Dien Bien raises the level of rice industry

Products with geographical indications

Located in the Dien Bien basin, Muong Thanh field is the largest in the Northwest region with a length of over 20km and an average width of 6km, total area of rice production for 2 crops is more than 4,000ha. Dien Bien rice is known to people nationwide, especially with 2 types Rice: IR64 and Bac Thom No. 7 rice are produced in Muong Thanh fields. These are 2 rice varieties selected from the imported seed group, approved by the Ministry of Agriculture and Rural Development. The Ministry of Agriculture and Rural Development recognized it as an official variety in Vietnam in 1986 and 1998.

In fact, since 1986 Up to now, dozens of rice varieties have been tested on Muong Thanh fields, but only these two rice varieties The rice variety is grown by people with a stable area because of its characteristics suitable for soil conditions, bringing good quality rice grains. Good. In 2014, the products of Bac Thom No. 7 and IR 64 rice were recognized by the Department of Intellectual Property. receive geographical indication of Dien Bien rice.

Since 2015, a number of models of linking rice production and consumption have been implemented by Dien Bien district, achieving positive results. Typically, the "single-variety model" has significantly reduced mixed rice, improving rice quality. Participating in the model, people have applied a series of technical measures across the entire area from the beginning of the crop such as: concentrated planting by machine, fertilizing, regulating water, spraying pesticides... The rate of mixed rice and weeds has decreased by nearly 90% compared to the area outside the model; the rice plants grow evenly and flower in a concentrated manner.

Identifying rice as the main crop, Dien Bien district has focused on implementing many comprehensive development solutions such as: Arranging and consolidating agricultural service cooperatives, implementing well the stages of service provision and directing and guiding farmers to invest in production. Re-planning fields, building internal traffic and irrigation systems; reorganizing production; focusing on applying scientific and technical advances from seed selection, intensive farming, to disease prevention. In addition to Seng Cu and Bac Thom No. 7, many new rice varieties with high yield, high quality, short growth time, suitable for weather and climate conditions have been put into production. Thanks to that, the value and brand of Dien Bien rice have been affirmed and increasingly developed.

Promote trade

In fact, like many other provinces in the Northern mountainous region, rice production in Muong Thanh - Dien Bien fields is negatively affected by climate change; small-scale production methods... Most products face many difficulties in construction Building brands, building supply chains for sustainable output.

In Decision No. 3340, dated September 25, 2014 of the National Office of Intellectual Property The geographical indication for Dien Bien rice is only used for two products: Bac Thom No. 7 and IR 64 rice. However, currently, on the market, the brand name "Gạo Dien Bien" is being used for many different types of rice such as: Huong Viet, Seng Cu, Te Dau or sticky rice. Violating geographical indications has been and is causing Dien Bien rice products to lose their reputation in the market as well as directly affecting the legitimate interests of both consumers and businesses. production and trading of products.

Currently, Dien Bien province implements integrated support through support policies. support for trade promotion, e-commerce, and industrial promotion from the central and provincial levels. The Provincial People's Committee issues programs and plans. in stages, each year to organize trade promotion, e-commerce.

In addition, support businesses and cooperatives to bring Agricultural products and rice processed products participate in many domestic and foreign trade promotion programs. For example such as border trade fairs, programs to bring Vietnamese goods to rural areas; trade fairs in: Can Tho, Da Nang, Son La, Lang Son, Bac Ninh, Quang Ninh, Thai Nguyen, Hanoi, Hai Phong, Lao Cai, Hue... Many rice products of enterprises in the locality The province has participated in fairs in Laos such as: Trade fairs in Luang Prabang, Phoong Saly, and Udomxay provinces.

Through the e-commerce support policy, many businesses and cooperatives have been supported to trade in rice processed products. In the period 2018 - 2022 alone, support businesses to build 15 e-commerce websites; 3 Shop.One sales management software; 5 Email system, fanpage on facebook; 8 electronic invoice software sets + server digital certificate; 5 email and fanpage systems; 10 certificates Digital letter on USB token; 15 smart sales management solution sets; support for product distribution and consumption on e-commerce platforms reputable e-commerce. Typically, Thanh Yen Agricultural Service Cooperative has brought Tam Sang rice products to the Winmart supermarket chain; Truong Huong Company brings Huong Viet 3 products into the clean food chain of Bac Tom and Soi Bien...

In the coming time, Dien Bien province will continue to focus on supporting safe agricultural production, connecting production with consumption, forming links along the value chain. Support advanced technology in processing to increase the value of rice and rice-based products. Support market information, brand building, and increase the value of the rice industry.

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