Promoting trade of Nghe An specialties

Efforts to promote product consumption

Trade fairs introducing specialty products of Nghe An and other provinces last year were held in the walking street, Central Park, night street in Vinh city or at the Ministry of Agriculture and Rural Development... attracting tens of thousands of people to shop, something very rare in the context of economic recession and tight spending.

Some units with OCOP products of Nghe An such as Pu Mat medicinal herbs, kudzu, Nam Dan pork roll, Cua Hoi fish sauce, Vinh oranges, Western foods, green tea... said that they have consumed a large number of products at the fairs, and at the same time connected with many new customers in the provinces. Ms. Dao Thi Luong, a resident of Vinh city, said: "At recent fairs, I often combine sightseeing and shopping quite a lot, the most interesting are the specialties of the western districts of Nghe An that have just been produced, which are very attractive".

Leaders of Nghe An province visit booths at a trade fair in Vinh city. Photo: PV

Trade fairs and exhibitions are increasingly practical, with higher quality and more accessible goods, more diverse payment methods, more attractive and diverse sales methods, more agricultural products and essential products for daily life, and less luxury goods... which have helped to increase the consumption of goods. The important role is due to the coordination between local authorities.

Promote bringing goods to major sales channels

In 2023, based on the assigned functions and tasks, realizing the important role of supporting product consumption for people, organizations, cooperatives and enterprises, especially OCOP products and regional specialties, the Provincial Investment, Trade and Tourism Promotion Center has proactively connected and implemented many programs, increased trade promotion activities between provinces and cities, supported the role of connecting, introducing, promoting and boosting the consumption of the province's products in the strongest way ever.

The Center has organized many practical activities, such as supporting product branding, training cooperatives and businesses on product brand protection, labels, methods of organization, management and corporate governance.

Support businesses to boldly bring their products to e-commerce platforms, train sales skills on cyberspace, virtual booths, etc.

Most recently, the center organized the second livestream program to connect and consume OCOP products and specialties of Nghe An province. Livestream is a form of product promotion chosen by many sellers because of the powerful performance it brings.

Last year, the center coordinated to organize many national-level programs on trade promotion in Nghe An 2023 at Central Park, Truong Thi Street, Vinh City, Nghe An Province, with a scale of nearly 200 booths of over 100 units and enterprises from provinces and cities across the country such as Tuyen Quang, Hoa Binh, Ha Giang, Lao Cai, Hanoi, Cao Bang, Quang Ninh, Thai Nguyen, Hung Yen, Bac Ninh, Thanh Hoa, Nghe An, Ben Tre...

The Center has coordinated to organize booths to display typical products of Nghe An at forums and fairs in other provinces, such as: Vietnam Industrial Development Investment Booth at Vietnam Expo 2023; organized a program to improve management capacity for nearly 40 business households in Vinh City, Nghe An Province, helping business households to proficiently use free online tools to analyze consumer behavior, research the market, create multi-channel content for digital marketing and deploy e-commerce to increase sales.

Local Vietnamese goods markets contribute to product consumption. Photo: Vuong Bang

The Center for Linking and Promoting Investment supports the consumption of Hanoi OCOP products in Nghe An province at Vinh City's walking street, coordinates with the Department of Agriculture and Rural Development to organize the Nghe An OCOP Product Fair at the Ministry of Agriculture and Rural Development, and promotes the introduction of Nghe An products into major supermarkets.

In addition, the center maintains and updates information and propaganda activities to promote Nghe An tourism in and outside the province, promotes tourism associated with the province's political activities, promotes tourism activities associated with events and Sen Village Festival, Cua Lo Tourism and major holidays in and outside the province; Organizes participation in the VITM International Tourism Fair in Hanoi 2023. In these events, trade promotion activities are integrated.

Never before have trade promotion activities for typical rural products been as effective as last year. For example, the signing of an agreement to bring 10 products and specialties of Nghe An province into the Go! Vinh supermarket system in 2023 is not only an affirmation of the quality of Nghe An goods but also the result of efforts from the local government, Go! Vinh supermarket and from enterprises, cooperatives, and business households in selecting and guiding businesses to achieve trade criteria.

Mr. Nguyen Van Nam - Deputy Director of Nghe An Province Investment, Trade and Tourism Promotion Center

Vinh oranges were introduced at the 2023 North Central Trade Fair in Vinh city. Photo: Tran Chau

In 2024, the Center for Investment, Trade and Tourism Promotion of Nghe An province will continue to support trade promotion, focusing on training and fostering households, businesses and entrepreneurs to develop e-commerce because this form has become the main form of commerce, effectively exploiting the digitalization trend with the development of electronic payment methods and new payment tools, supporting localities, mountainous areas, remote areas, and products of Western Nghe An.

Customers visit Nghe An goods at Go! Vinh supermarket. Photo: CSCC

Source: https://baonghean.vn/day-manh-xuc-tien-thuong-mai-cac-dac-san-nghe-an-post282835.html