. Visitors will come to learn about and visit the festival for two days.
Especially during the two days of the festival in October, businesses will participate in the Business matching program at a hotel in Seoul. Here, Vietnamese businesses will have the opportunity to meet with Korean businesses, finding ways to bring goods into this market.
Mr. Nguyen Nguyen Phuong - Deputy Director of the Department of Industry and Trade of Ho Chi Minh City - expressed his desire to listen to the expectations of businesses participating in the program. Businesses need to proactively inform their needs and prepare information for partners in advance, increasing the effectiveness of direct contact.
"The program is designed to effectively connect businesses to international markets," Mr. Phuong informed.
Koreans pay much attention to Vietnamese cuisine.
Preparations for Vietnam Pho Festival 2024 are progressing at a rapid pace - Photo: TT
Sharing about the "goal" of promoting products, a representative of the Ho Chi Minh City Food and Foodstuff Association said that in the food sector, many brands of the association's members are known worldwide. Particularly with pho, there are currently two types: traditional pho and instant pho.
Most of the association's members produce 70-80% of instant pho and export it all over the world. For many years, the association has accompanied the Vietnamese Pho Festival program of Tuoi Tre newspaper. And if talking about spices and seasonings for cooking pho, this is also a popular product.
"With a rich, delicious and healthy cuisine, Vietnam has many strengths to attract tourists, especially Asian tourists, who are very interested in culinary experiences when traveling," a representative of the Ho Chi Minh City Food and Foodstuff Association affirmed.
At the meeting, participating businesses expressed their desire to promote cuisine through the Vietnam Pho Festival and seek partners. A representative of Son Ha Company, specializing in providing processed chicken and eggs, said that the festival is an opportunity to approach and participate in the program, introducing products to create a culinary roundtable to introduce Vietnamese flavors to the world.
Although participating in many international fairs, according to businesses, "Vietnam Pho Festival" still has the difference of being a festival specializing in cuisine, so it prioritizes freshness and deliciousness to introduce internationally.
A representative of Saigontourist Group, the co-organizer, said that to ensure the dishes are fresh and flavorful, most of the stalls want to bring ingredients to Korea. In addition to kitchen utensils such as knives, chopsticks, and kitchen utensils, businesses also need to pay attention to regulations on what foods are allowed to be brought into Korea.
The opportunity to expand the market for Vietnamese products in the Korean market is huge. Currently, Korea is the largest market sending visitors to Vietnam, with 2.6 million visitors in the first 7 months of the year. And in Korea, the Vietnamese community in this country also reached approximately 1 million people.
As for Vietnamese pho restaurants, according to statistics from the Vietnamese Association in Korea, there are currently more than 400 pho restaurants across the land of kimchi. These numbers show that the level of interest in Vietnamese goods and culinary culture in Korea is very high.
Mr. Nguyen Nguyen Phuong - Deputy Director of Ho Chi Minh City Department of Industry and Trade - informed businesses - Photo: TT
On the same day, the Department of Industry and Trade of Ho Chi Minh City also met with representatives of several departments and branches of Ho Chi Minh City to get comments on the draft proposal of this agency on the policy of the Ho Chi Minh City People's Committee to participate in the "Vietnam Pho Festival".
This year's "Vietnam Pho Festival" received the attention and direction of the Ho Chi Minh City People's Committee with the hope that the event would be carefully and thoroughly prepared, commensurate with the good strategic relationship between Vietnam and Korea. The event organizers strive to organize and bring the highest efficiency to the participants.
According to Mr. Tran Xuan Toan, up to now, the number of booths and businesses registered is as planned, the organizing committee is quite confident but still needs more products to promote communication work.
Vietnam Pho Festival 2024 comes to Seoul, South Korea
In October, Vietnam Pho Festival 2024, co-organized by Tuoi Tre Newspaper and Saigontourist Group, will take place at Banghwa Neighborhood Park, Gangseo District, Seoul, South Korea.
The program is implemented under the direction of the Ministry of Foreign Affairs and the coordination of the Vietnamese Embassy in Korea, the Trade Promotion Agency of the Ministry of Industry and Trade, the Department of Industry and Trade of Ho Chi Minh City, the Association of Vietnamese in Korea, and the Association of Vietnamese Enterprises in Korea.
The organizers said that Vietnam Pho Festival 2024 will bring many famous pho brands from Vietnam, along with some famous pho restaurants in Seoul to serve diners. At the same time, the program will arrange exhibition spaces, cultural experiences, tourism and connection activities, trade promotion...
Vietnam Pho Festival is an important step forward when "Pho Day" steps out into the world. Going abroad for the first time in Tokyo, Japan in 2023, Vietnam Pho Festival attracts about 85,000 visitors, leaving a special impression in the hearts of international friends.
Pho Day 12-12 is a program initiated by Tuoi Tre Newspaper and continuously organized from 2017 to present. Since 2018, December 12 has been officially established as "Vietnamese Pho Day".
Currently, "Pho Day" has become an important annual culinary culture promotion activity, contributing to elevating and strongly spreading Pho in particular, and Vietnamese cuisine in general, around the world.
During "Pho Day", many activities are organized such as: Pho Memories contest; Suggestions for developing Pho Day; Pho exhibition and Journey back to the old pho; Voting for the most favorite pho restaurants or the photo and writing contest Pho in me...
In particular, the contest “Finding the best pho cook” with the title of Golden Star Anise attracted many young chefs to participate and win prizes. Many organizations, units, and famous pho restaurants across the country have responded and promoted Pho Day 12-12 for the past 7 years.
Source: https://tuoitre.vn/doanh-nghiep-san-sang-cho-vietnam-pho-festival-2024-20240823131003442.htm
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